How To Get a High Paying Digital Marketing Job

Digital Marketing is a growing industry as now the businesses are going digital first. Along with the traditional marketing MBA graduates there is a huge demand of Digital marketers, all over the world. You don’t have to have post graduate degree to get a digital marketing job but it would surely add value if you have one.

digital marketing Job

As a fresher, initially you will get lot of opportunities in this field but to go ahead in your career and have stable financial life you need a job that pays you well, here are some:

Tips on how to get High paying digital marketing job

  • Unless you know the whole and soul of digital marketing, you are not going to find good opportunities. So, initially start with getting the concepts clear and then go in the depth of each topic. Keep yourself updated with all the trends coming in.
  • If you don’t know anything about online marketing and its techniques, then take course from a digital marketing institute where you will get to learn about different areas of digital marketing. Perform all the tasks by yourself. The more practical knowledge you get the better it is for your career.
  • Get handy with Adwards PPC campaigns. Do as much experiments as you can. Start from the small assignments and try to achieve expertise in it. As the PPC campaigns cannot be completely taught unless you don’t do it by yourself several times you cannot know it entirely.
  • Give reasons to the employers to believe in your statement that you are a digital marketing expert. You can do that by blogging, by writing interesting and engaging stuff on web. Only you can brand yourself in front of potential employers.
  • Think about what you can give to the company instead of thinking about what you will get out of the job. If you think about the company’s progress first and explain them what strategies you have to make their digital presence productive, then they will be happy to pay you more.
  • Get started learning digital marketing right away. Open a website of your own, and learn all the digital marketing modules by yourself. Read about SEO, content, social media, email, and so on.

In summary:

I hope that you have got the idea of what to do to get a well-paid job in digital marketing. To get a good digital marketing job, you need to be professed as a digital marketing expert first and should build industry connections as most of the times, good jobs are first given from referral networks, and only if the HR department cannot find talent then they go for the job portals.

How Digital Media & Marketing Can Change Your Life?

Social media and digital technology have influenced how we spend our time and forced marketers to evolve how they reach consumers. Fast forward to Year 2000, and digital media has become not only a key part of the modern lifestyle, but a useful marketing channel for businesses of all sizes. This tells that everything has officially and permanently changed. There is a generation of kids coming up who can’t even conceive of a world without smart phones and social networking. It has officially embedded itself in our culture.

Digital Marketing is one of the fastest growing industries in the world. It has changed the way people behave and how they buy and sell goods and services. By spending the time to develop a solid digital marketing strategy for your company, and implementing it, you could become a major success with your e-business or your brick and mortar business in no time, by going where the crowds are.

A lot of internet marketers never achieve success. Some have a great idea but fail to see it through, some don’t have the required dedication, and some fail because they are looking for a quick buck. But there are many top internet marketers who are definitely not the case. So today we’re going to show you how one common man achieved quick and huge success with his projects. Seeing his secret sauce, you too will be inspired to act accordingly.

Bhuvan Bam’s Success Story: BB ki vines

Do you remember watching a YouTube video of a 22-23 year old boy, playing multiple characters in a single video? You must have spent hours watching his videos one after another. We here are talking about the famous you tuber and entertainer Bhuvan Bam and his vines.

The Indian entertainer is the trending topic among the youngsters. He is one of the popular you tubers of India.

There are many other YouTube channels that are solely entertaining everyone from years but what makes BB ki Vines so different from others and why it is viewed, liked and subscribed millions of followers in such a short time span. The ‘BB ki vines’ is popular among the youth of India, Pakistan and Bangladesh, in fact the video, first went viral in Pakistan.

Today, ‘BB ki vines’ has been subscribed by more than 3 million people in just one year and 1.5 million fans on Facebook. Here is the success recipe of BB ki vines.

23 year old Bhuvan Bam comes from New Delhi, he was born on 21st Jan 1994, and He did his schooling from Greenfields School, New Delhi and later on became a student of Shaheed Bhagat Singh College, a constituent of University of Delhi. He is a music composer as well as a singer. Bhuvan started his own YouTube channel called ‘BB ki Vines’ or ‘Bancho’ in 2016. He started his career as a bar singer.

