How You Can Become an Efficient Digital Marketing Specialist?

An overview on digital marketing

Once you think of the word digital, it refers to different channels that are used up in order to give a unique look by providing the audience ways to tackle issues all the more. To know a better overview of the same it is important to take admission in various digital marketing classes to learn about significant ideas on the same.

digital marketing training institute in delhi

There are two kinds of marketing namely- inbound marketing as well as outbound marketing which is also known as digital marketing. Through this high quality data driven marketing of various products you can serve digital technologies mainly via internet. This even includes use of devices like- mobiles, tabs and other digital advertising medium to do the task.

Who is a digital marketing specialist?

Since digital marketing stands the test of time in order to optimize various potentialities of business with latest tools there has come up various options like Search Engine Optimization as well as marketing. To be a successful digital specialist, one needs to undergo digital marketing training from reputed institutes so that you can get the best knowledge. New tools help in increasing marketing techniques by following true-blue digital marketing resources.

This in turn helps in growing credibility in the market. By utilizing proper digital marketing resources and step by step training one can easily get hold of ways which are not only fruitful but also effective. A digital marketing specialist helps in various ways in which one can easily give great start-ups to the business with unique creative content to impress the people.

Focusing on digital marketing strategies

To learn in details about processing of digital marketing strategies, one needs to take proper digital marketing course that is conducted in step by step method to make one aware of further proceedings. There are various well known institutes who run courses on digital marketing classes so that there comes up a clear picture of the same.

A digital marketing institute teaches you the right way of doing business and growing it efficiently from a small start up to a bigger platform. There are many customers and even business clients who are online all day. This is because they never want to leave a single moment of profit.

How important is internet marketing to the digital world?

The capital city of India-Delhi is helping candidates who are interested in starting their own business firms. The digital marketing course in Delhi is one such initiative started by reputed institutes in Delhi to give support to these business bent of mind. Marketing is a social process where impact is spreaded over a vast area in both cases of profit and loss.

Internet marketing is quite an inexpensive and can be started as and when thought. In the present times customers are moving towards internet strategies to grow their business by going online. Research on social media can prove greater decisions through reviews and participation.

Delhi and its marketing institutes have set up many trends which have revolutionized the way of online marketing for medium scale industries. These institutes teach candidates that choosing a strong marketing strategy is not a choice but a necessity for every business firm.

Top 10 Benefits of Social Media Marketing

Social media marketing is no more an optional marketing strategy but it has become the most essential fad to grow business. It is rapidly becoming the most substantial part of successful online marketing strategies owing to the advantages of Social Media Marketing, The businesses around the globe are discovering social media tactics that can contribute to their success.

social Media Marketing

Check out these Top benefits of social media marketing:

  1. Brand recognition is one of the important things that every business needs to have. Through social media you can reach out to the maximum people. Social marketers can highlight their brand in front of people in fastest possible manner.
  2. Social media marketing is cost effective and gives higher returns as compared to other marketing channels such as Television. You can reach to the exact potential customers using social media.
  3. Social networks permit marketing experts to view and analyse what their target audience is looking for on internet. This information is available in details which helps the marketers to plan have a productive social media marketing plan. It is significant for online businesses to use social media to collect customer data to better cater the needs of their customers.
  4. Through interesting blog posts, status updates, info graphics and videos on social media channels you can ensure the customer engagement and can make them trust your brand more.
  5. You can add the necessary site links to your social media posts which will help you to increase your website traffic. Social media is the most preferred and best platform to enhance customer engagement, to generate conversion and to interact well with customers.
  6. If you have really strong social media marketing strategies and unique ideas for social media marketing, you can expand the number of fans and followers of your business page. The social media followers that you attract through your social profile usually follow you for long terms, and moreover, they encourage more users that will influence sales and increase ROI.
  7. You can reach out the maximum people through social media as no matter what is the size and type of your business. A large number of your potential customers is already online and searching for the kind of products and services you are dealing with.
  8. Social media helps a lot in improving search rank of your website. It plays a significant role to increase reach of your business.
  9. Social media helps you to interact with your customers easily. Customers appreciate knowing that when they post comments on your pages, they will receive a personalized response rather than an automated message.
  10. With social media presence you can gain key information about your competitors. This kind of monitoring will allow you to build strategic business decisions to stay ahead of them.

