Top 6 Digital Marketing Blogs of 2017 You Should be Following

Digital marketing- an overview

There are many blogs which give you a clean ideology about the scenario of digital marketing. Digital marketing blogs are among those researched places where you can get to learn about new age techniques to grow your business and even learn how to increase revenue of business. All these usage of techniques with art of policies and strategies make course-takers one of the specialized digital marketers.  All you need is to navigate through various digital marketing resources so that you can learn better about all these things. Of course reading through the important lines, digital marketing blogs helps in growing efficiently with everyone in this world of great competition.

 

Top 6 digital marketing blogs and their speed of success

The speed of digital marketing is growing in quite alarming rate. This speeds with valuable digital marketing weeds mixed with dependable and convincing yet unique in all respect. One of the best ways to stay updated is to be frequent visitor to all official websites and then keep perusing about new sets of strategies. It would be simply selfish and narrow minded by hushing up about them. There are top 6 digital marketing blogs which help to share and connect to important people. They are as namely.

1. The Search Engine JournalSearch Engine Journal founded in 2003, is unique in its community-based approach to search marketing content. The articles are written by real online marketing experts who give real-time advice to its audience. You will find important news, trends, personalities, and strategies in the industry.
Frequency – about 17 posts per week

search engine Journal

2. Marketing land that help in receiving digital marketing news along with the views. Marketing Land provides a lot of quality content on different topics and industry news. From updates in content management systems, to new features on social media platforms, their posts are informative and relevant.
Frequency – about 56 posts per week

3. Kissmetrics they are super useful and digital statistics used for marketing. The Kissmetrics blog offers analytics and testing insights on everything you’d ever need when it comes to marketing. You will also see useful digital marketing guides that cater to areas like customer analytics, social media, and email marketing.
Frequency – about 4 posts per week

4. Moz blog: Search engine marketing tool for fruitful business. The Moz blog is undoubtedly one of the best to read if you’re looking to stay on top of industry news related to SEO or inbound marketing initiatives. The Moz Blog will help you keep track and develop an understanding of mechanics behind the SEO updates.
Frequency – about 4 posts per week

5. SearchEngineWatch.com – The authoritative guide to search engine marketing (SEM), search engine optimization (SEO), paid search advertising (PPC) and social media marketing. News, how-to and marketing strategy guides to succeed on search engines..
Frequency – about 5 posts per week

 

6. Social Media ExaminerSocial Media Examiner helps businesses master social media marketing to find leads, increase sales and improve branding using Facebook, LinkedIn, Twitter, Pinterest and more
Frequency – about 6 posts per week

Everyone in this world of digital marketing waits to grab the best opportunity that traps in helping you with various data and information that are quite beneficial for every aspect.

How you can get into digital marketing course?

Through a proper digital marketing course one can get knowledge about real world experience. To start up a business with great tools one can always get set of benefits. After taking up a digital management course in order to learn the tricks and techniques you will definitely feel the need and requisite to do the same.

To make it very simple to all, digital marketing policy is nothing but the art of studying marketing of services and products through the internet. Therefore various training digital marketing course is playing a significant role in monitoring real time business and even take practical view towards how to learn digital marketing that too with the use of accomplished marketing strategies.

Infact marketing as well as advertising medium has chosen a new way of grabbing popularity.  This is none other than the path of digital marketing. There are ample digital marketing sources that are truly serving people under the common umbrella of digital marketing. The present world of marketing is defined as well as recommended on how the right shape of marketing is being shaped.

A proper optimization while marketing helps in carrying out the success processes sooner. This has given rise to new forms of digital marketing at a rapid pace. Therefore various digital marketing blogs are being designed with new tools almost every day to reach out to the best approaches in lesser amount of time.

Learn Digital Marketing for Expanding Your Business at No Cost!

For transforming a business and earning better revenues and customers, the entrepreneur needs to embrace the Digital Marketing and make use of the advancing technologies. If a company fails to adopt the latest technology, he becomes a loser in his business. Presently, in the era of online shopping, it has become extremely important for every big and small enterprise and companies to have their own websites which should be updated with fresh content at regular intervals. Almost all buyers are searching online for every category of product and hence, every business should be focusing on marketing through the Digital Marketing Channels.

