Top Google Certified Digital Marketing Courses

The digital marketing has become the premium need of every business all over the world. The companies are going digital first as the most of their customers are online, looking for the kind of products and services that they are offering. If your digital marketing techniques are not strong enough then you might lose lot of potential customers. Digital marketing has become so significant and crucial part of business world that the big brands like Google have recognized that and offering courses in it.

Google Certified Digital Marketing Course

There are some courses offered by Google to learn the Digital marketing through its sources. Here the Digital marketing courses offered by Google.

AdWords Certification

This is the globally recognized certification offered by Google that presents your knowledge of Adwords tools and the techniques that you use to manage the AdWords campaigns efficiently. AdWords Certified candidates get a personalized certificate from Google Partners that can be added in your CV to show your expertise to the future employers.

All you have to do is to pass 2 of the AdWords certification exams to become an AdWords certified professional and those exams are the AdWords Fundamentals exam and one of the following: Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, or Shopping Advertising. Though it is not mandatory but recommended that all students should appear for the AdWords Certification exams after completing the Digital Marketing Course.

Google Online Marketing Challenge

From the last 8 years, almost 100,000 people from over 100 countries have been a part of Google’s Online Marketing Challenge. It’s an online course which includes the modulesthat covers fundamentals of digital marketing, search engine marketing, search advertising, display advertising, mobile, social, analytics, and video making. It is one of the most useful courses for beginners. Although, it is remarkable that Google offerscandidates a $250 AdWords budget to use over a three-week period, to execute an online advertising campaign for a business or not-for-profit and the best candidates can even win prizes from Google.

If you’re looking for a free online digital marketing course which also challenges your abilities and gives you an opportunity to get associated with one of the largest brands in the world then this is a great choice.

The Digital Garage

Here you can find free tutorials by Google. This includes the topics based on website to online marketing and much more. You can choose the topics that you want to learn or can take the entire online course which offers a certification from Google and IAB Europe.

Thousands of learners have already taken part and learned new skills with The Digital Garage.  You can find tutorials on topics such as:

  • Build your web presence
  • Get discovered with search
  • Be noticed with search ads
  • Get started with analytics
  • Improve your search campaigns

Etc.

Conclusion:

If you are planning to give Google AdWords exams then it is recommended that you use same Google account that you have for your Google+ profile/account.And also, for the preparation of the exam can refer to the study guide given by Google. The study guide for AdWords Certification is available at Google Support Page. If you read it properly and comprehensively and keep every small aspect in mind, you can pass the exam easily.

You can go for the private institutes for the preparation of these exams. Digital marketing course adds value to your knowledge. It doesn’t just increase your digital marketing job opportunities but assures career growth and success.

All the best!

 

GST Integration with SAP for CA

The good and services tax is the newest taxation term in India. GST was brought in market to make the tax administration system less complicated as well as to keep it assess-friendly. To ensure the proper working of GST, there should be some strong platform that would keep the business flow undisturbed.

GST SAP Implementation

Buying online GST accounting software instead of ERP software can be good decision as the ERP software may or may not be GST compliant. It might just provide the rigid package and not the business management software including all the modules

The software that you are buying for should be GST ready. The software that generates extra functions along with its modules also keeps the track of profit and loss and ultimately helps you to take the right decision to earn more profit.

What is SAP?

SAP is ERP software that stands for System applications and products in data processing. SAP integrates the modules for GST and is widely popular in the field of business. SAP has access over following areas:

  • Estimating the production.
  • SalesSector.
  • Customers Records.
  • Inventory Planning
  • Finance Management
  • HR Services
  • Shop floor extension

It manages various departments and business units which are needed to be communicated with each other consistently. SAP provides uninterrupted communication between all the departments and ensures the better workflow.

The localized SAP GST software are designed to give organizations a way to reform the business flow easily by providing the following features:

  • A common infrastructure for managing the documents and files and the other services related to the organization of documents as per Central and State Government guidelines
  • Interfaces that are efficient and user friendly for the tax payers as well as for the tax administrators
  • Facilitating, implementing and executing basics for providing common GST solution for corporates
  • Enriching and enabling the SAP ecosystem in India to manage the transition effectively

GST software has been designed to make the real-life applications effective.

