Top 10 Benefits of Social Media Marketing

Social media marketing is no more an optional marketing strategy but it has become the most essential fad to grow business. It is rapidly becoming the most substantial part of successful online marketing strategies owing to the advantages of Social Media Marketing, The businesses around the globe are discovering social media tactics that can contribute to their success.

social Media Marketing

Check out these Top benefits of social media marketing:

  1. Brand recognition is one of the important things that every business needs to have. Through social media you can reach out to the maximum people. Social marketers can highlight their brand in front of people in fastest possible manner.
  2. Social media marketing is cost effective and gives higher returns as compared to other marketing channels such as Television. You can reach to the exact potential customers using social media.
  3. Social networks permit marketing experts to view and analyse what their target audience is looking for on internet. This information is available in details which helps the marketers to plan have a productive social media marketing plan. It is significant for online businesses to use social media to collect customer data to better cater the needs of their customers.
  4. Through interesting blog posts, status updates, info graphics and videos on social media channels you can ensure the customer engagement and can make them trust your brand more.
  5. You can add the necessary site links to your social media posts which will help you to increase your website traffic. Social media is the most preferred and best platform to enhance customer engagement, to generate conversion and to interact well with customers.
  6. If you have really strong social media marketing strategies and unique ideas for social media marketing, you can expand the number of fans and followers of your business page. The social media followers that you attract through your social profile usually follow you for long terms, and moreover, they encourage more users that will influence sales and increase ROI.
  7. You can reach out the maximum people through social media as no matter what is the size and type of your business. A large number of your potential customers is already online and searching for the kind of products and services you are dealing with.
  8. Social media helps a lot in improving search rank of your website. It plays a significant role to increase reach of your business.
  9. Social media helps you to interact with your customers easily. Customers appreciate knowing that when they post comments on your pages, they will receive a personalized response rather than an automated message.
  10. With social media presence you can gain key information about your competitors. This kind of monitoring will allow you to build strategic business decisions to stay ahead of them.

In Summary:

Social media is going to be the supreme platform which will not just making your marketing campaigns productive and interesting but will also help you to ensure more profits. Just go through over-described top 10 benefits of social media in business, and update me in comments if you can put forward some other benefits of social media marketing.

So want to learn the best of Social Media Marketing techniques and looking for a rewarding career in digital marketing, Join Cridor digital marketing training institute in Delhi , awarded as one of the Top 10 IT and educational training providers by International Council of Studies for second consecutive year in the field of digital marketing and IT training..

Top 10 Reasons Why SEO is Important for Business

Investing in SEO has become very essential, now. Your digital presence should be very strong and SEO gives you the position that you need to grow your business. Search Engine Optimization will help you to reach out more people digitally. And also your business reputation depends on the Search Engine Ranking.

SEO Courses

SEO for business should be strategic and precise. You need to plan the SEO activities according to the type and size of your business. You can increase your search engine rank through on-page as well as off-page SEO operations such as link-building, social media, blogging and many more.

On-page SEO relies on the quality of content. You need to find the keywords that are most relevant to your business. All these activities needed to be performed in a certain flow.

Why SEO is important for business?

  1. Search Engine Rank:  Getting good rank in a search engine hits to get significant traffic on web pages. Lower rank will not enhance your reach.
  2. Web Traffic: SEO is the key factor to increase your web page traffic. You need strong SEO team to deal with your competitors efficiently
  3. Business Growth: If you want growth in business rapidly then improving your search engine optimization can be the great method to do it. SEO will help to capture global market in short time.
  4. Smart phones and local searches:  This year, Traffic through mobile devices is more than expected. Billions of people are using mobiles accessing social accounts, online purchases etc.This increased mobile usage has resulted into a several SEO techniques for businesses,such as local search optimization.
  5. Strong content: You need to perform some SEO activities to build relevant content which is the most pivotal element for lead generation. Not having good content will affect your digital image.
  6. Money saver:  Through SEO you can increase your reach in less investment.  Even the Paid campaigns do not require lot of investments.  Your marketing budget can be in control and you use that money for other expenses.
  7. Allows Analysis: SEO tools have complimentary, in built insights features, which are required to understand the market situation and consumer behavior.
  8. Increase Sales: A good traffic on website will ensure more sales and this is the great way to boost your sales. Search Engine Optimization makes it easy to grow website traffic which results in increased sales.
  9. Demo-graphical targeting: SEO tools provide the ability to target the particular type of people. Through this feature you can reach only to the people who can be your leads.  You can define your demographics according to the nature of your business.
  10. Return on Investment:  SEO gives you higher rate on investment that other outbound advertising and marketing.  It saves your time, money and efforts and gives you more results.