In Summary:

Social media is going to be the supreme platform which will not just making your marketing campaigns productive and interesting but will also help you to ensure more profits. Just go through over-described top 10 benefits of social media in business, and update me in comments if you can put forward some other benefits of social media marketing.

So want to learn the best of Social Media Marketing techniques and looking for a rewarding career in digital marketing, Join Cridor digital marketing training institute in Delhi , awarded as one of the Top 10 IT and educational training providers by International Council of Studies for second consecutive year in the field of digital marketing and IT training..

How To Get a High Paying Digital Marketing Job

Digital Marketing is a growing industry as now the businesses are going digital first. Along with the traditional marketing MBA graduates there is a huge demand of Digital marketers, all over the world. You don’t have to have post graduate degree to get a digital marketing job but it would surely add value if you have one.

digital marketing Job

As a fresher, initially you will get lot of opportunities in this field but to go ahead in your career and have stable financial life you need a job that pays you well, here are some:

Tips on how to get High paying digital marketing job

  • Unless you know the whole and soul of digital marketing, you are not going to find good opportunities. So, initially start with getting the concepts clear and then go in the depth of each topic. Keep yourself updated with all the trends coming in.
  • If you don’t know anything about online marketing and its techniques, then take course from a digital marketing institute where you will get to learn about different areas of digital marketing. Perform all the tasks by yourself. The more practical knowledge you get the better it is for your career.
  • Get handy with Adwards PPC campaigns. Do as much experiments as you can. Start from the small assignments and try to achieve expertise in it. As the PPC campaigns cannot be completely taught unless you don’t do it by yourself several times you cannot know it entirely.
  • Give reasons to the employers to believe in your statement that you are a digital marketing expert. You can do that by blogging, by writing interesting and engaging stuff on web. Only you can brand yourself in front of potential employers.
  • Think about what you can give to the company instead of thinking about what you will get out of the job. If you think about the company’s progress first and explain them what strategies you have to make their digital presence productive, then they will be happy to pay you more.
  • Get started learning digital marketing right away. Open a website of your own, and learn all the digital marketing modules by yourself. Read about SEO, content, social media, email, and so on.

In summary:

I hope that you have got the idea of what to do to get a well-paid job in digital marketing. To get a good digital marketing job, you need to be professed as a digital marketing expert first and should build industry connections as most of the times, good jobs are first given from referral networks, and only if the HR department cannot find talent then they go for the job portals.

How Digital Media & Marketing Can Change Your Life?

Social media and digital technology have influenced how we spend our time and forced marketers to evolve how they reach consumers. Fast forward to Year 2000, and digital media has become not only a key part of the modern lifestyle, but a useful marketing channel for businesses of all sizes. This tells that everything has officially and permanently changed. There is a generation of kids coming up who can’t even conceive of a world without smart phones and social networking. It has officially embedded itself in our culture.

Digital Marketing is one of the fastest growing industries in the world. It has changed the way people behave and how they buy and sell goods and services. By spending the time to develop a solid digital marketing strategy for your company, and implementing it, you could become a major success with your e-business or your brick and mortar business in no time, by going where the crowds are.

A lot of internet marketers never achieve success. Some have a great idea but fail to see it through, some don’t have the required dedication, and some fail because they are looking for a quick buck. But there are many top internet marketers who are definitely not the case. So today we’re going to show you how one common man achieved quick and huge success with his projects. Seeing his secret sauce, you too will be inspired to act accordingly.

Bhuvan Bam’s Success Story: BB ki vines

Do you remember watching a YouTube video of a 22-23 year old boy, playing multiple characters in a single video? You must have spent hours watching his videos one after another. We here are talking about the famous you tuber and entertainer Bhuvan Bam and his vines.

The Indian entertainer is the trending topic among the youngsters. He is one of the popular you tubers of India.

There are many other YouTube channels that are solely entertaining everyone from years but what makes BB ki Vines so different from others and why it is viewed, liked and subscribed millions of followers in such a short time span. The ‘BB ki vines’ is popular among the youth of India, Pakistan and Bangladesh, in fact the video, first went viral in Pakistan.

