Top 5 Digital Marketing Job Opportunities

Digital Marketing is a fresh field to jump in, a skill based profession no one has taken seriously yet. It’s been only 5-7 years now, jobs in Digital Marketing are gradually rising. Till the end of 2010, Indian businesses were using traditional and local marketing strategies to market their products and services. But now it’s 2017 and according to Times group, India will have around 2 lacs of job opportunities in Digital Marketing sector at the end of this year.

Those who adopted Digital Marketing in India at its beginning, they are on the top of the hill and earning as much as any director would earn in an MNC. Yes, that’s a fact, now is the time to adopt Digital Marketing as a full time career and get a sound life.

Digital Marketing doesn’t need any special talents but a simple skillset that can include: Data Analysis, Command over English and Social Media as well as Email, Basic knowledge of search engines and how they work etc.

As per the studies, the starting salary for digital marketing professionals at various levels will see the range of:

Job Title Experience in Years Salary (INR in Lacs Yearly)
Executive 0-1 1.5-3.0
Specialist 1-3 2.0-4.0
Team Lead 2-4 2.5-5.50
Strategist/Analyst 3.5-5 5.0-9.0
Digital Marketing Head 5-10 10.0-40.0

Though Digital Marketing doesn’t need any specific skill set but if you have some skills like command over language and proper sense of communication you will need some training in Digital Marketing which can be availed in many Digital Marketing Institutes across India. Delhi and Bangalore are two of the most important cities in India and they are capitals of Digital Marketing is Digital India. There are many sound Digital Marketing Courses in Delhi as well as Bangalore, shaping the future of aspiring digital marketers.

Here are the top 5 Digital Marketing job opportunities to grab right now.

1. Digital Marketing Manager.

A Digital Marketing Manager is responsible to look out for each and everything right from employees, system to customers in Digital flow.

Roles:

  • Creating strategies to increase online traffic to the organization’s website
    • Tracking the conversions and improving the percentages and numbers
    • Taking care of everything from SEO, SEM to Social Media Marketing
    • Creating Social Media Marketing strategies to create a brand name in Social Media and raise awareness
    • Improving the user experience on the company’s website(Includes design, content and usability)
    • Collecting and Evaluating customer feedback data
    • Evaluating competitor’s Digital Marketing strategies and creating plans to overtake them

Although, there is no fix list of responsibilities that a Digital marketing manager can work on, these are just the basic roles.

digital marketing jobs opportunities

2. Search Engine Optimizer.

The Search Engine Optimizer deals with Search Engine related queries and processes such as, content strategy, link building, and keyword strategy to increase rankings on all major Search Engines. SEO optimizer is also responsible for SEM activities to give a good amount of ROI to his clients.

Roles:

  • Conduct tests, collect and examine data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Search and analyze copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing people to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

top digital marketing jobs opportunities

3. Social Media Marketing Expert.

Social Media Marketing expert administers the clients’ social media marketing and advertising.

Social Media Manager’s success lies in community leadership and participation in both online and offline modes. An essential quality is to communicate the clients’ brand in a positive and authentic way what will attract today’s modern, hyper-connected buyers.

Roles

  • Client education
  • Brand monitoring
  • Legal issues awareness regarding social media
  • Content Marketing
  • Basic knowledge of accounting and payments.

4. Content Marketing Manager.

Content Marketing Manager is responsible for almost all types of content that is to be published in Digital Marketing firm. It includes textual, audio-visual as well as graphical data that is collected from respective experts. Content Manager is responsible for choosing right form of content for right time and initially from creating brand awareness to improve quality of brands.

Roles:

  • Content manager is liable for all content selling initiatives to drive traffic, engagement, leads that deliver sales and client retention.
  • Collaborates to deliver an efficient content selling strategy and editorial attempt to meet the business objectives at all-time low potential price
  • This role needs a whole publisher mindset: the produce the content our audience is longing for then to optimize the trail to conversion
  • Editorial necessities embody basic SEO understanding, content categorization and structure, content development, distribution and activity. Development of editorial governance thus content is in keeping with our whole voice, vogue and tone.
  • Editorial calendar and organization workflows should be developed and managed

5. Copywriter

Copywriting is a field where a writer gets an idea from client and develop fresh new data in his/her own words that is SEO friendly with full of creative language and tone. Copywriter has knowledge of English at most. He/she needs to have command over language than any other common human being. He/she gets a proper idea of brand and further they required to create catchy as well as smooth and bearable content for common audience.