Traditional Marketing and Digital Marketing

Much has been debated over Traditional Marketing vs Digital Marketing. Both have their own pros and cons but the present age demands Digital Marketing from the businesses. Due to the lack of the Digital Marketing strategies, many businesses have declined as the customers did not get the scope to interact with them. Marketing has been extremely important for the introduction of the new items to the customers. It also helps in increasing the brand awareness for various brands.

 digital Vs traditional Marketing

 

Steps in using the Digital Strategies for Transforming Business

Many times the effectiveness of the marketing campaigns cannot be measured. Primarily the main objectives should be figured out which is responsible for driving the sales and increasing the ROI. One can increase the traffic to his website through SEO and Social Media marketing. Blogs also work wonders for attracting visitors to the websites but for making the conversion rates higher, one should definitely try for the Digital Marketing Strategies like webinars and also e-books. Through email marketing strategies, the leads can be nurtured in the true sense for converting them into permanent customers. One can also try out the paid search option for Digital Marketing of any product or brand.

It is to be noted that content marketing is also an extremely important branch of Digital Marketing. Engaging content with infographics can attract a large number of customers to the website of a particular brand and can let the customer know about the brand and the products and services that it offers. Every enterprise can also be expanded through the use of the Digital Marketing strategy of using the Mobile Marketing and Applications. The use of smartphones and tablets are rising constantly and the apps for every website application can actually do a great job in attracting customers as they can be easily downloaded.

Another most important stream of Digital Marketing is the print media marketing which makes use of graphics, images, and infographics which are attractive enough to catch the eye of the viewers and conveys the message of the brand at the same time.

So, learn digital marketing for expanding your business at No Cost! no big investment! The 2.5 – 3 months part-time study format allows you to dive deep into Digital Marketing. From SEO, online ads, paid/organic search to social media engagement, content development and inbound marketing. Start Your Learning Now at Cridor.

Top 10 Benefits of Social Media Marketing

Social media marketing is no more an optional marketing strategy but it has become the most essential fad to grow business. It is rapidly becoming the most substantial part of successful online marketing strategies owing to the advantages of Social Media Marketing, The businesses around the globe are discovering social media tactics that can contribute to their success.

social Media Marketing

Check out these Top benefits of social media marketing:

  1. Brand recognition is one of the important things that every business needs to have. Through social media you can reach out to the maximum people. Social marketers can highlight their brand in front of people in fastest possible manner.
  2. Social media marketing is cost effective and gives higher returns as compared to other marketing channels such as Television. You can reach to the exact potential customers using social media.
  3. Social networks permit marketing experts to view and analyse what their target audience is looking for on internet. This information is available in details which helps the marketers to plan have a productive social media marketing plan. It is significant for online businesses to use social media to collect customer data to better cater the needs of their customers.
  4. Through interesting blog posts, status updates, info graphics and videos on social media channels you can ensure the customer engagement and can make them trust your brand more.
  5. You can add the necessary site links to your social media posts which will help you to increase your website traffic. Social media is the most preferred and best platform to enhance customer engagement, to generate conversion and to interact well with customers.
  6. If you have really strong social media marketing strategies and unique ideas for social media marketing, you can expand the number of fans and followers of your business page. The social media followers that you attract through your social profile usually follow you for long terms, and moreover, they encourage more users that will influence sales and increase ROI.
  7. You can reach out the maximum people through social media as no matter what is the size and type of your business. A large number of your potential customers is already online and searching for the kind of products and services you are dealing with.
  8. Social media helps a lot in improving search rank of your website. It plays a significant role to increase reach of your business.
  9. Social media helps you to interact with your customers easily. Customers appreciate knowing that when they post comments on your pages, they will receive a personalized response rather than an automated message.
  10. With social media presence you can gain key information about your competitors. This kind of monitoring will allow you to build strategic business decisions to stay ahead of them.

In Summary:

Social media is going to be the supreme platform which will not just making your marketing campaigns productive and interesting but will also help you to ensure more profits. Just go through over-described top 10 benefits of social media in business, and update me in comments if you can put forward some other benefits of social media marketing.

So want to learn the best of Social Media Marketing techniques and looking for a rewarding career in digital marketing, Join Cridor digital marketing training institute in Delhi , awarded as one of the Top 10 IT and educational training providers by International Council of Studies for second consecutive year in the field of digital marketing and IT training..

Top 10 Tips to Increase Traffic on Your Website in 2017

For more lead generation and growth hacking you need to get more traffic on your website. So, read these tips to increase traffic on your website till the end. Website is the primary digital source for people to connect with you.

Traffic on website determines the success of your online presence. Website should be well-structured and highly informative. It should make it easier for the users to get all the details about company and products and it should have simple navigations.