  • Beneficial for CA, Tax consultant as they can manage unlimited number of customers.
  • All the invoices can be uploaded in a single session.
  • Returns can be filled up in a single click.
  • It generates and organizes the invoices automatically.
  • In future the mobile applications will be launched.
  • CA Assisted plans with the guidance of experts.
  • The software can be connected to the tally or any other accounting software.
  • No need of any other ERP software as all the modules has been integrated in it.

Conclusion

The Goods and Services Tax (GST) is undoubtedly the most significant reformation of the Indian tax administration system. It will be effective from JULY 1 2017 and will have numerous effects on the business world of India. Although GST will assure the improvement in the business environment, it needs organizations to keep their house in order first. Technology will be the most important factor in this transformation and will interfere broadly in the cover the compliance and growth of the productivity.

The introduction of Goods and Services Tax (GST) in India,will bring in a advancement in the system of tax compliance, upgrading from filing of tax reports to a model-based on data communication between the assesse and the GST Network (GSTN) organization.

Enrol yourself for specialized SAP training for CA and CA Intern, ERP SAP FICO Training for CA, ICWA, CS, Inter, Trainees and CA Firms. Join Specifically designed course content from the panel of highly qualified CAs and SAP Consultants.

Top 20 Digital Marketing Interview Questions and Answers

Tensed about the Digital Marketing Interview even after all the preparation? You need to know what kind of question will be asked to you and how beautifully you can answer them to crack the interview successfully.  Here Top 20 DM questions and answers, you should not ignore.

Digital Marketing Interview QA

1. Explain digital marketing in your words:

Ans.:Digital Marketing is about spreading brand awareness using the online platforms and numerous tactics such as SEO, SMO, SEM, Email Marketing, Content writing etc.

2. Why did you choose Digital marketing?

Ans.: It’s a growing industry. And there are lots of opportunities in it also you get a chance to  learn many different skills and to expand your knowledge

3. What are the major categories of digital marketing?

Ans.:Digital Marketing is mainly divided into two types:

Inbound Marketing and Outbound Marketing. Inbound includes SMO, SMM, webinars and newsletters which are used to increase website clicks and traffic. Outbound marketing includes placing ads, cold-calls, and e-mails or reach out potential customers via online platforms.

4. What is SEO?

Ans.: SEO stands for search engine optimization. It is a methodology of techniques used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP)

5. What is SMO?

Ans.:This aspect of optimization deals with increasing your company’s online presence and online reputation through social digital platforms.

6. What is SEM?

Ans.:It containsaspects such as search engine optimization, paid listings and other search-engine related services and functions that will increase exposure and traffic to your Web site

7. What is Keyword and keyword density?

Ans.:“Keyword” is the word that a user’s enters into a search engine to find specific information.Keyword density tells you how often a search term appears in a text in relation to the total number of words it contains.

8. Explain what is PPC?

Ans.:PPC refers to the pay-per-click, a model of internet marketing in which marketers pay a fee each time one of their ads is clicked. It’s a technique of buying visits to your site, instead of attempting to “earn” those visits organically.

9. What is Google AdWords Remarketing?

Ans.:Google AdWords remarketing is a targeted marketing tactic which helps marketers to reach individuals who have visited their website earlier but didn’t make a purchase.

10. List out some of the best online marketing tools?

Ans.:

  • MailChimp
  • Hubspot
  • Hootsuite
  • Google analytics.

11.What is crawler?

Ans.:A crawler is a program that visits Web sites and reads their pages and other information in order to create entries for a search engine index.

12.What are different Google Algorithms?

Ans.:

  • Google Panda (Focusing on Content Quality)
  • Google Penguin (Focused on Links)
  • Google Hummingbird

13.Which tool can be used to diagnose the errors in the page?

Ans.: Web master tools.

14.What is off-page SEO?

Ans.: Off-Page SEO refers to all the things that you can do directly OFF your website to help you rank higher, such as social networking, article submission, forum & blog marketing, etc.

15.What is Page Rank, DA & PA?

Ans.:Earlier Google use to provide pagerank (from 0 to 10) for pages but now they have stopped to updating the processPageRank depends upon the quality of the web pages. Pages that are well structured, has relevant content  receive a higher PageRank and are more likely to appear at the top of the search. There are many other factors that measure the quality of the web pages. These days instead of PageRank, the Domain Authority & Page Authority are used to major the page quality. These are quality factors scaled up to 100 points.