Then how the BB ki vines started, according to quora, it started accidentally when Bhuvan watching experimenting with his nexus front camera.His very first video ‘The Chakhna issue’ got only 10-15 views, but he still continued with the series. He has introduced many characters that are relatable and that is why liked by many of the Indians. Sameer Fuddi, Bancho, Dr. sehgal, babloo, Jaanki and bhuvan, all of these characters have been written and played by Bhuvan. Bhuvan writes the scripts by his own and also do the editing of videos.

The choice of words in script, the kind of language he use and personification of characters is so catchy, we find such people around us. So we can say that he has kept the formula simple and has gone as much ‘Desi’ as he can in all his videos.

Bhuvan said in his first episode of ‘Ask BB’ that there is no secret behind becoming a successful you tuber; you just need to be creative and original.

Bhuvan has dreams to make career in Bollywood but no plans to stop BB ki Vines. Last year he was seen in the television advertisement of ‘Tapzo’ and this year he is busy shooting for TVF web series also he has recently partnered up with AIB (All India Bakchod) which is a leading online entertainment channel.Bhuvan has played main role in ‘Bachelors’ by tvf.

“BB Ki Vines was the one thing that changed my life. I didn’t know what to do in life. However, I was performing music. BB Ki Vines was deep routed to me since school time. I was the entertainer of my class and loved cracking jokes and making people laugh. I didn’t expect that BB Ki Vines was to happen. It was so random” says Bhuvan Bam.

Top 20 Digital Marketing Interview Questions and Answers

Tensed about the Digital Marketing Interview even after all the preparation? You need to know what kind of question will be asked to you and how beautifully you can answer them to crack the interview successfully.  Here Top 20 DM questions and answers, you should not ignore.

Digital Marketing Interview QA

1. Explain digital marketing in your words:

Ans.:Digital Marketing is about spreading brand awareness using the online platforms and numerous tactics such as SEO, SMO, SEM, Email Marketing, Content writing etc.

2. Why did you choose Digital marketing?

Ans.: It’s a growing industry. And there are lots of opportunities in it also you get a chance to  learn many different skills and to expand your knowledge

3. What are the major categories of digital marketing?

Ans.:Digital Marketing is mainly divided into two types:

Inbound Marketing and Outbound Marketing. Inbound includes SMO, SMM, webinars and newsletters which are used to increase website clicks and traffic. Outbound marketing includes placing ads, cold-calls, and e-mails or reach out potential customers via online platforms.

4. What is SEO?

Ans.: SEO stands for search engine optimization. It is a methodology of techniques used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP)

5. What is SMO?

Ans.:This aspect of optimization deals with increasing your company’s online presence and online reputation through social digital platforms.

6. What is SEM?

Ans.:It containsaspects such as search engine optimization, paid listings and other search-engine related services and functions that will increase exposure and traffic to your Web site

7. What is Keyword and keyword density?

Ans.:“Keyword” is the word that a user’s enters into a search engine to find specific information.Keyword density tells you how often a search term appears in a text in relation to the total number of words it contains.

8. Explain what is PPC?

Ans.:PPC refers to the pay-per-click, a model of internet marketing in which marketers pay a fee each time one of their ads is clicked. It’s a technique of buying visits to your site, instead of attempting to “earn” those visits organically.

9. What is Google AdWords Remarketing?

Ans.:Google AdWords remarketing is a targeted marketing tactic which helps marketers to reach individuals who have visited their website earlier but didn’t make a purchase.

10. List out some of the best online marketing tools?

Ans.:

  • MailChimp
  • Hubspot
  • Hootsuite
  • Google analytics.

11.What is crawler?

Ans.:A crawler is a program that visits Web sites and reads their pages and other information in order to create entries for a search engine index.

12.What are different Google Algorithms?

Ans.:

  • Google Panda (Focusing on Content Quality)
  • Google Penguin (Focused on Links)
  • Google Hummingbird

13.Which tool can be used to diagnose the errors in the page?

Ans.: Web master tools.

14.What is off-page SEO?

Ans.: Off-Page SEO refers to all the things that you can do directly OFF your website to help you rank higher, such as social networking, article submission, forum & blog marketing, etc.

