The digital marketing has become the premium need of every business all over the world. The companies are going digital first as the most of their customers are online, looking for the kind of products and services that they are offering. If your digital marketing techniques are not strong enough then you might lose lot of potential customers. Digital marketing has become so significant and crucial part of business world that the big brands like Google have recognized that and offering courses in it.
There are some courses offered by Google to learn the Digital marketing through its sources. Here the Digital marketing courses offered by Google.
This is the globally recognized certification offered by Google that presents your knowledge of Adwords tools and the techniques that you use to manage the AdWords campaigns efficiently. AdWords Certified candidates get a personalized certificate from Google Partners that can be added in your CV to show your expertise to the future employers.
All you have to do is to pass 2 of the AdWords certification exams to become an AdWords certified professional and those exams are the AdWords Fundamentals exam and one of the following: Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, or Shopping Advertising. Though it is not mandatory but recommended that all students should appear for the AdWords Certification exams after completing the Digital Marketing Course.
Google Online Marketing Challenge
From the last 8 years, almost 100,000 people from over 100 countries have been a part of Google’s Online Marketing Challenge. It’s an online course which includes the modulesthat covers fundamentals of digital marketing, search engine marketing, search advertising, display advertising, mobile, social, analytics, and video making. It is one of the most useful courses for beginners. Although, it is remarkable that Google offerscandidates a $250 AdWords budget to use over a three-week period, to execute an online advertising campaign for a business or not-for-profit and the best candidates can even win prizes from Google.
If you’re looking for a free online digital marketing course which also challenges your abilities and gives you an opportunity to get associated with one of the largest brands in the world then this is a great choice.
The Digital Garage
Here you can find free tutorials by Google. This includes the topics based on website to online marketing and much more. You can choose the topics that you want to learn or can take the entire online course which offers a certification from Google and IAB Europe.
Thousands of learners have already taken part and learned new skills with The Digital Garage. You can find tutorials on topics such as:
- Build your web presence
- Get discovered with search
- Be noticed with search ads
- Get started with analytics
- Improve your search campaigns
If you are planning to give Google AdWords exams then it is recommended that you use same Google account that you have for your Google+ profile/account.And also, for the preparation of the exam can refer to the study guide given by Google. The study guide for AdWords Certification is available at Google Support Page. If you read it properly and comprehensively and keep every small aspect in mind, you can pass the exam easily.
You can go for the private institutes for the preparation of these exams. Digital marketing course adds value to your knowledge. It doesn’t just increase your digital marketing job opportunities but assures career growth and success.
All the best!