Top 5 Digital Marketing Job Opportunities

Digital Marketing is a fresh field to jump in, a skill based profession no one has taken seriously yet. It’s been only 5-7 years now, jobs in Digital Marketing are gradually rising. Till the end of 2010, Indian businesses were using traditional and local marketing strategies to market their products and services. But now it’s 2017 and according to Times group, India will have around 2 lacs of job opportunities in Digital Marketing sector at the end of this year.

Those who adopted Digital Marketing in India at its beginning, they are on the top of the hill and earning as much as any director would earn in an MNC. Yes, that’s a fact, now is the time to adopt Digital Marketing as a full time career and get a sound life.

Digital Marketing doesn’t need any special talents but a simple skillset that can include: Data Analysis, Command over English and Social Media as well as Email, Basic knowledge of search engines and how they work etc.

As per the studies, the starting salary for digital marketing professionals at various levels will see the range of:

Job Title Experience in Years Salary (INR in Lacs Yearly)
Executive 0-1 1.5-3.0
Specialist 1-3 2.0-4.0
Team Lead 2-4 2.5-5.50
Strategist/Analyst 3.5-5 5.0-9.0
Digital Marketing Head 5-10 10.0-40.0

Though Digital Marketing doesn’t need any specific skill set but if you have some skills like command over language and proper sense of communication you will need some training in Digital Marketing which can be availed in many Digital Marketing Institutes across India. Delhi and Bangalore are two of the most important cities in India and they are capitals of Digital Marketing is Digital India. There are many sound Digital Marketing Courses in Delhi as well as Bangalore, shaping the future of aspiring digital marketers.

Here are the top 5 Digital Marketing job opportunities to grab right now.

1. Digital Marketing Manager.

A Digital Marketing Manager is responsible to look out for each and everything right from employees, system to customers in Digital flow.

Roles:

  • Creating strategies to increase online traffic to the organization’s website
    • Tracking the conversions and improving the percentages and numbers
    • Taking care of everything from SEO, SEM to Social Media Marketing
    • Creating Social Media Marketing strategies to create a brand name in Social Media and raise awareness
    • Improving the user experience on the company’s website(Includes design, content and usability)
    • Collecting and Evaluating customer feedback data
    • Evaluating competitor’s Digital Marketing strategies and creating plans to overtake them

Although, there is no fix list of responsibilities that a Digital marketing manager can work on, these are just the basic roles.

digital marketing jobs opportunities

2. Search Engine Optimizer.

The Search Engine Optimizer deals with Search Engine related queries and processes such as, content strategy, link building, and keyword strategy to increase rankings on all major Search Engines. SEO optimizer is also responsible for SEM activities to give a good amount of ROI to his clients.

Roles:

  • Conduct tests, collect and examine data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Search and analyze copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing people to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

top digital marketing jobs opportunities

3. Social Media Marketing Expert.

Social Media Marketing expert administers the clients’ social media marketing and advertising.

Social Media Manager’s success lies in community leadership and participation in both online and offline modes. An essential quality is to communicate the clients’ brand in a positive and authentic way what will attract today’s modern, hyper-connected buyers.

Roles

  • Client education
  • Brand monitoring
  • Legal issues awareness regarding social media
  • Content Marketing
  • Basic knowledge of accounting and payments.

4. Content Marketing Manager.

Content Marketing Manager is responsible for almost all types of content that is to be published in Digital Marketing firm. It includes textual, audio-visual as well as graphical data that is collected from respective experts. Content Manager is responsible for choosing right form of content for right time and initially from creating brand awareness to improve quality of brands.

Roles:

  • Content manager is liable for all content selling initiatives to drive traffic, engagement, leads that deliver sales and client retention.
  • Collaborates to deliver an efficient content selling strategy and editorial attempt to meet the business objectives at all-time low potential price
  • This role needs a whole publisher mindset: the produce the content our audience is longing for then to optimize the trail to conversion
  • Editorial necessities embody basic SEO understanding, content categorization and structure, content development, distribution and activity. Development of editorial governance thus content is in keeping with our whole voice, vogue and tone.
  • Editorial calendar and organization workflows should be developed and managed

5. Copywriter

Copywriting is a field where a writer gets an idea from client and develop fresh new data in his/her own words that is SEO friendly with full of creative language and tone. Copywriter has knowledge of English at most. He/she needs to have command over language than any other common human being. He/she gets a proper idea of brand and further they required to create catchy as well as smooth and bearable content for common audience.