Tips To Drive Traffic to Your Website

Content on the website should be very relevant with your business as it’s a medium for your visitors to know everything about your company, team, products, services etc.

Follow these top 10 tips to increase traffic on your Website:

1. Blogging:

Take your blog readers to your website by adding links in the blogs. You can give the URL in the bio or can simply add links of relevant pages in the content itself. This is the most effective way to get more traffic.

2. Social Media Appearance:

Make your social media profiles innovative so that people would like to visit it. People spend a lot of time scrolling through social platforms. You have to be creative and should plan a good strategy to account more leads through social media.

3. Facebook groups:

You can target most of your audience through Facebook. Facebook is on top most and trend setter social media platform.  Be a member of Facebook groups that are related to your business and post daily updates on it. Don’t forget to include link to your website in it.

4. Forum Discussions:

Participate in discussions. Leave comments with website links in the forum discussions that you think are relevant with your business.

5. Long-Tail Keywords:

Keyword optimization and quality of the content remains the most important factor to get more traffic. Make sure that you are coming with content which is up to date, original and the keywords have been optimized perfectly.  Try to use long tail keywords

6. Video Content:

Don’t just stop on sharing readable content; go for some visual content too. Post videos on Youtube and ask your subscribers or viewers to go on provided link for more details.  Make videos that will entertain people at the same time promote your business. You can share these videos on other social media platforms further.

7. Questions and answers:

In addition to participating in forum discussions. You can go to question answers platforms and solve the queries of people by giving answers to their questions which are may be related to your products or services.

8. Website Speed:

Ensure that your website loads rapidly on all types of devices. Make your website mobile friendly as most of the traffic is tracked through smart phones these days.

9. Email-marketing:

Email marketing can be a powerful way, and even a moderately strategic email blast can give significant results in the growth of the traffic. Just make sure that you are not bombarding it and sending every single update through emails.

10. Use Infographics:

You need to get this done from the web designer. Create creative and interesting infographics. Do outreach for links, promote on Pinterest, etc.

Conclusion:

To get the significant website traffic you need to be active on all the social media platforms and strategies strong inbound techniques and mingle them with some older hacks. Based on your company size and type of business you can identify the tips to increase traffic on your Website that can be effective.

These top tips to increase traffic on your Website are summarized by Cridor – one of the leading digital marketing training institutes in Delhi, awarded as one of the top 10 IT and Educational Training providers by International Council of Studies. Being digitally active and updated is the key to drive more traffic.

Source: http://www.googleseotrends.com/tips-to-increase-traffic-on-your-website

Top 10 Internet Marketing Tools for Business in 2017

Digital marketing has become the pivotal marketing strategy of business world. You need to optimize digital platforms efficiently to get good results. Internet marketing can become easier with the use of internet marketing tools. These tools will help you to reduce your efforts and will give you better results.

Internet Marketing Tools
Internet Marketing Tools

Here are Top 10 internet marketing tools that every marketer should master in.

1. Google Trends:

This free online marketing toolis very useful in getting the trending data. This gives the information about what’s trending near you right now, these updates from Google can be used to create your blogs and posts.

2. Google Keyword Planner:

Google gives a variety of online marketing tools.Google keyword planner is a feature in Google Adwords. This lets you find relevant keywords and you can even bid these keywords for paid campaigns.

3. SerpStat:

As the name suggests this tool gives you the statistics based on search engine result pages. It allows to do website and domain analysis and also gives site audit data.

4. Buzzsumo:

This tool analyses the topic that you have entered and gives the details on how it will perform also it gives Continue reading “Top 10 Internet Marketing Tools for Business in 2017”

Search Engine Marketing Trends in 2017 & Beyond

Online marketing is becoming very competitive. Every small and big business is going digital and digital marketing trends and Search Engine Marketing Trends are changing constantly. You need to plan some really good strategies to stay ahead in this competition.

Search engine marketing is one of the internet marketing strategies which refer to the paid advertising that appears in the search engine result pages (SERP). There are thousands of other businesses that are competing with you to get place in the SERP advertisements. You need to follow the trends with accuracy to be the number 1 of all.

SEM Trends 2017

2017 has brought in a lot of new digital marketing techniques that has changed the trends; here are some Search Engine Marketing Trends,

Voice Search: Search engine’s new feature of voice detection is in the fashion. Identify your voice searches and text searches and work according to that.

Native search: Native Ads will surely ensure the ease in being on the top. With some really good content and keyword optimization you can be ahead in the competition.