Roles:

  • Understanding core message from client, and targeting their core customers and audience accordingly.
  • Brainstorming visual and copy ideas with other members of the creative team
  • Writing and presenting many options to clients
  • Modifying copy until the client is satisfied
  • Overseeing the production phase.

So want to learn the best of digital marketing techniques and looking for a rewarding career in digital marketing, Join Cridor – digital marketing training institute in Delhi, awarded as one of the Top 10 IT and educational training providers by International Council of Studies for second consecutive year in the field of digital marketing and IT training..

How To Get a High Paying Digital Marketing Job

Digital Marketing is a growing industry as now the businesses are going digital first. Along with the traditional marketing MBA graduates there is a huge demand of Digital marketers, all over the world. You don’t have to have post graduate degree to get a digital marketing job but it would surely add value if you have one.

digital marketing Job

As a fresher, initially you will get lot of opportunities in this field but to go ahead in your career and have stable financial life you need a job that pays you well, here are some:

Tips on how to get High paying digital marketing job

  • Unless you know the whole and soul of digital marketing, you are not going to find good opportunities. So, initially start with getting the concepts clear and then go in the depth of each topic. Keep yourself updated with all the trends coming in.
  • If you don’t know anything about online marketing and its techniques, then take course from a digital marketing institute where you will get to learn about different areas of digital marketing. Perform all the tasks by yourself. The more practical knowledge you get the better it is for your career.
  • Get handy with Adwards PPC campaigns. Do as much experiments as you can. Start from the small assignments and try to achieve expertise in it. As the PPC campaigns cannot be completely taught unless you don’t do it by yourself several times you cannot know it entirely.
  • Give reasons to the employers to believe in your statement that you are a digital marketing expert. You can do that by blogging, by writing interesting and engaging stuff on web. Only you can brand yourself in front of potential employers.
  • Think about what you can give to the company instead of thinking about what you will get out of the job. If you think about the company’s progress first and explain them what strategies you have to make their digital presence productive, then they will be happy to pay you more.
  • Get started learning digital marketing right away. Open a website of your own, and learn all the digital marketing modules by yourself. Read about SEO, content, social media, email, and so on.

In summary:

I hope that you have got the idea of what to do to get a well-paid job in digital marketing. To get a good digital marketing job, you need to be professed as a digital marketing expert first and should build industry connections as most of the times, good jobs are first given from referral networks, and only if the HR department cannot find talent then they go for the job portals.

Top 20 Digital Marketing Interview Questions and Answers

Tensed about the Digital Marketing Interview even after all the preparation? You need to know what kind of question will be asked to you and how beautifully you can answer them to crack the interview successfully.  Here Top 20 DM questions and answers, you should not ignore.

Digital Marketing Interview QA

1. Explain digital marketing in your words:

Ans.:Digital Marketing is about spreading brand awareness using the online platforms and numerous tactics such as SEO, SMO, SEM, Email Marketing, Content writing etc.

2. Why did you choose Digital marketing?

Ans.: It’s a growing industry. And there are lots of opportunities in it also you get a chance to  learn many different skills and to expand your knowledge

3. What are the major categories of digital marketing?

Ans.:Digital Marketing is mainly divided into two types:

Inbound Marketing and Outbound Marketing. Inbound includes SMO, SMM, webinars and newsletters which are used to increase website clicks and traffic. Outbound marketing includes placing ads, cold-calls, and e-mails or reach out potential customers via online platforms.

4. What is SEO?

Ans.: SEO stands for search engine optimization. It is a methodology of techniques used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP)

5. What is SMO?

Ans.:This aspect of optimization deals with increasing your company’s online presence and online reputation through social digital platforms.

6. What is SEM?

Ans.:It containsaspects such as search engine optimization, paid listings and other search-engine related services and functions that will increase exposure and traffic to your Web site

7. What is Keyword and keyword density?

Ans.:“Keyword” is the word that a user’s enters into a search engine to find specific information.Keyword density tells you how often a search term appears in a text in relation to the total number of words it contains.

8. Explain what is PPC?

Ans.:PPC refers to the pay-per-click, a model of internet marketing in which marketers pay a fee each time one of their ads is clicked. It’s a technique of buying visits to your site, instead of attempting to “earn” those visits organically.

9. What is Google AdWords Remarketing?

Ans.:Google AdWords remarketing is a targeted marketing tactic which helps marketers to reach individuals who have visited their website earlier but didn’t make a purchase.

10. List out some of the best online marketing tools?

Ans.:

  • MailChimp
  • Hubspot
  • Hootsuite
  • Google analytics.

11.What is crawler?

Ans.:A crawler is a program that visits Web sites and reads their pages and other information in order to create entries for a search engine index.