Roles:

  • Understanding core message from client, and targeting their core customers and audience accordingly.
  • Brainstorming visual and copy ideas with other members of the creative team
  • Writing and presenting many options to clients
  • Modifying copy until the client is satisfied
  • Overseeing the production phase.

So want to learn the best of digital marketing techniques and looking for a rewarding career in digital marketing, Join Cridor – digital marketing training institute in Delhi, awarded as one of the Top 10 IT and educational training providers by International Council of Studies for second consecutive year in the field of digital marketing and IT training..

Top 20 Digital Marketing Interview Questions and Answers

Tensed about the Digital Marketing Interview even after all the preparation? You need to know what kind of question will be asked to you and how beautifully you can answer them to crack the interview successfully.  Here Top 20 DM questions and answers, you should not ignore.

Digital Marketing Interview QA

1. Explain digital marketing in your words:

Ans.:Digital Marketing is about spreading brand awareness using the online platforms and numerous tactics such as SEO, SMO, SEM, Email Marketing, Content writing etc.

2. Why did you choose Digital marketing?

Ans.: It’s a growing industry. And there are lots of opportunities in it also you get a chance to  learn many different skills and to expand your knowledge

3. What are the major categories of digital marketing?

Ans.:Digital Marketing is mainly divided into two types:

Inbound Marketing and Outbound Marketing. Inbound includes SMO, SMM, webinars and newsletters which are used to increase website clicks and traffic. Outbound marketing includes placing ads, cold-calls, and e-mails or reach out potential customers via online platforms.

4. What is SEO?

Ans.: SEO stands for search engine optimization. It is a methodology of techniques used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP)

5. What is SMO?

Ans.:This aspect of optimization deals with increasing your company’s online presence and online reputation through social digital platforms.

6. What is SEM?

Ans.:It containsaspects such as search engine optimization, paid listings and other search-engine related services and functions that will increase exposure and traffic to your Web site

7. What is Keyword and keyword density?

Ans.:“Keyword” is the word that a user’s enters into a search engine to find specific information.Keyword density tells you how often a search term appears in a text in relation to the total number of words it contains.

8. Explain what is PPC?

Ans.:PPC refers to the pay-per-click, a model of internet marketing in which marketers pay a fee each time one of their ads is clicked. It’s a technique of buying visits to your site, instead of attempting to “earn” those visits organically.

9. What is Google AdWords Remarketing?

Ans.:Google AdWords remarketing is a targeted marketing tactic which helps marketers to reach individuals who have visited their website earlier but didn’t make a purchase.

10. List out some of the best online marketing tools?

Ans.:

  • MailChimp
  • Hubspot
  • Hootsuite
  • Google analytics.

11.What is crawler?

Ans.:A crawler is a program that visits Web sites and reads their pages and other information in order to create entries for a search engine index.

12.What are different Google Algorithms?

Ans.:

  • Google Panda (Focusing on Content Quality)
  • Google Penguin (Focused on Links)
  • Google Hummingbird

13.Which tool can be used to diagnose the errors in the page?

Ans.: Web master tools.

14.What is off-page SEO?

Ans.: Off-Page SEO refers to all the things that you can do directly OFF your website to help you rank higher, such as social networking, article submission, forum & blog marketing, etc.

15.What is Page Rank, DA & PA?

Ans.:Earlier Google use to provide pagerank (from 0 to 10) for pages but now they have stopped to updating the processPageRank depends upon the quality of the web pages. Pages that are well structured, has relevant content  receive a higher PageRank and are more likely to appear at the top of the search. There are many other factors that measure the quality of the web pages. These days instead of PageRank, the Domain Authority & Page Authority are used to major the page quality. These are quality factors scaled up to 100 points.

16.What is link building?