16.What is link building?

Ans.:Link building is the technique of acquiring hyperlinks from other websites to your own in order to increase traffic on your page. These linksare used by users to navigate between pages on the internet.

17.What do you mean by link juice?

Ans.:Link Juice is the amount of positive ranking factor that a link passes from one page to the next.

18.What do you mean by backlink?

Ans.:The incoming links to your website or webpage are referred as Backlink. It is also called as an inbound link.

19.What is Cross linking and what are the function of Cross linking?

Ans.:Cross linking is a process of exchanging links. In other words I link to you and you link to me.

20.What do you mean by Cloaking?

Ans.:Cloaking is a deceptive way of optimizing your website for search. In this method, a different content will be shown to the search engine crawler than what is presented to the end users.

Career Opportunities in Digital Marketing after MBA

Digital marketing is becoming very essential in India. Until 2010, many businesses did not take it seriously. They were not ready to change and were stuck with traditional marketing practices but with time as the people are spending a lot of time on internet, it is has become necessary to use digital platforms for the marketing purpose. To get a good job, you need to have this additional certification included in your toolkit.

Job opportunities after MBAIf you are holding an MBA degree or currently pursuing it, then digital marketing certification course will add an extra edge to your degree. Digital marketing is the latest and essential trend to successfully run any business. Businesses are going digital and digital marketing is taking over the traditional marketing. Internet is the initial place to start the marketing of business offerings.

 

Doing a certification in digital marketing course will add extra value to your MBA degree and will increase your career opportunities.

The digital marketing course includes:

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Marketing (SMM)
  • Email Marketing
  • Inbound Marketing
  • Growth Hacking
  • Web Analytics
  • Mobile Marketing
  • Content Writing

Going through Digital Marketing certification programs will help one get familiar with the above mentioned sides of Digital Marketing. Having these abilities will give you an advantage in the digital world! Recruiters and businesses, today, look for the above stated skills in candidates as the major part of their customers is online, checking out the type of products and services they are selling. To stay ahead in the competition businesses need the dedicate team for online marketing.

You can specialize in any of the above according to your interests and understanding. Digital marketing is one of the job oriented courses after MBA which gives growth in career, in terms of position as well as salary. Here are the digital marketing salaries and roles,

salary in digital marketing

Conclusion:

Digital marketing course will help you to get a better marketing job. Digital marketing job opportunities have increased radically in past few years. One of the main reasons, why IT professional are turning towards it, is the digital marketing salary range. Companies offer good salaries to the digital marketers with technical background. Digital marketing has job opportunities for everyone. And it is advantageous for the entrepreneurs too.

Digital Marketing training after MBA is a worthy investment of time as well as money. The skills developed through learning Digital Marketing will help you to grab the opportunities offered by digital platforms.

Why you have to be More Active on Social Media

There are over 1.82 billion social network users worldwide and if you are an entrepreneur or a digital marketing professional, you will have to use social media more often because no matter what is the nature of you business, no matter what is the size of your organization, most of your customers are spending their time online to find out about products, services, rates and reviews and doing comparisons before buying anything. Social media marketing has become the essential part of any business that wants to stand out.

Social Media expert Cridor

There are number of perks of social media marketing; you just have to be consistent in your social media activities as the trends change very rapidly that if you don’t know or haven’t shared something about today’s trending topic, you will not stand out in the crowd. What is in trend today might go out of fashion tomorrow. So take your sleeves up to show upyour entirecreativeness.

Social media marketing for business:

Social media optimization will ensure the growth in the business. Social media is so much beneficial in terms of establishing well customer relationship and it is much more that what it was few years back. The increasing number of business owners who have understood the importance of social media, shows its potential to expand business.   Make your social media strategy clear and implement it properly. There are many tools available in the market to have effective and result oriented growth hacking techniques.

Social Media Marketing Training:

If you are still not as good as your competitors in making use of social media and need some help to understand it completely then consider getting training for it. In Social Media Training you will get to learn about how to make most out of the social media. How to use different online tools and make strategies to run successful SMO campaigns? And most importantly you will learn the tactics of successful PPC campaigns. There are number of other things like insights and analysis that you need to know to become an expert in social media marketing.