Today, ‘BB ki vines’ has been subscribed by more than 3 million people in just one year and 1.5 million fans on Facebook. Here is the success recipe of BB ki vines.

23 year old Bhuvan Bam comes from New Delhi, he was born on 21st Jan 1994, and He did his schooling from Greenfields School, New Delhi and later on became a student of Shaheed Bhagat Singh College, a constituent of University of Delhi. He is a music composer as well as a singer. Bhuvan started his own YouTube channel called ‘BB ki Vines’ or ‘Bancho’ in 2016. He started his career as a bar singer.

Then how the BB ki vines started, according to quora, it started accidentally when Bhuvan watching experimenting with his nexus front camera.His very first video ‘The Chakhna issue’ got only 10-15 views, but he still continued with the series. He has introduced many characters that are relatable and that is why liked by many of the Indians. Sameer Fuddi, Bancho, Dr. sehgal, babloo, Jaanki and bhuvan, all of these characters have been written and played by Bhuvan. Bhuvan writes the scripts by his own and also do the editing of videos.

The choice of words in script, the kind of language he use and personification of characters is so catchy, we find such people around us. So we can say that he has kept the formula simple and has gone as much ‘Desi’ as he can in all his videos.

Bhuvan said in his first episode of ‘Ask BB’ that there is no secret behind becoming a successful you tuber; you just need to be creative and original.

Bhuvan has dreams to make career in Bollywood but no plans to stop BB ki Vines. Last year he was seen in the television advertisement of ‘Tapzo’ and this year he is busy shooting for TVF web series also he has recently partnered up with AIB (All India Bakchod) which is a leading online entertainment channel.Bhuvan has played main role in ‘Bachelors’ by tvf.

“BB Ki Vines was the one thing that changed my life. I didn’t know what to do in life. However, I was performing music. BB Ki Vines was deep routed to me since school time. I was the entertainer of my class and loved cracking jokes and making people laugh. I didn’t expect that BB Ki Vines was to happen. It was so random” says Bhuvan Bam.

Top Google Certified Digital Marketing Courses

The digital marketing has become the premium need of every business all over the world. The companies are going digital first as the most of their customers are online, looking for the kind of products and services that they are offering. If your digital marketing techniques are not strong enough then you might lose lot of potential customers. Digital marketing has become so significant and crucial part of business world that the big brands like Google have recognized that and offering courses in it.

Google Certified Digital Marketing Course

There are some courses offered by Google to learn the Digital marketing through its sources. Here the Digital marketing courses offered by Google.

AdWords Certification

This is the globally recognized certification offered by Google that presents your knowledge of Adwords tools and the techniques that you use to manage the AdWords campaigns efficiently. AdWords Certified candidates get a personalized certificate from Google Partners that can be added in your CV to show your expertise to the future employers.

All you have to do is to pass 2 of the AdWords certification exams to become an AdWords certified professional and those exams are the AdWords Fundamentals exam and one of the following: Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, or Shopping Advertising. Though it is not mandatory but recommended that all students should appear for the AdWords Certification exams after completing the Digital Marketing Course.

Google Online Marketing Challenge

From the last 8 years, almost 100,000 people from over 100 countries have been a part of Google’s Online Marketing Challenge. It’s an online course which includes the modulesthat covers fundamentals of digital marketing, search engine marketing, search advertising, display advertising, mobile, social, analytics, and video making. It is one of the most useful courses for beginners. Although, it is remarkable that Google offerscandidates a $250 AdWords budget to use over a three-week period, to execute an online advertising campaign for a business or not-for-profit and the best candidates can even win prizes from Google.

If you’re looking for a free online digital marketing course which also challenges your abilities and gives you an opportunity to get associated with one of the largest brands in the world then this is a great choice.

The Digital Garage

Here you can find free tutorials by Google. This includes the topics based on website to online marketing and much more. You can choose the topics that you want to learn or can take the entire online course which offers a certification from Google and IAB Europe.