Mobile Marketing: Plan your mobile specific marketing strategies properly. Most of the searches are done through mobiles. Make sure your mobile campaigns are full-fledged.

Video Content: Keywords will be always important but visuals are becoming more popular these days. Make strong video content. Videos are more result oriented than text ads in terms of conversion rate and engagement.

Alternative platforms: Google is the most used search engine but there should be something more than Google Adwards for SEM. Other platforms like Bing Ads should come in practice in 2017. Bing is still an optional platform in India.

These Search Engine Marketing Trends will dominate digital marketing strategies in 2017 and after that too. Make sure that you are having good practices of all these.

Inbound marketing trends are helpful in increasing the efficiency of search engine marketing. You need to be active in practicing all other inbound marketing techniques such as social media, blogging etc. to get more search engine marketing.

The ad auction process takes place every single time someone enters a search query into Google.To get into the ad auction, marketers determine the keywords that they want to bid on, and decide their budget for the campaign and amount that they are ready to spend per click so that their ads will show up alongside results relating to entered keywords. If Google identifies that the keywords you are bidding for contained within a user’s search query, your ads are entered into the ad auction.

Conclusion

The misconception about search engine marketing strategies is that the organization that has largest advertising budget will win. It is true to some extent and can be beneficial in some cases, like when you are bidding for highly competitive keywords, but it is not enough to get success in search engine marketing.

You need to follow all other Search Engine Marketing Trends to win in the auction as the auction is the mandatory one of the all processes to appear in the paid campaigns results.

For more information on Search Engine Marketing Trends for 2017 and other similar news on search engines marketing, Tips and Events follow our blog at Cridor – one of the best digital marketing training institute in Delhi awarded as one of the top 10 IT and educational Training providers by International Council of Studies for Second Consecutive Year… mainly in the field of Digital Marketing and IT training.

Top 10 Benefits of Social Media Marketing for Online Businesses

Today the almost businesses have gone digital. Social media marketing is the pivotal and result-oriented strategy to make any business successful. Social media profile of the company is its initial way to reach to the target audience. Social media has transformed the business world drastically. But you have to be updated and creative to keep yourself on higher level in the competition of social marketers because of its constantly changing approach. There are lots of benefits of social media marketing; you just need to maintain the consistency in your social media activities since trends evolve very rapidly that if you don’t know or haven’t posted what is trending today, you cannot stand out in the crowd. What is in trend today might go out of fashion tomorrow. So take your sleeves up to bring out all the creativity.

Digital markintin

Social media marketing is beneficial for all kinds of businesses. It can help you in growing your business fast.

Here are some benefits of Social Media in business:

  1. Brand Awareness: Through social media marketing you can promote your brand. You can post engaging content to get more visitors on your page. This will grow your brand reach and will bring more leads.
  2. Trust building: If your social media profile is full-fledged then it will be helpful to make your audience believe in your product. Reviews and ratings by previous customers is the key factor here.
  3. Growth Hacking: Social media marketing is not just beneficial for enhancing your reach but through social media you can apply the growth hacking tactics too.
  4. Web Traffic: If you have provided necessary links of your website and blogs in social media page then it will be useful to increase web traffic. If you have maintained the quality of content and creativity then people will be surely interested in knowing more about your products.
  5. Conversion Rate:Social media marketing is beneficial in growing the conversion rate. Converting your leads in buyers can be done on social media page, if you add call to action buttons that links the product page.
  6. Market situation through insights:Social media marketing needs detailed research. With the help of social media platforms that hasinbuiltinsights tool can be usedto get the information that will aid you in understanding your target audience.
  7. Economical: Social media marketing is comparatively very cost-effective than other marketing strategies. It gives you maximum reach in lesser investment. Even the paid campaigns are not highly rated.
  8. Sharing Content: Social media marketing provides you a way to share content which not just about your product, you can share something entertaining to keep your audience’s interest.
  9. Search engine ranking: When your brands gets popularity on social media then your search engine ranking gets improved. As people get aware of your brand and recommend others too.
  10. Customer services: Some new features in social media like chat bots, increasing its efficiency to provide good customer services and it helps to maintain customer relations.

Executing right strategies will surely help you to grow your business. Social media benefits can be enjoyed more if you make your social media profile well-structured and include high-quality images and well-written as well as grammatically correct content. Include call to action button to your page also ask your website visitors and blog readers to like you on Facebook and get connected on other social medias by providing links.

