Why There is a Need For Training on Digital Marketing?

By digital marketing, we mean the marketing of goods and products with the help of digital channels so as to reach final customers. Today there are various institutions which are providing the digital marketing training to the freshers as well as the experienced entrepreneurs and corporate. The main intention behind it is to make the brand popular through the various wings of present day digital media. It can be done through internet, social media, mobile phones, search engines and much more.

digital marketing training at Cridor

Advantages of using the digital marketing

In the modern era of technology, digital marketing, and social media is creating a significant impact on the lifestyle of the consumers as well as on their social behavior. As such, there is always a great threat for those business activities who are not getting acclimatized with the modern communication and marketing era. The digital marketing training provides a lot of advantages to all the ones who are related to marketing in some way or the other. Some of the Benefits of Digital Marketing are as follows:

  • With the aid of a good digital marketing policy, it becomes possible for even a small business to compete with the big players in the industry.
  • Digital marketing strategy is less costly and economical in comparison to the other modes of advertising
  • With proper digital marketing,one can get to know whether his marketing strategies are coming out to be successful and if not they can be changed or improved for getting quick results.

Why there is a need for training on digital marketing?

Nowadays digital marketing is continuing to grow at an increased rate on account of the marketers who are facing new challenges everyday. As such

Digital Marketing Training
                       Digital Marketing Training

digital marketing course has been designed so as to educate the professionals from every field. It is true that one can become an expert in this field without getting admitted for any course or undergoing any sort of training program.

However, not everybody can become deft in this area without proper digital marketing training. Only a right digital marketing training program can make one acquainted with the marketing structure and strategies in a real sense. Among all other centers of training, digital marketing training in Delhi offers various courses on SEO, email marketing, social media marketing, strategies for making money, search engine marketing along with online reputation management.

With the help of digital marketing training, all the businesses and enterprises can have a professional marketing touch in the fields of marketing. With the help of the digital marketing training, one can derive the needed skills for structuring the most effective marketing strategies. One can also get different certificates after completion of the digital marketing training.

Digital Marketing training courses are applicable for the following audience, but not restricted to anyone who is passionate to pursue a Digital Marketing career;

  • StartUps or Entrepreneurs
  • Offline Marketing Managers/ Asst. Manager / Supervisors
  • MBA / MCA / Marketing Students
  • Digital Marketing Analysts
  • SEO / PPC / Analyst who wants to upgrade their career profile
  • Content Strategist / Bloggers
  • Anyone who wants to learn and incorporate the reality of marketing on a Digital Media platform
  • Engineering students
  • Corporate companies willing to implement digital marketing
  • Industry clients including real estate, healthcare, travel, e-commerce, insurance, and others who wants to integrate digital marketing to scale their online business

How To Get a High Paying Digital Marketing Job

Digital Marketing is a growing industry as now the businesses are going digital first. Along with the traditional marketing MBA graduates there is a huge demand of Digital marketers, all over the world. You don’t have to have post graduate degree to get a digital marketing job but it would surely add value if you have one.

digital marketing Job

As a fresher, initially you will get lot of opportunities in this field but to go ahead in your career and have stable financial life you need a job that pays you well, here are some:

Tips on how to get High paying digital marketing job

  • Unless you know the whole and soul of digital marketing, you are not going to find good opportunities. So, initially start with getting the concepts clear and then go in the depth of each topic. Keep yourself updated with all the trends coming in.
  • If you don’t know anything about online marketing and its techniques, then take course from a digital marketing institute where you will get to learn about different areas of digital marketing. Perform all the tasks by yourself. The more practical knowledge you get the better it is for your career.
  • Get handy with Adwards PPC campaigns. Do as much experiments as you can. Start from the small assignments and try to achieve expertise in it. As the PPC campaigns cannot be completely taught unless you don’t do it by yourself several times you cannot know it entirely.
  • Give reasons to the employers to believe in your statement that you are a digital marketing expert. You can do that by blogging, by writing interesting and engaging stuff on web. Only you can brand yourself in front of potential employers.
  • Think about what you can give to the company instead of thinking about what you will get out of the job. If you think about the company’s progress first and explain them what strategies you have to make their digital presence productive, then they will be happy to pay you more.
  • Get started learning digital marketing right away. Open a website of your own, and learn all the digital marketing modules by yourself. Read about SEO, content, social media, email, and so on.