Thousands of learners have already taken part and learned new skills with The Digital Garage.  You can find tutorials on topics such as:

  • Build your web presence
  • Get discovered with search
  • Be noticed with search ads
  • Get started with analytics
  • Improve your search campaigns



If you are planning to give Google AdWords exams then it is recommended that you use same Google account that you have for your Google+ profile/account.And also, for the preparation of the exam can refer to the study guide given by Google. The study guide for AdWords Certification is available at Google Support Page. If you read it properly and comprehensively and keep every small aspect in mind, you can pass the exam easily.

You can go for the private institutes for the preparation of these exams. Digital marketing course adds value to your knowledge. It doesn’t just increase your digital marketing job opportunities but assures career growth and success.

All the best!


Why you have to be More Active on Social Media

There are over 1.82 billion social network users worldwide and if you are an entrepreneur or a digital marketing professional, you will have to use social media more often because no matter what is the nature of you business, no matter what is the size of your organization, most of your customers are spending their time online to find out about products, services, rates and reviews and doing comparisons before buying anything. Social media marketing has become the essential part of any business that wants to stand out.

Social Media expert Cridor

There are number of perks of social media marketing; you just have to be consistent in your social media activities as the trends change very rapidly that if you don’t know or haven’t shared something about today’s trending topic, you will not stand out in the crowd. What is in trend today might go out of fashion tomorrow. So take your sleeves up to show upyour entirecreativeness.

Social media marketing for business:

Social media optimization will ensure the growth in the business. Social media is so much beneficial in terms of establishing well customer relationship and it is much more that what it was few years back. The increasing number of business owners who have understood the importance of social media, shows its potential to expand business.   Make your social media strategy clear and implement it properly. There are many tools available in the market to have effective and result oriented growth hacking techniques.

Social Media Marketing Training:

If you are still not as good as your competitors in making use of social media and need some help to understand it completely then consider getting training for it. In Social Media Training you will get to learn about how to make most out of the social media. How to use different online tools and make strategies to run successful SMO campaigns? And most importantly you will learn the tactics of successful PPC campaigns. There are number of other things like insights and analysis that you need to know to become an expert in social media marketing.


Implementing right strategies will assuredly help you to cultivate your business. Social media benefits can be enjoyed more if you keep your social media profile well-structured and include high-quality pictures also if the content that you are using is engaging and grammatically correct. Add call to action button and chat bots to your page also ask your website visitors and blog readers to like you on Facebook and to get in touch on other social Medias by providing the specific links since increasing your audience in social media can improve conversion rates on your existing traffic.

Placement Stories: Cridor Shaping a Successful Career in Digital Marketing

We here at Cridor are more focused on placements. Many of our students have been placed in the top companies as a Digital Marketing specialist, SEO Executive and other junior as well as senior level positions. From day one we train our students with job prospective and try to give more real-life knowledge than teaching them bookish concept s. Real life application is more important than theoretical knowledge.

At Cridor, our method to teach any topic is through case studies. If you don’t know what the real problems are and what can be solutions, you won’t be able to work in a corporate. That’s why we make you familiar with these problems and solutions through case studies.

This would help you to crack the interviews easily and it is not just about passing the interview and getting a job! We make you ready to work as professional from day one of your job. Our highly qualified faculty and industry experts are there to take mock interviews before you appear for the real interviews apart from our advanced digital marketing courses. They will also guide you on the areas where you are lacking, so that you can concentrate on the skills that need to be worked on.

digital marketing career

Here are some students who have successfully placed in the top companies:

  • Name: Kunal Thakur Inc

Position: Content Writer

Salary: 3,00,000 Per year

Kunal Thakur joined Cridor in January 2017, He had no technical background and was holding degree. He has been placed in Inc. as a full time Content Writer.

  • Name: Neeraj Kumar

Employer: Inc

Position: Digital marketing Specialist

Salary: 4,50,000 Per year

Neeraj kumar is a recent post graduate, holding a MBA degree in marketing. He joined Cridor in December 2016. And within 5 to 6 months, He got this big opportunity to work with the biggest e-commerce Company where he can use his MBA knowledge too.

  • Name: Poonam Gupta

Employer:Tata Consultancy Services

Position: Digital marketing Executive

Salary: 2,50,000 Per year

PoonamGupta who has done her graduation in 2014, joined Cridor in February 2017.  It was difficult for her to find a good job after 3 years gap. But with some little extra efforts and by attending the mock interview sessions, she has been placed in Tata consultancy services as digital marketing executive. 

