Top 5 Digital Marketing Job Opportunities

Digital Marketing is a fresh field to jump in, a skill based profession no one has taken seriously yet. It’s been only 5-7 years now, jobs in Digital Marketing are gradually rising. Till the end of 2010, Indian businesses were using traditional and local marketing strategies to market their products and services. But now it’s 2017 and according to Times group, India will have around 2 lacs of job opportunities in Digital Marketing sector at the end of this year.

Those who adopted Digital Marketing in India at its beginning, they are on the top of the hill and earning as much as any director would earn in an MNC. Yes, that’s a fact, now is the time to adopt Digital Marketing as a full time career and get a sound life.

Digital Marketing doesn’t need any special talents but a simple skillset that can include: Data Analysis, Command over English and Social Media as well as Email, Basic knowledge of search engines and how they work etc.

As per the studies, the starting salary for digital marketing professionals at various levels will see the range of:

Job Title Experience in Years Salary (INR in Lacs Yearly)
Executive 0-1 1.5-3.0
Specialist 1-3 2.0-4.0
Team Lead 2-4 2.5-5.50
Strategist/Analyst 3.5-5 5.0-9.0
Digital Marketing Head 5-10 10.0-40.0

Though Digital Marketing doesn’t need any specific skill set but if you have some skills like command over language and proper sense of communication you will need some training in Digital Marketing which can be availed in many Digital Marketing Institutes across India. Delhi and Bangalore are two of the most important cities in India and they are capitals of Digital Marketing is Digital India. There are many sound Digital Marketing Courses in Delhi as well as Bangalore, shaping the future of aspiring digital marketers.

Here are the top 5 Digital Marketing job opportunities to grab right now.

1. Digital Marketing Manager.

A Digital Marketing Manager is responsible to look out for each and everything right from employees, system to customers in Digital flow.

Roles:

  • Creating strategies to increase online traffic to the organization’s website
    • Tracking the conversions and improving the percentages and numbers
    • Taking care of everything from SEO, SEM to Social Media Marketing
    • Creating Social Media Marketing strategies to create a brand name in Social Media and raise awareness
    • Improving the user experience on the company’s website(Includes design, content and usability)
    • Collecting and Evaluating customer feedback data
    • Evaluating competitor’s Digital Marketing strategies and creating plans to overtake them

Although, there is no fix list of responsibilities that a Digital marketing manager can work on, these are just the basic roles.

digital marketing jobs opportunities

2. Search Engine Optimizer.

The Search Engine Optimizer deals with Search Engine related queries and processes such as, content strategy, link building, and keyword strategy to increase rankings on all major Search Engines. SEO optimizer is also responsible for SEM activities to give a good amount of ROI to his clients.

Roles:

  • Conduct tests, collect and examine data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Search and analyze copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing people to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

top digital marketing jobs opportunities

3. Social Media Marketing Expert.

Social Media Marketing expert administers the clients’ social media marketing and advertising.

Social Media Manager’s success lies in community leadership and participation in both online and offline modes. An essential quality is to communicate the clients’ brand in a positive and authentic way what will attract today’s modern, hyper-connected buyers.

Roles

  • Client education
  • Brand monitoring
  • Legal issues awareness regarding social media
  • Content Marketing
  • Basic knowledge of accounting and payments.

4. Content Marketing Manager.

Content Marketing Manager is responsible for almost all types of content that is to be published in Digital Marketing firm. It includes textual, audio-visual as well as graphical data that is collected from respective experts. Content Manager is responsible for choosing right form of content for right time and initially from creating brand awareness to improve quality of brands.

