Learn Digital Marketing for Expanding Your Business at No Cost!

For transforming a business and earning better revenues and customers, the entrepreneur needs to embrace the Digital Marketing and make use of the advancing technologies. If a company fails to adopt the latest technology, he becomes a loser in his business. Presently, in the era of online shopping, it has become extremely important for every big and small enterprise and companies to have their own websites which should be updated with fresh content at regular intervals. Almost all buyers are searching online for every category of product and hence, every business should be focusing on marketing through the Digital Marketing Channels.

Traditional Marketing and Digital Marketing

Much has been debated over Traditional Marketing vs Digital Marketing. Both have their own pros and cons but the present age demands Digital Marketing from the businesses. Due to the lack of the Digital Marketing strategies, many businesses have declined as the customers did not get the scope to interact with them. Marketing has been extremely important for the introduction of the new items to the customers. It also helps in increasing the brand awareness for various brands.

 digital Vs traditional Marketing

 

Steps in using the Digital Strategies for Transforming Business

Many times the effectiveness of the marketing campaigns cannot be measured. Primarily the main objectives should be figured out which is responsible for driving the sales and increasing the ROI. One can increase the traffic to his website through SEO and Social Media marketing. Blogs also work wonders for attracting visitors to the websites but for making the conversion rates higher, one should definitely try for the Digital Marketing Strategies like webinars and also e-books. Through email marketing strategies, the leads can be nurtured in the true sense for converting them into permanent customers. One can also try out the paid search option for Digital Marketing of any product or brand.

It is to be noted that content marketing is also an extremely important branch of Digital Marketing. Engaging content with infographics can attract a large number of customers to the website of a particular brand and can let the customer know about the brand and the products and services that it offers. Every enterprise can also be expanded through the use of the Digital Marketing strategy of using the Mobile Marketing and Applications. The use of smartphones and tablets are rising constantly and the apps for every website application can actually do a great job in attracting customers as they can be easily downloaded.

Another most important stream of Digital Marketing is the print media marketing which makes use of graphics, images, and infographics which are attractive enough to catch the eye of the viewers and conveys the message of the brand at the same time.

So, learn digital marketing for expanding your business at No Cost! no big investment! The 2.5 – 3 months part-time study format allows you to dive deep into Digital Marketing. From SEO, online ads, paid/organic search to social media engagement, content development and inbound marketing. Start Your Learning Now at Cridor.

Top Google Certified Digital Marketing Courses

The digital marketing has become the premium need of every business all over the world. The companies are going digital first as the most of their customers are online, looking for the kind of products and services that they are offering. If your digital marketing techniques are not strong enough then you might lose lot of potential customers. Digital marketing has become so significant and crucial part of business world that the big brands like Google have recognized that and offering courses in it.

Google Certified Digital Marketing Course

There are some courses offered by Google to learn the Digital marketing through its sources. Here the Digital marketing courses offered by Google.

AdWords Certification

This is the globally recognized certification offered by Google that presents your knowledge of Adwords tools and the techniques that you use to manage the AdWords campaigns efficiently. AdWords Certified candidates get a personalized certificate from Google Partners that can be added in your CV to show your expertise to the future employers.

All you have to do is to pass 2 of the AdWords certification exams to become an AdWords certified professional and those exams are the AdWords Fundamentals exam and one of the following: Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, or Shopping Advertising. Though it is not mandatory but recommended that all students should appear for the AdWords Certification exams after completing the Digital Marketing Course.

Google Online Marketing Challenge

From the last 8 years, almost 100,000 people from over 100 countries have been a part of Google’s Online Marketing Challenge. It’s an online course which includes the modulesthat covers fundamentals of digital marketing, search engine marketing, search advertising, display advertising, mobile, social, analytics, and video making. It is one of the most useful courses for beginners. Although, it is remarkable that Google offerscandidates a $250 AdWords budget to use over a three-week period, to execute an online advertising campaign for a business or not-for-profit and the best candidates can even win prizes from Google.

If you’re looking for a free online digital marketing course which also challenges your abilities and gives you an opportunity to get associated with one of the largest brands in the world then this is a great choice.