Conclusion:

Implementing right strategies will assuredly help you to cultivate your business. Social media benefits can be enjoyed more if you keep your social media profile well-structured and include high-quality pictures also if the content that you are using is engaging and grammatically correct. Add call to action button and chat bots to your page also ask your website visitors and blog readers to like you on Facebook and to get in touch on other social Medias by providing the specific links since increasing your audience in social media can improve conversion rates on your existing traffic.

How to Become a Digital Media Marketing Expert

Are you thinking of taking your career ahead with digital marketing and want to deep dive in this field? The biggest question in front of you is how to become a digital media marketing expert? It is not easy to achieve expertise in digital media marketing, although it is interesting but if you have creative mind and if you can think out of the box then with some efforts you can become the expert.

Digital Marketing Training by Cridor

Here are some tips that you should not ignore if you want become a Digital Media Expert:

1. Follow these blogs:

Digital marketing trends are always varying. You should keep a track of all the newest trends related to it to stay ahead and updated. You can take some time out to learn new things by reading the informative blogs. Here is the list of blogs that you can follow:

  • The Moz Blog
  • Buffer
  • PR Daily news
  • The Search Engine Journal
  • Social media Examiner

They are many other blogs by professionals that you can find out the internet and read to get thelatest information and to stand out in the market.

2. Digital Marketing Training

If you want to get some hands of experience in the beginning of your digital marketing career then you should consider getting digital marketing training. The certified and trained candidates will easily find the live projects to work on. This will add on to your experience. Choose the right Digital marketing training institute where you will get maximum information and practical knowledge as well.

3. Stay Updated:

Stay connected with the latest knowledge, trends, and the algorithms coming out consistently. Read as many things about different trends of digital marketing as you can. You can try on some basic things on your own. If you want to become a digital media marketing expert then your study will never end. You should have updated information at each level.

4. Start using Social Media:

We all are using social media but start using it more often and look at it in the study prospective. Social Media is the basis of any successful digital marketing campaign. You have to become very handy in it. There are lots of social media platforms coming out. Try to learn about maximum platforms and do experiments using your own account.

Conclusion:

Apart from this, you can start writing your own blog to improve your content writing skills. You can also learn the basics of information technology which will help you to do your work professionally. Keep in mind that digital marketing is a moving industry, and if you don’t consistently read about and experiment new things you will not shine out in the crowd.

The Success Story of Sorav Jain

The Success Story of Sorav Jain: There are number of digital marketers in the world. While following the same basic formats of digital marketing, you need to give some extra special inputs from yourself to become a successful digital marketer. Something original, something exclusive, always gets highlighted and opens path for more engagement.

Success Story of Sorav Jain

You have to be creative and consistent in your work. Your knowledge should be up-to date. You your efforts should be result oriented. One such example setter digital marketer is Sorav Jain. He has started working as a digital marketer when he was 17 years old. In one of his own blogs he has said that “I realized that microscopes and lab rats are not my thing. I didn’t want to discover what people had already discovered in their labs. I am more of a creative person and I started working as a part-time content writer in a digital marketing agency way back in 2005.”

At the initial stages, he worked as a SEO Executive and Freelance Content Writer. He holds a master’s degree in International Marketing Management from Leed University Business School (U.K.). He has been the bright student always. Sorav was awarded for ‘Best Market Research Presentation’ from Leed University.

Later on he started his own digital marketing firm echoVME, back in 2010. This firm has been awarded as ‘The Best Social Media Agency of 2013’ by CMO Asia and under the banner of echoVME he has worked with many prestigious organizations such as Bosch India, Infinitheism, Cashkaro.com, ChuChu TV Nursery Rhymes, Urban Tree Infrastructures, Ramco Systems, Amrutanjan, Oliva Clinic, Apollo White Dental Care, Lokaa Developer, Vijay Shanthi Builders, South Indian Shelters, Origin Learning and many more.