Roles:

  • Content manager is liable for all content selling initiatives to drive traffic, engagement, leads that deliver sales and client retention.
  • Collaborates to deliver an efficient content selling strategy and editorial attempt to meet the business objectives at all-time low potential price
  • This role needs a whole publisher mindset: the produce the content our audience is longing for then to optimize the trail to conversion
  • Editorial necessities embody basic SEO understanding, content categorization and structure, content development, distribution and activity. Development of editorial governance thus content is in keeping with our whole voice, vogue and tone.
  • Editorial calendar and organization workflows should be developed and managed

5. Copywriter

Copywriting is a field where a writer gets an idea from client and develop fresh new data in his/her own words that is SEO friendly with full of creative language and tone. Copywriter has knowledge of English at most. He/she needs to have command over language than any other common human being. He/she gets a proper idea of brand and further they required to create catchy as well as smooth and bearable content for common audience.

Roles:

  • Understanding core message from client, and targeting their core customers and audience accordingly.
  • Brainstorming visual and copy ideas with other members of the creative team
  • Writing and presenting many options to clients
  • Modifying copy until the client is satisfied
  • Overseeing the production phase.

So want to learn the best of digital marketing techniques and looking for a rewarding career in digital marketing, Join Cridor – digital marketing training institute in Delhi, awarded as one of the Top 10 IT and educational training providers by International Council of Studies for second consecutive year in the field of digital marketing and IT training..

How Digital Media & Marketing Can Change Your Life?

Social media and digital technology have influenced how we spend our time and forced marketers to evolve how they reach consumers. Fast forward to Year 2000, and digital media has become not only a key part of the modern lifestyle, but a useful marketing channel for businesses of all sizes. This tells that everything has officially and permanently changed. There is a generation of kids coming up who can’t even conceive of a world without smart phones and social networking. It has officially embedded itself in our culture.

Digital Marketing is one of the fastest growing industries in the world. It has changed the way people behave and how they buy and sell goods and services. By spending the time to develop a solid digital marketing strategy for your company, and implementing it, you could become a major success with your e-business or your brick and mortar business in no time, by going where the crowds are.

A lot of internet marketers never achieve success. Some have a great idea but fail to see it through, some don’t have the required dedication, and some fail because they are looking for a quick buck. But there are many top internet marketers who are definitely not the case. So today we’re going to show you how one common man achieved quick and huge success with his projects. Seeing his secret sauce, you too will be inspired to act accordingly.

Bhuvan Bam’s Success Story: BB ki vines

Do you remember watching a YouTube video of a 22-23 year old boy, playing multiple characters in a single video? You must have spent hours watching his videos one after another. We here are talking about the famous you tuber and entertainer Bhuvan Bam and his vines.

The Indian entertainer is the trending topic among the youngsters. He is one of the popular you tubers of India.

There are many other YouTube channels that are solely entertaining everyone from years but what makes BB ki Vines so different from others and why it is viewed, liked and subscribed millions of followers in such a short time span. The ‘BB ki vines’ is popular among the youth of India, Pakistan and Bangladesh, in fact the video, first went viral in Pakistan.

Today, ‘BB ki vines’ has been subscribed by more than 3 million people in just one year and 1.5 million fans on Facebook. Here is the success recipe of BB ki vines.

23 year old Bhuvan Bam comes from New Delhi, he was born on 21st Jan 1994, and He did his schooling from Greenfields School, New Delhi and later on became a student of Shaheed Bhagat Singh College, a constituent of University of Delhi. He is a music composer as well as a singer. Bhuvan started his own YouTube channel called ‘BB ki Vines’ or ‘Bancho’ in 2016. He started his career as a bar singer.

Then how the BB ki vines started, according to quora, it started accidentally when Bhuvan watching experimenting with his nexus front camera.His very first video ‘The Chakhna issue’ got only 10-15 views, but he still continued with the series. He has introduced many characters that are relatable and that is why liked by many of the Indians. Sameer Fuddi, Bancho, Dr. sehgal, babloo, Jaanki and bhuvan, all of these characters have been written and played by Bhuvan. Bhuvan writes the scripts by his own and also do the editing of videos.

The choice of words in script, the kind of language he use and personification of characters is so catchy, we find such people around us. So we can say that he has kept the formula simple and has gone as much ‘Desi’ as he can in all his videos.

Bhuvan said in his first episode of ‘Ask BB’ that there is no secret behind becoming a successful you tuber; you just need to be creative and original.