In summary:

I hope that you have got the idea of what to do to get a well-paid job in digital marketing. To get a good digital marketing job, you need to be professed as a digital marketing expert first and should build industry connections as most of the times, good jobs are first given from referral networks, and only if the HR department cannot find talent then they go for the job portals.

Top Google Certified Digital Marketing Courses

The digital marketing has become the premium need of every business all over the world. The companies are going digital first as the most of their customers are online, looking for the kind of products and services that they are offering. If your digital marketing techniques are not strong enough then you might lose lot of potential customers. Digital marketing has become so significant and crucial part of business world that the big brands like Google have recognized that and offering courses in it.

Google Certified Digital Marketing Course

There are some courses offered by Google to learn the Digital marketing through its sources. Here the Digital marketing courses offered by Google.

AdWords Certification

This is the globally recognized certification offered by Google that presents your knowledge of Adwords tools and the techniques that you use to manage the AdWords campaigns efficiently. AdWords Certified candidates get a personalized certificate from Google Partners that can be added in your CV to show your expertise to the future employers.

All you have to do is to pass 2 of the AdWords certification exams to become an AdWords certified professional and those exams are the AdWords Fundamentals exam and one of the following: Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, or Shopping Advertising. Though it is not mandatory but recommended that all students should appear for the AdWords Certification exams after completing the Digital Marketing Course.

Google Online Marketing Challenge

From the last 8 years, almost 100,000 people from over 100 countries have been a part of Google’s Online Marketing Challenge. It’s an online course which includes the modulesthat covers fundamentals of digital marketing, search engine marketing, search advertising, display advertising, mobile, social, analytics, and video making. It is one of the most useful courses for beginners. Although, it is remarkable that Google offerscandidates a $250 AdWords budget to use over a three-week period, to execute an online advertising campaign for a business or not-for-profit and the best candidates can even win prizes from Google.

If you’re looking for a free online digital marketing course which also challenges your abilities and gives you an opportunity to get associated with one of the largest brands in the world then this is a great choice.

The Digital Garage

Here you can find free tutorials by Google. This includes the topics based on website to online marketing and much more. You can choose the topics that you want to learn or can take the entire online course which offers a certification from Google and IAB Europe.

Thousands of learners have already taken part and learned new skills with The Digital Garage.  You can find tutorials on topics such as:

  • Build your web presence
  • Get discovered with search
  • Be noticed with search ads
  • Get started with analytics
  • Improve your search campaigns



If you are planning to give Google AdWords exams then it is recommended that you use same Google account that you have for your Google+ profile/account.And also, for the preparation of the exam can refer to the study guide given by Google. The study guide for AdWords Certification is available at Google Support Page. If you read it properly and comprehensively and keep every small aspect in mind, you can pass the exam easily.

You can go for the private institutes for the preparation of these exams. Digital marketing course adds value to your knowledge. It doesn’t just increase your digital marketing job opportunities but assures career growth and success.

All the best!


Top 10 Digital Marketing Training Institutes in Delhi, NCR

Trained and certified digital marketers are certainly in demand. The opportunities are not limited in India but it’s buzzing around the world. In Delhi/NCR you will find many digital marketing training institutes. Digital marketing course fees are ranging from 25,000- 50,000 with duration of 2.5 to 3 months, depending upon the institute. We have shortlisted 10 best institutes based upon certain parameters such as Affiliation or brand value, Course Fee, Faculty, live projects based training, course materials and recently trained professionals.

Digital Marketing Training Institutes

 1. Cridor

This is one of the topmost institute that offers digital marketing training. They are running regular as well as weekend batches and also online digital marketing training courses. Cridor is accredited with ICDL. ICDL is the world’s leading computer skills certification and till date more than 14 million people have engaged with the ICDL programme, in over 150 countries, through their network of over 24,000 ICDL Accredited Test Centres (ATCs). Cridor offers digital marketing training to fresher as well as professionals and provides placement assistance. You can go for CRIDOR for high career growth.