15.What is Page Rank, DA & PA?

Ans.:Earlier Google use to provide pagerank (from 0 to 10) for pages but now they have stopped to updating the processPageRank depends upon the quality of the web pages. Pages that are well structured, has relevant content  receive a higher PageRank and are more likely to appear at the top of the search. There are many other factors that measure the quality of the web pages. These days instead of PageRank, the Domain Authority & Page Authority are used to major the page quality. These are quality factors scaled up to 100 points.

16.What is link building?

Ans.:Link building is the technique of acquiring hyperlinks from other websites to your own in order to increase traffic on your page. These linksare used by users to navigate between pages on the internet.

17.What do you mean by link juice?

Ans.:Link Juice is the amount of positive ranking factor that a link passes from one page to the next.

18.What do you mean by backlink?

Ans.:The incoming links to your website or webpage are referred as Backlink. It is also called as an inbound link.

19.What is Cross linking and what are the function of Cross linking?

Ans.:Cross linking is a process of exchanging links. In other words I link to you and you link to me.

20.What do you mean by Cloaking?

Ans.:Cloaking is a deceptive way of optimizing your website for search. In this method, a different content will be shown to the search engine crawler than what is presented to the end users.

How to Become a Digital Media Marketing Expert

Are you thinking of taking your career ahead with digital marketing and want to deep dive in this field? The biggest question in front of you is how to become a digital media marketing expert? It is not easy to achieve expertise in digital media marketing, although it is interesting but if you have creative mind and if you can think out of the box then with some efforts you can become the expert.

Digital Marketing Training by Cridor

Here are some tips that you should not ignore if you want become a Digital Media Expert:

1. Follow these blogs:

Digital marketing trends are always varying. You should keep a track of all the newest trends related to it to stay ahead and updated. You can take some time out to learn new things by reading the informative blogs. Here is the list of blogs that you can follow:

  • The Moz Blog
  • Buffer
  • PR Daily news
  • The Search Engine Journal
  • Social media Examiner

They are many other blogs by professionals that you can find out the internet and read to get thelatest information and to stand out in the market.

2. Digital Marketing Training

If you want to get some hands of experience in the beginning of your digital marketing career then you should consider getting digital marketing training. The certified and trained candidates will easily find the live projects to work on. This will add on to your experience. Choose the right Digital marketing training institute where you will get maximum information and practical knowledge as well.

3. Stay Updated:

Stay connected with the latest knowledge, trends, and the algorithms coming out consistently. Read as many things about different trends of digital marketing as you can. You can try on some basic things on your own. If you want to become a digital media marketing expert then your study will never end. You should have updated information at each level.

4. Start using Social Media:

We all are using social media but start using it more often and look at it in the study prospective. Social Media is the basis of any successful digital marketing campaign. You have to become very handy in it. There are lots of social media platforms coming out. Try to learn about maximum platforms and do experiments using your own account.

Conclusion:

Apart from this, you can start writing your own blog to improve your content writing skills. You can also learn the basics of information technology which will help you to do your work professionally. Keep in mind that digital marketing is a moving industry, and if you don’t consistently read about and experiment new things you will not shine out in the crowd.

The Success Story of Sorav Jain

The Success Story of Sorav Jain: There are number of digital marketers in the world. While following the same basic formats of digital marketing, you need to give some extra special inputs from yourself to become a successful digital marketer. Something original, something exclusive, always gets highlighted and opens path for more engagement.

Success Story of Sorav Jain

You have to be creative and consistent in your work. Your knowledge should be up-to date. You your efforts should be result oriented. One such example setter digital marketer is Sorav Jain. He has started working as a digital marketer when he was 17 years old. In one of his own blogs he has said that “I realized that microscopes and lab rats are not my thing. I didn’t want to discover what people had already discovered in their labs. I am more of a creative person and I started working as a part-time content writer in a digital marketing agency way back in 2005.”

At the initial stages, he worked as a SEO Executive and Freelance Content Writer. He holds a master’s degree in International Marketing Management from Leed University Business School (U.K.). He has been the bright student always. Sorav was awarded for ‘Best Market Research Presentation’ from Leed University.