Bhuvan has dreams to make career in Bollywood but no plans to stop BB ki Vines. Last year he was seen in the television advertisement of ‘Tapzo’ and this year he is busy shooting for TVF web series also he has recently partnered up with AIB (All India Bakchod) which is a leading online entertainment channel.Bhuvan has played main role in ‘Bachelors’ by tvf.

“BB Ki Vines was the one thing that changed my life. I didn’t know what to do in life. However, I was performing music. BB Ki Vines was deep routed to me since school time. I was the entertainer of my class and loved cracking jokes and making people laugh. I didn’t expect that BB Ki Vines was to happen. It was so random” says Bhuvan Bam.

How to Become a Digital Media Marketing Expert

Are you thinking of taking your career ahead with digital marketing and want to deep dive in this field? The biggest question in front of you is how to become a digital media marketing expert? It is not easy to achieve expertise in digital media marketing, although it is interesting but if you have creative mind and if you can think out of the box then with some efforts you can become the expert.

Digital Marketing Training by Cridor

Here are some tips that you should not ignore if you want become a Digital Media Expert:

1. Follow these blogs:

Digital marketing trends are always varying. You should keep a track of all the newest trends related to it to stay ahead and updated. You can take some time out to learn new things by reading the informative blogs. Here is the list of blogs that you can follow:

  • The Moz Blog
  • Buffer
  • PR Daily news
  • The Search Engine Journal
  • Social media Examiner

They are many other blogs by professionals that you can find out the internet and read to get thelatest information and to stand out in the market.

2. Digital Marketing Training

If you want to get some hands of experience in the beginning of your digital marketing career then you should consider getting digital marketing training. The certified and trained candidates will easily find the live projects to work on. This will add on to your experience. Choose the right Digital marketing training institute where you will get maximum information and practical knowledge as well.

3. Stay Updated:

Stay connected with the latest knowledge, trends, and the algorithms coming out consistently. Read as many things about different trends of digital marketing as you can. You can try on some basic things on your own. If you want to become a digital media marketing expert then your study will never end. You should have updated information at each level.

4. Start using Social Media:

We all are using social media but start using it more often and look at it in the study prospective. Social Media is the basis of any successful digital marketing campaign. You have to become very handy in it. There are lots of social media platforms coming out. Try to learn about maximum platforms and do experiments using your own account.

Conclusion:

Apart from this, you can start writing your own blog to improve your content writing skills. You can also learn the basics of information technology which will help you to do your work professionally. Keep in mind that digital marketing is a moving industry, and if you don’t consistently read about and experiment new things you will not shine out in the crowd.

Placement Stories: Cridor Shaping a Successful Career in Digital Marketing

We here at Cridor are more focused on placements. Many of our students have been placed in the top companies as a Digital Marketing specialist, SEO Executive and other junior as well as senior level positions. From day one we train our students with job prospective and try to give more real-life knowledge than teaching them bookish concept s. Real life application is more important than theoretical knowledge.

At Cridor, our method to teach any topic is through case studies. If you don’t know what the real problems are and what can be solutions, you won’t be able to work in a corporate. That’s why we make you familiar with these problems and solutions through case studies.

This would help you to crack the interviews easily and it is not just about passing the interview and getting a job! We make you ready to work as professional from day one of your job. Our highly qualified faculty and industry experts are there to take mock interviews before you appear for the real interviews apart from our advanced digital marketing courses. They will also guide you on the areas where you are lacking, so that you can concentrate on the skills that need to be worked on.

digital marketing career

Here are some students who have successfully placed in the top companies:

  • Name: Kunal Thakur

Employer:Amazon.com Inc

Position: Content Writer

Salary: 3,00,000 Per year

Kunal Thakur joined Cridor in January 2017, He had no technical background and was holding B.com degree. He has been placed in Amazon.com Inc. as a full time Content Writer.