Executing SEO activities in strategic manner is a need of every business these days. To reside successfully in a competition and to have a rapid growth in business, you should have good SEO plan and team. It is the most important element of the branding of any organization and its online appearance. So if you have a quest of learning and executing internet based marketing solutions, then our SEO course in Delhi will lead you in the right direction and help you to gain advance strategies of Search Engine Optimization.

Why Should I Do A Digital Marketing course? Our Counselors help you in making a decision!

Why Should I Do A Digital Marketing course?

Online marketing of product or service is becoming pivotal element of the business world. Today almost every business has been digitalized. This has brought in many digital marketing job opportunities.  To boost your digital marketing career, you should consider of doing digital marketing course. Normally people come up with questions such as:

  • I have an MBA degree in marketing, is it necessary to do digital marketing course?
  • I am an entrepreneur, why should I learn digital marketing?
  • I am a marketing professional, how digital marketing will help me to boost my career?
  • I am good in handling social media; do I need any other skills to become a digital marketer?

It is normal to have such questions when you think seriously about career growth and career choices and when you are going to invest additional time and money to do the course, it is very important to clear all the doubts.

Here are some key reasons to do digital marketing course.

  • Certified candidates are given preference and they are in more demand
  • You get to learn the depth of the digital marketing, beyond social media which gives you moredigital marketing job opportunities.
  • You will get to work on demo projects before you start working on live projects.
  • Marketing professionals get the growth in terms of salary.
  • It becomes easy for sales professionals to understand the market situation through insights
  • Though the PPC campaigns are easy to do, experts will guide you to get more from it.
  • It’s a great option for students who are looking forward to do career in Digital Marketing; digital marketing course will add more value to their degree.
  • You can start your career as a freelancer, if you have significant knowledge of tools.
  • You can be successful blogger and make money of it, if you know the proper tactics of gaining traffic.
  • IT professionals with digital marketing knowledge get the better packages.
  • Using complex tools and analytics becomes easy.
  • Helps to learn, how to use social media platforms other than Facebook for marketing.


Digital marketing course will help you to get a good digital marketing job. Digital marketing job opportunities have increased drastically in past few years. One of the main reasons, why IT professional are turning towards it, is the digital marketing salary range. Companies offer good salaries to the digital marketers with technical background. Digital marketing has job opportunities for everyone. And it is beneficial for the entrepreneurs too.

Digital marketing gives growth in career, in terms of position as well as salary. Here are the digital marketing salaries and roles,


Digital marketing course adds value to your knowledge. It doesn’t just increase your digital marketing job opportunities but assures career growth and success. You get learn the different tools, under the guidance of experts which will give you detailed understanding of it. Almost all industries including IT, Pharmaceuticals, Education, Advertising, Television & media and fashion & cosmetics hire digital marketing professionals with good knowledge.

Requirement/Need of SAP for CA Professionals


Nowadays SAP is a very popular ERP tool and in all big companies SAP is implemented or it will be implemented very soon. It is a challenge to do audit for a company in which SAP is implemented ,because a Chartered Accountant doesn’t have knowledge of SAP and Client can easily hide information which he doesn’t want to share with the auditor and because of this, his audit is not a successful audit completely.

Other advantage of doing SAP for a CA is that if he is looking to work as a SAP FICO Consultant ,then again there is a huge scope as he/she will acquire strong SAP domain knowledge and as a qualified Chartered Accountant it is an area where he can really use his skills and reach places. Hence if a Chartered Accountant acquires SAP knowledge it will be very beneficial in regards to his or her career aspects and growth.