  • Name: Abhay Sharma

Employer:Make my trip

Position: Social Media executive

Salary: 2,80,000 Per year

Abhay Sharma, who has recently done with his graduation in arts, joined Cridot in January 2017. He is now working with Make my trip as a Social media executive with a package of rs. 2,80,000 per year.

digital marketing placement

Digital Marketing is a vast area, where you can find different types of profiles. There are various opportunities for every profile and Cridor helps you to identify the right profile from the various different kinds of digital marketing profiles including:

  • Digital Marketing Manager
  • Content Marketing Manager
  • Content Writers
  • Inbound Marketing Manager
  • Social Media Marketing Experts/Specialists
  • Search Engine Marketers
  • SEO Executives
  • Conversion Rate Optimizer
  • Copy Writers

 Salaries differ from profile to profile but we can say for the fresher, the salary range is from 1,80,000 to 6,50,000 per year.

Top 10 Digital Marketing Training Institutes in Delhi, NCR

Trained and certified digital marketers are certainly in demand. The opportunities are not limited in India but it’s buzzing around the world. In Delhi/NCR you will find many digital marketing training institutes. Digital marketing course fees are ranging from 25,000- 50,000 with duration of 2.5 to 3 months, depending upon the institute. We have shortlisted 10 best institutes based upon certain parameters such as Affiliation or brand value, Course Fee, Faculty, live projects based training, course materials and recently trained professionals.

Digital Marketing Training Institutes

 1. Cridor

This is one of the topmost institute that offers digital marketing training. They are running regular as well as weekend batches and also online digital marketing training courses. Cridor is accredited with ICDL. ICDL is the world’s leading computer skills certification and till date more than 14 million people have engaged with the ICDL programme, in over 150 countries, through their network of over 24,000 ICDL Accredited Test Centres (ATCs). Cridor offers digital marketing training to fresher as well as professionals and provides placement assistance. You can go for CRIDOR for high career growth.

Fees: 30,000/-

Duration: 3 months

2. Delhi School of Digital Marketing

It is a digital marketing training institute that gives complete live classroom training for industry executives and entrepreneurs as well as Corporate Training and Campus Learning.They have trained 12000+ professionals till now.

Fees: 57000/-

Duration: 10-20 weeks

3. HiAim

HiAim offers 9 different certifications in digital marketing. Digital Marketing Program of 180 hours that includes 50 hours in classroom, 50 hours self-experiments, 40 hours for live projects and assignments. They provide weekday as well as weekend batches.

Fees: 57000/-

Duration: 10-20 weeks

4. TechStack

It has trained 2500+ professionals in Delhi/NCR. Techstack offers 12 different certifications in digital marketingtraining. They have designed 25 modules for different requirements.

Fees: Depends on module

5. Learning Catalyst

Learning catalyst is engaged in providing digital marketing training and online web marketing courses as well as classroom training.  They have industry experts as our faculty for our Digital Marketing Course in Delhi.

Fees: 27500/-

Duration: 3 months

6. Robo Digital Marketing

Robo digital marketing provides highly customized batches to the students, entrepreneurs and professionals. Robo Digital Marketing is an Authorized training partner of EC-Council that has trained 200,000 professionals.

Fees: 30,000/-

Duration: 5-14 weeks

7. Edu Pristine

Edu Pristine have designed 12 days classroom training and online courses for the professional and fresher. They have leading industry experts to guide you on various career related topics.

Fees: 29,500/-

Duration: 12- 15 days

8. ProLearn

Prolearn offers digital marketing training courses of all levels starting from basic to advance.  They also organize webinars by Digital Marketing experts to help you grasp concepts better.

Fees: Depends on level

Duration: Depends on level

Duration: 3 months


NIIT offers Professional Diploma in Digital Marketing. NIIT Limited, a global leader in Skills and Talent Development. They have trained thousands of candidates who are successfully working in corporate.

10. Webcom

You can attend their demo lecture. They have structured 17 modules in which you get hands on experience too. It has been awarded by Right Choice in 2016.


The fees range for digital marketing training is from Rs 25,000 to Rs. 50,000 depending upon the institute and the modules that you choose. Candidates can choose the institute which course structure and location are suitable for their requirement and go for it accordingly.