  • Name: Neeraj Kumar

Employer: Amazon.com Inc

Position: Digital marketing Specialist

Salary: 4,50,000 Per year

Neeraj kumar is a recent post graduate, holding a MBA degree in marketing. He joined Cridor in December 2016. And within 5 to 6 months, He got this big opportunity to work with the biggest e-commerce Company where he can use his MBA knowledge too.

  • Name: Poonam Gupta

Employer:Tata Consultancy Services

Position: Digital marketing Executive

Salary: 2,50,000 Per year

PoonamGupta who has done her graduation in 2014, joined Cridor in February 2017.  It was difficult for her to find a good job after 3 years gap. But with some little extra efforts and by attending the mock interview sessions, she has been placed in Tata consultancy services as digital marketing executive. 

  • Name: Abhay Sharma

Employer:Make my trip

Position: Social Media executive

Salary: 2,80,000 Per year

Abhay Sharma, who has recently done with his graduation in arts, joined Cridot in January 2017. He is now working with Make my trip as a Social media executive with a package of rs. 2,80,000 per year.

digital marketing placement

Digital Marketing is a vast area, where you can find different types of profiles. There are various opportunities for every profile and Cridor helps you to identify the right profile from the various different kinds of digital marketing profiles including:

  • Digital Marketing Manager
  • Content Marketing Manager
  • Content Writers
  • Inbound Marketing Manager
  • Social Media Marketing Experts/Specialists
  • Search Engine Marketers
  • SEO Executives
  • Conversion Rate Optimizer
  • Copy Writers

 Salaries differ from profile to profile but we can say for the fresher, the salary range is from 1,80,000 to 6,50,000 per year.

Top 10 Benefits of Social Media Marketing for Online Businesses

Today the almost businesses have gone digital. Social media marketing is the pivotal and result-oriented strategy to make any business successful. Social media profile of the company is its initial way to reach to the target audience. Social media has transformed the business world drastically. But you have to be updated and creative to keep yourself on higher level in the competition of social marketers because of its constantly changing approach. There are lots of benefits of social media marketing; you just need to maintain the consistency in your social media activities since trends evolve very rapidly that if you don’t know or haven’t posted what is trending today, you cannot stand out in the crowd. What is in trend today might go out of fashion tomorrow. So take your sleeves up to bring out all the creativity.

Digital markintin

Social media marketing is beneficial for all kinds of businesses. It can help you in growing your business fast.

Here are some benefits of Social Media in business:

  1. Brand Awareness: Through social media marketing you can promote your brand. You can post engaging content to get more visitors on your page. This will grow your brand reach and will bring more leads.
  2. Trust building: If your social media profile is full-fledged then it will be helpful to make your audience believe in your product. Reviews and ratings by previous customers is the key factor here.
  3. Growth Hacking: Social media marketing is not just beneficial for enhancing your reach but through social media you can apply the growth hacking tactics too.
  4. Web Traffic: If you have provided necessary links of your website and blogs in social media page then it will be useful to increase web traffic. If you have maintained the quality of content and creativity then people will be surely interested in knowing more about your products.
  5. Conversion Rate:Social media marketing is beneficial in growing the conversion rate. Converting your leads in buyers can be done on social media page, if you add call to action buttons that links the product page.
  6. Market situation through insights:Social media marketing needs detailed research. With the help of social media platforms that hasinbuiltinsights tool can be usedto get the information that will aid you in understanding your target audience.
  7. Economical: Social media marketing is comparatively very cost-effective than other marketing strategies. It gives you maximum reach in lesser investment. Even the paid campaigns are not highly rated.
  8. Sharing Content: Social media marketing provides you a way to share content which not just about your product, you can share something entertaining to keep your audience’s interest.
  9. Search engine ranking: When your brands gets popularity on social media then your search engine ranking gets improved. As people get aware of your brand and recommend others too.
  10. Customer services: Some new features in social media like chat bots, increasing its efficiency to provide good customer services and it helps to maintain customer relations.

Executing right strategies will surely help you to grow your business. Social media benefits can be enjoyed more if you make your social media profile well-structured and include high-quality images and well-written as well as grammatically correct content. Include call to action button to your page also ask your website visitors and blog readers to like you on Facebook and get connected on other social medias by providing links.