Later on he started his own digital marketing firm echoVME, back in 2010. This firm has been awarded as ‘The Best Social Media Agency of 2013’ by CMO Asia and under the banner of echoVME he has worked with many prestigious organizations such as Bosch India, Infinitheism, Cashkaro.com, ChuChu TV Nursery Rhymes, Urban Tree Infrastructures, Ramco Systems, Amrutanjan, Oliva Clinic, Apollo White Dental Care, Lokaa Developer, Vijay Shanthi Builders, South Indian Shelters, Origin Learning and many more.

This young and dynamic entrepreneur with sterling ideas has been listed in the top 25 digital marketers in India by Global Youth Marketing Forum. He likes to share his knowledge and so he started delivering lectures and from last 7 years he is providing lectures to the professionals at some reputed institutes like NASSCOM, IIM – Kozhikode, LIBA, Confederation of Indian Industry etc. and he has trained 3500+ professionals in social media and have trained the teams of Times Internet, MSL India, Murugappa Group, Genpact, Communicate India, DDB Mudra, TE Connectivity, TiE Chennai, CII, Nasscom, Vikatan Group and more.

Sorav has worked for many popular brands as a digital marketing consultant. These brands include Sikkim Manipal University, Jeff & Kane (Australia), 2020Media, Amigo etc.Digital Marketing

Sorav has always given unique ideas for social media campaigns. Originality is the key for success in this field. He has worked in different verticals and has focused on creative, organic and paid success off brands. After so much work done in digital marketing, Sorav has come up with book “Social Media for Business” and further Sorav aims to teach digital marketing for free through video lesson and regular updates.

Sorav is a young Indian entrepreneur with a passion to grow digital marketing awareness in India. He has organized India Search and Social Summit in 2010 and International Social Media Marketing Summit in 2012. He has become very popular and gets recognition wherever he goes. With the in-built socializing skills and ability to be consistent and innovative in work has made him what he is today!

So if you are an active digital media user and you want to make career in digital marketing for yourself, this is the right time to take next step towards building a rewarding career in digital marketing industry. Join Cridor, one of the best digital marketing training institute in Delhi , awarded as one of the Top 10 IT and educational Training Providers by International Council of Studies for Second Consecutive Year in the field of Digital Marketing and IT training.

Top 10 Digital Marketing Interview Questions and Answers

Digital marketing jobs has an ever widening scope in today’s business market where you must creatively move forward with the needs of fast changing customers. Digital marketing jobs has gained significance in a very short span of time as it is fast, cheap and effective mode of marketing. Digital marketing jobs are on the spur as it lets you discover other forms of marketing techniques besides the traditional modes of marketing like print, radio and television. Before you go for a digital marketing job, you must stay aware of all the possible digital marketing interview questions that might be put up before you, whether you are applying for a digital marketing freshers job or digital marketing executive. For a digital marketing interview question and answer interview session, you must prepare all the possible knowledge based, commonly asked and personalised digital marketing questions and answers. Here is a list of digital marketing questions for freshers to crack that digital marketing job.

digital marketing interview questions

1) Explain what is digital marketing?

This is one of the most common questions for every digital marketing job. You may explain Digital marketing as a brand marketing tactic through internet. It includes various techniques like SEO, SEM and link building.

2) How can you categorize the digital marketing?

The digital marketing/communication is categorized into two segments

  • Inbound Marketing: This technique takes the help of social media, digital content in e-books, webinars or e-newsletter to increase the number of clicks on links and learn more about a company and its services.
  • Outbound Marketing: This segment includes placing ads, cold-calls, e-mails or reach out potential customers through digital mediums

3) Explain what is SEO?

Search Engine Optimization widely known as SEO is the process of improving the structure, content and organization of your site, so that the Search engines can index them correctly. It also involves doing promotional activities to boost your search engine rank.

4) Explain what is a keyword in digital marketing? How important is it from the point of SEO?

“Keyword” in digital marketing is the word that a user’s or person enters into a search engine to find specific information.

From SEO point of view, for better page ranking keywords are very crucial. How and where you have used the keywords will reflect your site ranking.

5) Mention what are the key areas where you can use keywords to optimize the site ranking?