Fees: 30,000/-

Duration: 3 months

2. Delhi School of Digital Marketing

It is a digital marketing training institute that gives complete live classroom training for industry executives and entrepreneurs as well as Corporate Training and Campus Learning.They have trained 12000+ professionals till now.

Fees: 57000/-

Duration: 10-20 weeks

3. HiAim

HiAim offers 9 different certifications in digital marketing. Digital Marketing Program of 180 hours that includes 50 hours in classroom, 50 hours self-experiments, 40 hours for live projects and assignments. They provide weekday as well as weekend batches.

Fees: 57000/-

Duration: 10-20 weeks

4. TechStack

It has trained 2500+ professionals in Delhi/NCR. Techstack offers 12 different certifications in digital marketingtraining. They have designed 25 modules for different requirements.

Fees: Depends on module

5. Learning Catalyst

Learning catalyst is engaged in providing digital marketing training and online web marketing courses as well as classroom training.  They have industry experts as our faculty for our Digital Marketing Course in Delhi.

Fees: 27500/-

Duration: 3 months

6. Robo Digital Marketing

Robo digital marketing provides highly customized batches to the students, entrepreneurs and professionals. Robo Digital Marketing is an Authorized training partner of EC-Council that has trained 200,000 professionals.

Fees: 30,000/-

Duration: 5-14 weeks

7. Edu Pristine

Edu Pristine have designed 12 days classroom training and online courses for the professional and fresher. They have leading industry experts to guide you on various career related topics.

Fees: 29,500/-

Duration: 12- 15 days

8. ProLearn

Prolearn offers digital marketing training courses of all levels starting from basic to advance.  They also organize webinars by Digital Marketing experts to help you grasp concepts better.

Fees: Depends on level

Duration: Depends on level

Duration: 3 months


NIIT offers Professional Diploma in Digital Marketing. NIIT Limited, a global leader in Skills and Talent Development. They have trained thousands of candidates who are successfully working in corporate.

10. Webcom

You can attend their demo lecture. They have structured 17 modules in which you get hands on experience too. It has been awarded by Right Choice in 2016.


The fees range for digital marketing training is from Rs 25,000 to Rs. 50,000 depending upon the institute and the modules that you choose. Candidates can choose the institute which course structure and location are suitable for their requirement and go for it accordingly.

Disclaimer: Course fees are subject to change without notice at any time and are based in part on the availability of information as obtained from related institutions and we are not responsible for any discrepancy. Check with related institutes to know more!   


Top 5 Digital Marketing Job Opportunities in 2017

After a major surge in the growth of digitization since the beginning of the 21st century, a significant need of using other digital means of marketing was felt besides the traditional form of marketing that included print, radio and television. The very reason for this change was the simple yet effective techniques that were applied in case of digital marketing. Though digital marketing has come a long way since 2000 when digitization began in India, digital marketing career is still a blooming one. The scope of job opportunities in digital marketing are ever expanding. Here is a list of digital marketing job opportunities to get good digital marketing salary.

Here are the Top 5 Digital Marketing Jobs for 2017

digital Marketing Jobs

1. Digital Marketing Manager

Leading, reporting and enhancing the efficiency of the digital marketing plans are the key roles that are to be performed by a Digital Marketing Manager. This job profiles provides to with a handsome salary of around 15 to 20 lacs per annum which might be as high as 40 lacs per annum based on your experience. A candidate with digital market training and experience of more than five years has an edge over the other candidates.

2. Content Marketing Manager

It involves creation of valuable contents and systematically applying it in order to attract and retain potential customers. A digital marketing job opportunity in content marketing includes selling pages, blogging, copy writing, email communications, PR etc. one can easily earn an income of 10 to 15 lacs after 3 to 5 years of experience.