Ans.:Link building is the technique of acquiring hyperlinks from other websites to your own in order to increase traffic on your page. These linksare used by users to navigate between pages on the internet.

17.What do you mean by link juice?

Ans.:Link Juice is the amount of positive ranking factor that a link passes from one page to the next.

18.What do you mean by backlink?

Ans.:The incoming links to your website or webpage are referred as Backlink. It is also called as an inbound link.

19.What is Cross linking and what are the function of Cross linking?

Ans.:Cross linking is a process of exchanging links. In other words I link to you and you link to me.

20.What do you mean by Cloaking?

Ans.:Cloaking is a deceptive way of optimizing your website for search. In this method, a different content will be shown to the search engine crawler than what is presented to the end users.

Top 10 Digital Marketing Interview Questions and Answers

Digital marketing jobs has an ever widening scope in today’s business market where you must creatively move forward with the needs of fast changing customers. Digital marketing jobs has gained significance in a very short span of time as it is fast, cheap and effective mode of marketing. Digital marketing jobs are on the spur as it lets you discover other forms of marketing techniques besides the traditional modes of marketing like print, radio and television. Before you go for a digital marketing job, you must stay aware of all the possible digital marketing interview questions that might be put up before you, whether you are applying for a digital marketing freshers job or digital marketing executive. For a digital marketing interview question and answer interview session, you must prepare all the possible knowledge based, commonly asked and personalised digital marketing questions and answers. Here is a list of digital marketing questions for freshers to crack that digital marketing job.

digital marketing interview questions

1) Explain what is digital marketing?

This is one of the most common questions for every digital marketing job. You may explain Digital marketing as a brand marketing tactic through internet. It includes various techniques like SEO, SEM and link building.

2) How can you categorize the digital marketing?

The digital marketing/communication is categorized into two segments

  • Inbound Marketing: This technique takes the help of social media, digital content in e-books, webinars or e-newsletter to increase the number of clicks on links and learn more about a company and its services.
  • Outbound Marketing: This segment includes placing ads, cold-calls, e-mails or reach out potential customers through digital mediums

3) Explain what is SEO?

Search Engine Optimization widely known as SEO is the process of improving the structure, content and organization of your site, so that the Search engines can index them correctly. It also involves doing promotional activities to boost your search engine rank.

4) Explain what is a keyword in digital marketing? How important is it from the point of SEO?

“Keyword” in digital marketing is the word that a user’s or person enters into a search engine to find specific information.

From SEO point of view, for better page ranking keywords are very crucial. How and where you have used the keywords will reflect your site ranking.

5) Mention what are the key areas where you can use keywords to optimize the site ranking?

For better page ranking, you must use the keywords in following areas

  • Keyword in Website URL
  • Keyword in Website Title
  • Keyword in Meta tag
  • Keyword in Web page content
  • Keyword density in body text
  • Keywords in Headlines

6) Explain what is Google Adwords?

Google Adwords is the single most popular PPC advertising system in the world.   It works on Pay per click model.

The AdWords platform enables the business to create ads that appear on Google search engine and their other properties.

Models of Adwords-

  1. Search ads
  2. Display ads
  3. Video ads
  4. App Ads

7) What is difference between Direct Marketing and Branding?

In Direct marketing campaign company focus on the Direct channel which connect to their targeted Group of customer. Which includes search ads, display ads & ads with proper re-marketing.

Branding company needs to focus on reach  with the maximum no of people to create the awareness of its product.

8)How do you use social media as a tool for customer service?

Social media is great tool for customer service since you can converse with customer directly.

Use analytics for their respond & find influencer for interaction.

9) How do you measure the social media ROI?

We have the feature of social media such as “Like,Share, Comment” & along with their own page & account insights which provides the changes in behavior of consumer while running a campaign.

10)Where do you see yourself in Digital Marketing Field down the line 5yrs?

I want to be in the top management of the company where my digital marketing strategy would contribute to company’s success .

So looking for a rewarding career in digital marketing, Join Cridor digital marketing training institute in Delhi , awarded as one of the Top 10 IT and educational training providers by International Council of Studies for second consecutive year in the field of digital marketing and IT training.