This young and dynamic entrepreneur with sterling ideas has been listed in the top 25 digital marketers in India by Global Youth Marketing Forum. He likes to share his knowledge and so he started delivering lectures and from last 7 years he is providing lectures to the professionals at some reputed institutes like NASSCOM, IIM – Kozhikode, LIBA, Confederation of Indian Industry etc. and he has trained 3500+ professionals in social media and have trained the teams of Times Internet, MSL India, Murugappa Group, Genpact, Communicate India, DDB Mudra, TE Connectivity, TiE Chennai, CII, Nasscom, Vikatan Group and more.

Sorav has worked for many popular brands as a digital marketing consultant. These brands include Sikkim Manipal University, Jeff & Kane (Australia), 2020Media, Amigo etc.Digital Marketing

Sorav has always given unique ideas for social media campaigns. Originality is the key for success in this field. He has worked in different verticals and has focused on creative, organic and paid success off brands. After so much work done in digital marketing, Sorav has come up with book “Social Media for Business” and further Sorav aims to teach digital marketing for free through video lesson and regular updates.

Sorav is a young Indian entrepreneur with a passion to grow digital marketing awareness in India. He has organized India Search and Social Summit in 2010 and International Social Media Marketing Summit in 2012. He has become very popular and gets recognition wherever he goes. With the in-built socializing skills and ability to be consistent and innovative in work has made him what he is today!

So if you are an active digital media user and you want to make career in digital marketing for yourself, this is the right time to take next step towards building a rewarding career in digital marketing industry. Join Cridor, one of the best digital marketing training institute in Delhi , awarded as one of the Top 10 IT and educational Training Providers by International Council of Studies for Second Consecutive Year in the field of Digital Marketing and IT training.

Placement Stories: Cridor Shaping a Successful Career in Digital Marketing

We here at Cridor are more focused on placements. Many of our students have been placed in the top companies as a Digital Marketing specialist, SEO Executive and other junior as well as senior level positions. From day one we train our students with job prospective and try to give more real-life knowledge than teaching them bookish concept s. Real life application is more important than theoretical knowledge.

At Cridor, our method to teach any topic is through case studies. If you don’t know what the real problems are and what can be solutions, you won’t be able to work in a corporate. That’s why we make you familiar with these problems and solutions through case studies.

This would help you to crack the interviews easily and it is not just about passing the interview and getting a job! We make you ready to work as professional from day one of your job. Our highly qualified faculty and industry experts are there to take mock interviews before you appear for the real interviews apart from our advanced digital marketing courses. They will also guide you on the areas where you are lacking, so that you can concentrate on the skills that need to be worked on.

digital marketing career

Here are some students who have successfully placed in the top companies:

  • Name: Kunal Thakur

Employer:Amazon.com Inc

Position: Content Writer

Salary: 3,00,000 Per year

Kunal Thakur joined Cridor in January 2017, He had no technical background and was holding B.com degree. He has been placed in Amazon.com Inc. as a full time Content Writer.

  • Name: Neeraj Kumar

Employer: Amazon.com Inc

Position: Digital marketing Specialist

Salary: 4,50,000 Per year

Neeraj kumar is a recent post graduate, holding a MBA degree in marketing. He joined Cridor in December 2016. And within 5 to 6 months, He got this big opportunity to work with the biggest e-commerce Company where he can use his MBA knowledge too.

  • Name: Poonam Gupta

Employer:Tata Consultancy Services

Position: Digital marketing Executive

Salary: 2,50,000 Per year

PoonamGupta who has done her graduation in 2014, joined Cridor in February 2017.  It was difficult for her to find a good job after 3 years gap. But with some little extra efforts and by attending the mock interview sessions, she has been placed in Tata consultancy services as digital marketing executive. 

  • Name: Abhay Sharma

Employer:Make my trip

Position: Social Media executive

Salary: 2,80,000 Per year

Abhay Sharma, who has recently done with his graduation in arts, joined Cridot in January 2017. He is now working with Make my trip as a Social media executive with a package of rs. 2,80,000 per year.

digital marketing placement

Digital Marketing is a vast area, where you can find different types of profiles. There are various opportunities for every profile and Cridor helps you to identify the right profile from the various different kinds of digital marketing profiles including:

  • Digital Marketing Manager
  • Content Marketing Manager
  • Content Writers
  • Inbound Marketing Manager
  • Social Media Marketing Experts/Specialists
  • Search Engine Marketers
  • SEO Executives
  • Conversion Rate Optimizer
  • Copy Writers

 Salaries differ from profile to profile but we can say for the fresher, the salary range is from 1,80,000 to 6,50,000 per year.