How to Build a Successful Career in Digital Marketing

The world is becoming automated so the businesses are going digital. Digital appearance is becoming a pivotal issue.  This changing business nature has brought in many digital marketing job opportunities.

If you are an active digital media user and you want to make career in digital marketing, this is the right time to take next step towards it

There are millions of digital marketing job opportunities are available in India as well as outside India. Today 90% of marketing profiles require digital marketing skills. So if you want to grow in your career as a marketer, unleash your digital marketing skills.

Digital marketing

Tips to build successful digital marketing career

Though there are many digital marketing job availabilities, you need to prove yourself as the best suitable candidate. To achieve success as a digital marketer you need to work on some of your skills.

  • Hunger for knowledge: You have to be eager to learn new things. The digital world constantly evolves, you should be aware of all the latest things. As a digital marketer, you need to be very flexible in terms of knowledge, as the structure of your strategies will change according to the industry.
  • Stay Updated: Always keep an eye on all the trends and hot topics. Be active on social media. Use major information exchange channels such as Google, Facebook, and Twitter to get the latest news. If it is not on these platforms, it is might not be trending!
  • Understand the concept: To increase your digital marketing job opportunities go beyond social media and blogging. Learn the concepts that are more in demand such as PPC, SEM, and SEO etc.
  • Create your brand: Through quality content and activeness on social media, you can get a good position among the bloggers. If you want to show the recruiter that you can build their company’s brand more popular then you need to show that you can firstly build your own personal brand.
  • Get the certificate: Be a certified digital marketer to shine out in the crowd. There are thousands of companies with digital marketing job opportunities that give preference to the certified candidates.

The number ‘digital marketing job opportunities’is increasing every day.  Digital marketing salary scale is one of the key factors that attract people to become a digital marketer. Pay-scale starts from 1000-15000 RS. /m for beginners and it increases with the experience and position.

Top 10 Digital Marketing Interview Questions and Answers

Digital marketing jobs has an ever widening scope in today’s business market where you must creatively move forward with the needs of fast changing customers. Digital marketing jobs has gained significance in a very short span of time as it is fast, cheap and effective mode of marketing. Digital marketing jobs are on the spur as it lets you discover other forms of marketing techniques besides the traditional modes of marketing like print, radio and television. Before you go for a digital marketing job, you must stay aware of all the possible digital marketing interview questions that might be put up before you, whether you are applying for a digital marketing freshers job or digital marketing executive. For a digital marketing interview question and answer interview session, you must prepare all the possible knowledge based, commonly asked and personalised digital marketing questions and answers. Here is a list of digital marketing questions for freshers to crack that digital marketing job.

digital marketing interview questions

1) Explain what is digital marketing?

This is one of the most common questions for every digital marketing job. You may explain Digital marketing as a brand marketing tactic through internet. It includes various techniques like SEO, SEM and link building.

2) How can you categorize the digital marketing?

The digital marketing/communication is categorized into two segments

  • Inbound Marketing: This technique takes the help of social media, digital content in e-books, webinars or e-newsletter to increase the number of clicks on links and learn more about a company and its services.
  • Outbound Marketing: This segment includes placing ads, cold-calls, e-mails or reach out potential customers through digital mediums

3) Explain what is SEO?

Search Engine Optimization widely known as SEO is the process of improving the structure, content and organization of your site, so that the Search engines can index them correctly. It also involves doing promotional activities to boost your search engine rank.

4) Explain what is a keyword in digital marketing? How important is it from the point of SEO?

“Keyword” in digital marketing is the word that a user’s or person enters into a search engine to find specific information.

From SEO point of view, for better page ranking keywords are very crucial. How and where you have used the keywords will reflect your site ranking.

5) Mention what are the key areas where you can use keywords to optimize the site ranking?

For better page ranking, you must use the keywords in following areas

  • Keyword in Website URL
  • Keyword in Website Title
  • Keyword in Meta tag
  • Keyword in Web page content
  • Keyword density in body text
  • Keywords in Headlines

6) Explain what is Google Adwords?