How to Build a Successful Career in Digital Marketing

The world is becoming automated so the businesses are going digital. Digital appearance is becoming a pivotal issue.  This changing business nature has brought in many digital marketing job opportunities.

If you are an active digital media user and you want to make career in digital marketing, this is the right time to take next step towards it

There are millions of digital marketing job opportunities are available in India as well as outside India. Today 90% of marketing profiles require digital marketing skills. So if you want to grow in your career as a marketer, unleash your digital marketing skills.

Digital marketing

Tips to build successful digital marketing career

Though there are many digital marketing job availabilities, you need to prove yourself as the best suitable candidate. To achieve success as a digital marketer you need to work on some of your skills.

  • Hunger for knowledge: You have to be eager to learn new things. The digital world constantly evolves, you should be aware of all the latest things. As a digital marketer, you need to be very flexible in terms of knowledge, as the structure of your strategies will change according to the industry.
  • Stay Updated: Always keep an eye on all the trends and hot topics. Be active on social media. Use major information exchange channels such as Google, Facebook, and Twitter to get the latest news. If it is not on these platforms, it is might not be trending!
  • Understand the concept: To increase your digital marketing job opportunities go beyond social media and blogging. Learn the concepts that are more in demand such as PPC, SEM, and SEO etc.
  • Create your brand: Through quality content and activeness on social media, you can get a good position among the bloggers. If you want to show the recruiter that you can build their company’s brand more popular then you need to show that you can firstly build your own personal brand.
  • Get the certificate: Be a certified digital marketer to shine out in the crowd. There are thousands of companies with digital marketing job opportunities that give preference to the certified candidates.

The number ‘digital marketing job opportunities’is increasing every day.  Digital marketing salary scale is one of the key factors that attract people to become a digital marketer. Pay-scale starts from 1000-15000 RS. /m for beginners and it increases with the experience and position.

Top 5 Internet Marketing Strategies to Boost Your Sales in 2017

Marketing is basically the management process or art of moving a product from concept to customer. One’s the price, product and place are decided out of the four P’s of marketing and the last yet the most crucial stage remain to accomplished. And this final aspect of marketing is what actually gives you the edge over your competitors. The final P of marketing, that is the promotion, is what presents and promises an exciting launch of your product in the market.

boost your sales
boost your sales

As digitization is influencing every aspect of our lives, internet marketing has created a niche for itself in the world of marketing. As marketing too is all about targeting and influencing your customers efficiently and positively. In the recent years, the internet marketing has brought about increase in mobile marketing and provided a more personalised form of marketing which creates a better impact on the customers.  Here we present you the 5 most effective internet marketing strategies to boost your sales in 2017.

  1. Content Marketing

Content marketing is one of the latest and most popular form of internet marketing strategy and has been standing amongst the top three trending and most effective internet marketing strategies since last three years. One needs to have a genuine internet marketing strategy in place so as to excel in content marketing in order to meet your goals and improving outcomes.

  1. Mobile Marketing

As per stastista, the statistics portal, India has about 340.2 million smartphone users and are rapidly increasing in number. Also most of the smartphone users are in habit of keeping their cell phones close to them. Hence, cell phones act as the most efficient and convenient mode of marketing these days. SMS, in-app messaging, mobile optimized websites, mobile advertising and other forms of mobile-centric marketing are the best way whether you run a small business or a large business

  1. Social Advertising

Another trend that has seen a rapid growth is that of social advertising. Social advertising is the next most used platform by every consumer. It connects people who come from different strata of society and also people with different need. Also it lets you connect directly to your potential customers. Making this mode of internet marketing much efficient

  1. Website Personalization

It offers your customers with special treatment, helping the customer to identify you differently from the other business. Companies are focusing their efforts on intelligent marketing tactics that use big data stores to advertise to customers on an individual basis. This includes users suggested products, information or other navigational choices based on the habits or preferences of the user.

  1. Search Engine Optimization

Put a good show to get a good sale is the doctrine applicable to the internet marketing strategy used in search engine optimization. Search engine optimization is the process of maximising the number of visitors on a particular site by enhancing the visibility of the sites.

Overall, with the increase in digitization, the scope of internet marketing only seems ever-widening. Also expertise in the field of internet marketing would further help your business to effectively market your products over internet. So do you want to increase your sales or looking to expand your startup, then do Join Cridor, one of the best digital marketing training institute in Delhi to learn effective internet marketing strategies to boost your sales in 2017.