Top 10 Tips to Increase Traffic on Your Website in 2017

For more lead generation and growth hacking you need to get more traffic on your website. So, read these tips to increase traffic on your website till the end. Website is the primary digital source for people to connect with you.

Traffic on website determines the success of your online presence. Website should be well-structured and highly informative. It should make it easier for the users to get all the details about company and products and it should have simple navigations.

Tips To Drive Traffic to Your Website

Content on the website should be very relevant with your business as it’s a medium for your visitors to know everything about your company, team, products, services etc.

Follow these top 10 tips to increase traffic on your Website:

1. Blogging:

Take your blog readers to your website by adding links in the blogs. You can give the URL in the bio or can simply add links of relevant pages in the content itself. This is the most effective way to get more traffic.

2. Social Media Appearance:

Make your social media profiles innovative so that people would like to visit it. People spend a lot of time scrolling through social platforms. You have to be creative and should plan a good strategy to account more leads through social media.

3. Facebook groups:

You can target most of your audience through Facebook. Facebook is on top most and trend setter social media platform.  Be a member of Facebook groups that are related to your business and post daily updates on it. Don’t forget to include link to your website in it.

4. Forum Discussions:

Participate in discussions. Leave comments with website links in the forum discussions that you think are relevant with your business.

5. Long-Tail Keywords:

Keyword optimization and quality of the content remains the most important factor to get more traffic. Make sure that you are coming with content which is up to date, original and the keywords have been optimized perfectly.  Try to use long tail keywords

6. Video Content:

Don’t just stop on sharing readable content; go for some visual content too. Post videos on Youtube and ask your subscribers or viewers to go on provided link for more details.  Make videos that will entertain people at the same time promote your business. You can share these videos on other social media platforms further.

7. Questions and answers:

In addition to participating in forum discussions. You can go to question answers platforms and solve the queries of people by giving answers to their questions which are may be related to your products or services.

8. Website Speed:

Ensure that your website loads rapidly on all types of devices. Make your website mobile friendly as most of the traffic is tracked through smart phones these days.

9. Email-marketing:

Email marketing can be a powerful way, and even a moderately strategic email blast can give significant results in the growth of the traffic. Just make sure that you are not bombarding it and sending every single update through emails.

10. Use Infographics:

You need to get this done from the web designer. Create creative and interesting infographics. Do outreach for links, promote on Pinterest, etc.

Conclusion:

To get the significant website traffic you need to be active on all the social media platforms and strategies strong inbound techniques and mingle them with some older hacks. Based on your company size and type of business you can identify the tips to increase traffic on your Website that can be effective.

These top tips to increase traffic on your Website are summarized by Cridor – one of the leading digital marketing training institutes in Delhi, awarded as one of the top 10 IT and Educational Training providers by International Council of Studies. Being digitally active and updated is the key to drive more traffic.

Source: http://www.googleseotrends.com/tips-to-increase-traffic-on-your-website

Top 10 Internet Marketing Tools for Business in 2017

Digital marketing has become the pivotal marketing strategy of business world. You need to optimize digital platforms efficiently to get good results. Internet marketing can become easier with the use of internet marketing tools. These tools will help you to reduce your efforts and will give you better results.

Internet Marketing Tools
Internet Marketing Tools

Here are Top 10 internet marketing tools that every marketer should master in.

1. Google Trends:

This free online marketing toolis very useful in getting the trending data. This gives the information about what’s trending near you right now, these updates from Google can be used to create your blogs and posts.

2. Google Keyword Planner:

Google gives a variety of online marketing tools.Google keyword planner is a feature in Google Adwords. This lets you find relevant keywords and you can even bid these keywords for paid campaigns.

3. SerpStat:

As the name suggests this tool gives you the statistics based on search engine result pages. It allows to do website and domain analysis and also gives site audit data.

4. Buzzsumo:

This tool analyses the topic that you have entered and gives the details on how it will perform also it gives Continue reading “Top 10 Internet Marketing Tools for Business in 2017”