Disclaimer: Course fees are subject to change without notice at any time and are based in part on the availability of information as obtained from related institutions and we are not responsible for any discrepancy. Check with related institutes to know more!   


Top 20 Digital Marketing Facts You Should Know

Digital marketing has transformed the marketing world drastically in the past few years. It has become the key part of any business. Digital presence is must to run a business.

Digital marketing

Here are some Digital marketing facts.

  • Popularity of Digital marketing training is increasing every day, as the digital marketing career grows with the certification. Source- Content Marketing Institute.
  • Visual content get 94% more page views.  Source –
  • 84% of B2B marketers prefer multiple social media platforms Source -
  • $135 billion was spent on new digital marketing collateral (content) in 2014. Source –
  • Mobile marketing is the key component in digital marketing, 60% social media traffic comes from mobiles. Source-
  • Over a third of email subscribers read their newsletters only on their smart phones. Source-
  • For every $92 spent on acquiring leads, only $1 was spent on converting them. Source- Econsultancy
  • 72%of digital marketing professionals say thequality ofthe content was the most effective SEO tactic  source- Ascend2
  • 93%of companies consider social media content as their primary content marketing tactic. Source- Content Marketing Institute.
  • Infographics are liked and shared on social media 3Xmore than any other type of content (Mass Planner, 2015).
  • Email with social sharing tabs or call to action- buttons increase click through rates by 158%. Source –
  • Videos can make your visitors stay on your website up to 2 minutes longer on average. Source –
  • Almost 40% of US organizations use blogs for marketing purposes. Source –
  • 65% of your audience learns from visual content. Source –
  • On average, brands only respond to only one out of eight social messages in 72 hours or fewer. Source-Sprout Social
  • 85% of the most successful digital marketing experts post content consistently (CMI).
  • 87% of the most successful say they are capable of quickly adjusting their content marketing strategy. Source- CMI
  • Social media marketing budgets will double in the coming 5 years.Source –
  • Companies that share blogs more than about 15 times per month, get 5 times more traffic. Source –
  • 2% is the average Click throughRate for email marketing across industries (IBM).

To become a successful digital marketer, you can consider attending digital marketing programs and getting certification it. Looking at these statistics, we can say the digital marketing industry is growing rapidly.

How to Build a Successful Career in Digital Marketing

The world is becoming automated so the businesses are going digital. Digital appearance is becoming a pivotal issue.  This changing business nature has brought in many digital marketing job opportunities.

If you are an active digital media user and you want to make career in digital marketing, this is the right time to take next step towards it

There are millions of digital marketing job opportunities are available in India as well as outside India. Today 90% of marketing profiles require digital marketing skills. So if you want to grow in your career as a marketer, unleash your digital marketing skills.

Digital marketing

Tips to build successful digital marketing career

Though there are many digital marketing job availabilities, you need to prove yourself as the best suitable candidate. To achieve success as a digital marketer you need to work on some of your skills.

  • Hunger for knowledge: You have to be eager to learn new things. The digital world constantly evolves, you should be aware of all the latest things. As a digital marketer, you need to be very flexible in terms of knowledge, as the structure of your strategies will change according to the industry.
  • Stay Updated: Always keep an eye on all the trends and hot topics. Be active on social media. Use major information exchange channels such as Google, Facebook, and Twitter to get the latest news. If it is not on these platforms, it is might not be trending!
  • Understand the concept: To increase your digital marketing job opportunities go beyond social media and blogging. Learn the concepts that are more in demand such as PPC, SEM, and SEO etc.
  • Create your brand: Through quality content and activeness on social media, you can get a good position among the bloggers. If you want to show the recruiter that you can build their company’s brand more popular then you need to show that you can firstly build your own personal brand.
  • Get the certificate: Be a certified digital marketer to shine out in the crowd. There are thousands of companies with digital marketing job opportunities that give preference to the certified candidates.

The number ‘digital marketing job opportunities’is increasing every day.  Digital marketing salary scale is one of the key factors that attract people to become a digital marketer. Pay-scale starts from 1000-15000 RS. /m for beginners and it increases with the experience and position.