For better page ranking, you must use the keywords in following areas

  • Keyword in Website URL
  • Keyword in Website Title
  • Keyword in Meta tag
  • Keyword in Web page content
  • Keyword density in body text
  • Keywords in Headlines

6) Explain what is Google Adwords?

Google Adwords is the single most popular PPC advertising system in the world.   It works on Pay per click model.

The AdWords platform enables the business to create ads that appear on Google search engine and their other properties.

Models of Adwords-

  1. Search ads
  2. Display ads
  3. Video ads
  4. App Ads

7) What is difference between Direct Marketing and Branding?

In Direct marketing campaign company focus on the Direct channel which connect to their targeted Group of customer. Which includes search ads, display ads & ads with proper re-marketing.

Branding company needs to focus on reach  with the maximum no of people to create the awareness of its product.

8)How do you use social media as a tool for customer service?

Social media is great tool for customer service since you can converse with customer directly.

Use analytics for their respond & find influencer for interaction.

9) How do you measure the social media ROI?

We have the feature of social media such as “Like,Share, Comment” & along with their own page & account insights which provides the changes in behavior of consumer while running a campaign.

10)Where do you see yourself in Digital Marketing Field down the line 5yrs?

I want to be in the top management of the company where my digital marketing strategy would contribute to company’s success .

So looking for a rewarding career in digital marketing, Join Cridor digital marketing training institute in Delhi , awarded as one of the Top 10 IT and educational training providers by International Council of Studies for second consecutive year in the field of digital marketing and IT training.

Top 5 Digital Marketing Job Opportunities in 2017

After a major surge in the growth of digitization since the beginning of the 21st century, a significant need of using other digital means of marketing was felt besides the traditional form of marketing that included print, radio and television. The very reason for this change was the simple yet effective techniques that were applied in case of digital marketing. Though digital marketing has come a long way since 2000 when digitization began in India, digital marketing career is still a blooming one. The scope of job opportunities in digital marketing are ever expanding. Here is a list of digital marketing job opportunities to get good digital marketing salary.

Here are the Top 5 Digital Marketing Jobs for 2017

digital Marketing Jobs

1. Digital Marketing Manager

Leading, reporting and enhancing the efficiency of the digital marketing plans are the key roles that are to be performed by a Digital Marketing Manager. This job profiles provides to with a handsome salary of around 15 to 20 lacs per annum which might be as high as 40 lacs per annum based on your experience. A candidate with digital market training and experience of more than five years has an edge over the other candidates.

2. Content Marketing Manager

It involves creation of valuable contents and systematically applying it in order to attract and retain potential customers. A digital marketing job opportunity in content marketing includes selling pages, blogging, copy writing, email communications, PR etc. one can easily earn an income of 10 to 15 lacs after 3 to 5 years of experience.

3. Inbound Marketing Manager

The role of a content marketing manager and that of an inbound marketing manager often coincides with each other. In case of an inbound marketing manager the key is to funnel down the content and direct it straight towards the target customers. Such digital marketing job opportunities can pay upto 4 to 6 lacs per annum.

4. Social Media Marketing Experts/Specialists

This form of digital marketing job opportunity requires either a person involved in content marketing to segregate and use the required content on social media or a digital marketing expert for the purpose of paid advertisements on social media.

5. Search Engine Optimizer (SEO Executive)

The job of a search engine optimizer (SEO Executive) is to make use of marketing techniques through keyword researches. One’s a proper keyword research is made,it is added to the content in such a way, so as to make it easily accessible to the customers searching for such products or services. A digital marketing job opportunity as a search engine optimizer provides you with a decent salary of 4,68,000.

Besides the above mentioned job opportunities in digital marketing industry there are ample of digital marketing job opportunities in the field of digital marketing. A certificate course in digital marketing from any top institute can help a candidate to secure a good job opportunity in the marketing industry. Also digital marketing involves do many facets of marketing that there is still a huge scope of growth in the digital marketing industry. So are you looking to Build a Rewarding Career in Digital Marketing Industry ?  Join Cridor, one of the best digital marketing training institute in Delhi , awarded as one of the Top 10 IT and educational Training Providers by International Council of Studies for Second Consecutive Year… mainly in the field of Digital Marketing and IT training.