3. Inbound Marketing Manager

The role of a content marketing manager and that of an inbound marketing manager often coincides with each other. In case of an inbound marketing manager the key is to funnel down the content and direct it straight towards the target customers. Such digital marketing job opportunities can pay upto 4 to 6 lacs per annum.

4. Social Media Marketing Experts/Specialists

This form of digital marketing job opportunity requires either a person involved in content marketing to segregate and use the required content on social media or a digital marketing expert for the purpose of paid advertisements on social media.

5. Search Engine Optimizer (SEO Executive)

The job of a search engine optimizer (SEO Executive) is to make use of marketing techniques through keyword researches. One’s a proper keyword research is made,it is added to the content in such a way, so as to make it easily accessible to the customers searching for such products or services. A digital marketing job opportunity as a search engine optimizer provides you with a decent salary of 4,68,000.

Besides the above mentioned job opportunities in digital marketing industry there are ample of digital marketing job opportunities in the field of digital marketing. A certificate course in digital marketing from any top institute can help a candidate to secure a good job opportunity in the marketing industry. Also digital marketing involves do many facets of marketing that there is still a huge scope of growth in the digital marketing industry. So are you looking to Build a Rewarding Career in Digital Marketing Industry ?  Join Cridor, one of the best digital marketing training institute in Delhi , awarded as one of the Top 10 IT and educational Training Providers by International Council of Studies for Second Consecutive Year… mainly in the field of Digital Marketing and IT training.

Top Reasons to Build a Rewarding Career in Digital Marketing Industry

Digital marketing training is the much-needed course in today’s business market where you must creatively move forward with the needs of fast changing customers.It has created a predominant position in the world of marketing, as without effective marketing the potential customers stay unaware of even the most genuine products offered by the business. Digital marketing training has gained significance in a very short span of time as it creates a second screen for marketing the product in various ways. In today’s ITC era, that is, the internet technology and communication era, digital marketing training lets us discover other forms of marketing techniques besides the traditional modes of marketing like print, radio and television.

digital marketing training

Importance of Digital Marketing Training Courses for Different Prospects

Digital marketing training courses help you to learn diverse methods or means of digital marketing as it not only provides marketing through blogs and articles like print marketing but also provides marketing through videos like advertisements shown on televisions. Digital marketing training has a huge scope in future as more and more people are networking and spending their time online. Also,the training helps you to further segregate and target your potential customers easily. Hence, digital marketing training provides you with ample opportunities and rewards.

The digital marketing training at Cridor, one of the Top Digital marketing training institute in Delhi helps you learn the art of targeting and attracting potential customers through digital means. In the field of digital marketing, “Digital means” includes marketing through various modes that range from your desktop to your mobile phones. The digital marketing jobs are amongst the most in-demand jobs these days and Brands like Samsung, ICICI, Webazaar, Godrej, Max life insurance, Reliance communication ltd.,Tech Mahindra Business Services Pvt. Ltd., Ogilvy & Mather, Meru Cab Company Pvt. Ltd., Sahara Worldwide Ltd., Hyundai, Sony and many more companies believe that candidates with digital marketing training have an edge over the other candidates and that they are capable of fetching them better return on investment. As per the reports by LinkedIn, SEO/ SEM marketing are amongst the top 10 required skills that can get you hired on a global scale.

To help you too achieve success in the ever-growing Digital marketing industry Cridor brings you the ideal digital marketing programs. At Cridor, our expert faculty makes sure to cover all the aspects of digital marketing in depth. Cridor is one of the finest digital marketing training institute as the digital marketing program provided by us brings out the digital marketing maven in you. Cridor designs its digital marketing programs in a step by step format, making it an easy and fun learning experience.

The digital marketing course includes topic such as SEO, Google Adwords, Display marketing, social media marketing, Google Analytics and other digital marketing tools. All the graduates and post-graduate students interested in marketing are eligible for applying in the digital marketing training courses. The batches are flexible in timings and the digital marketing course fees are reasonable. Hence here is your opportunity to add value to your marketing strategies by joining Cridor’s digital marketing techniques.