Google Adwords is the single most popular PPC advertising system in the world.   It works on Pay per click model.

The AdWords platform enables the business to create ads that appear on Google search engine and their other properties.

Models of Adwords-

  1. Search ads
  2. Display ads
  3. Video ads
  4. App Ads

7) What is difference between Direct Marketing and Branding?

In Direct marketing campaign company focus on the Direct channel which connect to their targeted Group of customer. Which includes search ads, display ads & ads with proper re-marketing.

Branding company needs to focus on reach  with the maximum no of people to create the awareness of its product.

8)How do you use social media as a tool for customer service?

Social media is great tool for customer service since you can converse with customer directly.

Use analytics for their respond & find influencer for interaction.

9) How do you measure the social media ROI?

We have the feature of social media such as “Like,Share, Comment” & along with their own page & account insights which provides the changes in behavior of consumer while running a campaign.

10)Where do you see yourself in Digital Marketing Field down the line 5yrs?

I want to be in the top management of the company where my digital marketing strategy would contribute to company’s success .

So looking for a rewarding career in digital marketing, Join Cridor digital marketing training institute in Delhi , awarded as one of the Top 10 IT and educational training providers by International Council of Studies for second consecutive year in the field of digital marketing and IT training.

Top 5 Digital Marketing Job Opportunities in 2017

After a major surge in the growth of digitization since the beginning of the 21st century, a significant need of using other digital means of marketing was felt besides the traditional form of marketing that included print, radio and television. The very reason for this change was the simple yet effective techniques that were applied in case of digital marketing. Though digital marketing has come a long way since 2000 when digitization began in India, digital marketing career is still a blooming one. The scope of job opportunities in digital marketing are ever expanding. Here is a list of digital marketing job opportunities to get good digital marketing salary.

Here are the Top 5 Digital Marketing Jobs for 2017

digital Marketing Jobs

1. Digital Marketing Manager

Leading, reporting and enhancing the efficiency of the digital marketing plans are the key roles that are to be performed by a Digital Marketing Manager. This job profiles provides to with a handsome salary of around 15 to 20 lacs per annum which might be as high as 40 lacs per annum based on your experience. A candidate with digital market training and experience of more than five years has an edge over the other candidates.

2. Content Marketing Manager

It involves creation of valuable contents and systematically applying it in order to attract and retain potential customers. A digital marketing job opportunity in content marketing includes selling pages, blogging, copy writing, email communications, PR etc. one can easily earn an income of 10 to 15 lacs after 3 to 5 years of experience.

3. Inbound Marketing Manager

The role of a content marketing manager and that of an inbound marketing manager often coincides with each other. In case of an inbound marketing manager the key is to funnel down the content and direct it straight towards the target customers. Such digital marketing job opportunities can pay upto 4 to 6 lacs per annum.

4. Social Media Marketing Experts/Specialists

This form of digital marketing job opportunity requires either a person involved in content marketing to segregate and use the required content on social media or a digital marketing expert for the purpose of paid advertisements on social media.

5. Search Engine Optimizer (SEO Executive)

The job of a search engine optimizer (SEO Executive) is to make use of marketing techniques through keyword researches. One’s a proper keyword research is made,it is added to the content in such a way, so as to make it easily accessible to the customers searching for such products or services. A digital marketing job opportunity as a search engine optimizer provides you with a decent salary of 4,68,000.

Besides the above mentioned job opportunities in digital marketing industry there are ample of digital marketing job opportunities in the field of digital marketing. A certificate course in digital marketing from any top institute can help a candidate to secure a good job opportunity in the marketing industry. Also digital marketing involves do many facets of marketing that there is still a huge scope of growth in the digital marketing industry. So are you looking to Build a Rewarding Career in Digital Marketing Industry ?  Join Cridor, one of the best digital marketing training institute in Delhi , awarded as one of the Top 10 IT and educational Training Providers by International Council of Studies for Second Consecutive Year… mainly in the field of Digital Marketing and IT training.