12.What are different Google Algorithms?

Ans.:

  • Google Panda (Focusing on Content Quality)
  • Google Penguin (Focused on Links)
  • Google Hummingbird

13.Which tool can be used to diagnose the errors in the page?

Ans.: Web master tools.

14.What is off-page SEO?

Ans.: Off-Page SEO refers to all the things that you can do directly OFF your website to help you rank higher, such as social networking, article submission, forum & blog marketing, etc.

15.What is Page Rank, DA & PA?

Ans.:Earlier Google use to provide pagerank (from 0 to 10) for pages but now they have stopped to updating the processPageRank depends upon the quality of the web pages. Pages that are well structured, has relevant content  receive a higher PageRank and are more likely to appear at the top of the search. There are many other factors that measure the quality of the web pages. These days instead of PageRank, the Domain Authority & Page Authority are used to major the page quality. These are quality factors scaled up to 100 points.

16.What is link building?

Ans.:Link building is the technique of acquiring hyperlinks from other websites to your own in order to increase traffic on your page. These linksare used by users to navigate between pages on the internet.

17.What do you mean by link juice?

Ans.:Link Juice is the amount of positive ranking factor that a link passes from one page to the next.

18.What do you mean by backlink?

Ans.:The incoming links to your website or webpage are referred as Backlink. It is also called as an inbound link.

19.What is Cross linking and what are the function of Cross linking?

Ans.:Cross linking is a process of exchanging links. In other words I link to you and you link to me.

20.What do you mean by Cloaking?

Ans.:Cloaking is a deceptive way of optimizing your website for search. In this method, a different content will be shown to the search engine crawler than what is presented to the end users.

Placement Stories: Cridor Shaping a Successful Career in Digital Marketing

We here at Cridor are more focused on placements. Many of our students have been placed in the top companies as a Digital Marketing specialist, SEO Executive and other junior as well as senior level positions. From day one we train our students with job prospective and try to give more real-life knowledge than teaching them bookish concept s. Real life application is more important than theoretical knowledge.

At Cridor, our method to teach any topic is through case studies. If you don’t know what the real problems are and what can be solutions, you won’t be able to work in a corporate. That’s why we make you familiar with these problems and solutions through case studies.

This would help you to crack the interviews easily and it is not just about passing the interview and getting a job! We make you ready to work as professional from day one of your job. Our highly qualified faculty and industry experts are there to take mock interviews before you appear for the real interviews apart from our advanced digital marketing courses. They will also guide you on the areas where you are lacking, so that you can concentrate on the skills that need to be worked on.

digital marketing career

Here are some students who have successfully placed in the top companies:

  • Name: Kunal Thakur

Employer:Amazon.com Inc

Position: Content Writer

Salary: 3,00,000 Per year

Kunal Thakur joined Cridor in January 2017, He had no technical background and was holding B.com degree. He has been placed in Amazon.com Inc. as a full time Content Writer.

  • Name: Neeraj Kumar

Employer: Amazon.com Inc

Position: Digital marketing Specialist

Salary: 4,50,000 Per year

Neeraj kumar is a recent post graduate, holding a MBA degree in marketing. He joined Cridor in December 2016. And within 5 to 6 months, He got this big opportunity to work with the biggest e-commerce Company where he can use his MBA knowledge too.

  • Name: Poonam Gupta

Employer:Tata Consultancy Services

Position: Digital marketing Executive

Salary: 2,50,000 Per year

PoonamGupta who has done her graduation in 2014, joined Cridor in February 2017.  It was difficult for her to find a good job after 3 years gap. But with some little extra efforts and by attending the mock interview sessions, she has been placed in Tata consultancy services as digital marketing executive. 

  • Name: Abhay Sharma

Employer:Make my trip

Position: Social Media executive

Salary: 2,80,000 Per year

Abhay Sharma, who has recently done with his graduation in arts, joined Cridot in January 2017. He is now working with Make my trip as a Social media executive with a package of rs. 2,80,000 per year.

digital marketing placement

Digital Marketing is a vast area, where you can find different types of profiles. There are various opportunities for every profile and Cridor helps you to identify the right profile from the various different kinds of digital marketing profiles including:

  • Digital Marketing Manager
  • Content Marketing Manager
  • Content Writers
  • Inbound Marketing Manager
  • Social Media Marketing Experts/Specialists
  • Search Engine Marketers
  • SEO Executives
  • Conversion Rate Optimizer
  • Copy Writers

 Salaries differ from profile to profile but we can say for the fresher, the salary range is from 1,80,000 to 6,50,000 per year.