The Digital Garage

Here you can find free tutorials by Google. This includes the topics based on website to online marketing and much more. You can choose the topics that you want to learn or can take the entire online course which offers a certification from Google and IAB Europe.

Thousands of learners have already taken part and learned new skills with The Digital Garage.  You can find tutorials on topics such as:

  • Build your web presence
  • Get discovered with search
  • Be noticed with search ads
  • Get started with analytics
  • Improve your search campaigns

Etc.

Conclusion:

If you are planning to give Google AdWords exams then it is recommended that you use same Google account that you have for your Google+ profile/account.And also, for the preparation of the exam can refer to the study guide given by Google. The study guide for AdWords Certification is available at Google Support Page. If you read it properly and comprehensively and keep every small aspect in mind, you can pass the exam easily.

You can go for the private institutes for the preparation of these exams. Digital marketing course adds value to your knowledge. It doesn’t just increase your digital marketing job opportunities but assures career growth and success.

All the best!

 

Top 10 Digital Marketing Interview Questions and Answers

Digital marketing jobs has an ever widening scope in today’s business market where you must creatively move forward with the needs of fast changing customers. Digital marketing jobs has gained significance in a very short span of time as it is fast, cheap and effective mode of marketing. Digital marketing jobs are on the spur as it lets you discover other forms of marketing techniques besides the traditional modes of marketing like print, radio and television. Before you go for a digital marketing job, you must stay aware of all the possible digital marketing interview questions that might be put up before you, whether you are applying for a digital marketing freshers job or digital marketing executive. For a digital marketing interview question and answer interview session, you must prepare all the possible knowledge based, commonly asked and personalised digital marketing questions and answers. Here is a list of digital marketing questions for freshers to crack that digital marketing job.

digital marketing interview questions

1) Explain what is digital marketing?

This is one of the most common questions for every digital marketing job. You may explain Digital marketing as a brand marketing tactic through internet. It includes various techniques like SEO, SEM and link building.

2) How can you categorize the digital marketing?

The digital marketing/communication is categorized into two segments

  • Inbound Marketing: This technique takes the help of social media, digital content in e-books, webinars or e-newsletter to increase the number of clicks on links and learn more about a company and its services.
  • Outbound Marketing: This segment includes placing ads, cold-calls, e-mails or reach out potential customers through digital mediums

3) Explain what is SEO?

Search Engine Optimization widely known as SEO is the process of improving the structure, content and organization of your site, so that the Search engines can index them correctly. It also involves doing promotional activities to boost your search engine rank.

4) Explain what is a keyword in digital marketing? How important is it from the point of SEO?

“Keyword” in digital marketing is the word that a user’s or person enters into a search engine to find specific information.

From SEO point of view, for better page ranking keywords are very crucial. How and where you have used the keywords will reflect your site ranking.

5) Mention what are the key areas where you can use keywords to optimize the site ranking?

For better page ranking, you must use the keywords in following areas

  • Keyword in Website URL
  • Keyword in Website Title
  • Keyword in Meta tag
  • Keyword in Web page content
  • Keyword density in body text
  • Keywords in Headlines

6) Explain what is Google Adwords?

Google Adwords is the single most popular PPC advertising system in the world.   It works on Pay per click model.

The AdWords platform enables the business to create ads that appear on Google search engine and their other properties.

Models of Adwords-

  1. Search ads
  2. Display ads
  3. Video ads
  4. App Ads

7) What is difference between Direct Marketing and Branding?

In Direct marketing campaign company focus on the Direct channel which connect to their targeted Group of customer. Which includes search ads, display ads & ads with proper re-marketing.

Branding company needs to focus on reach  with the maximum no of people to create the awareness of its product.

8)How do you use social media as a tool for customer service?

Social media is great tool for customer service since you can converse with customer directly.

Use analytics for their respond & find influencer for interaction.

9) How do you measure the social media ROI?

We have the feature of social media such as “Like,Share, Comment” & along with their own page & account insights which provides the changes in behavior of consumer while running a campaign.

10)Where do you see yourself in Digital Marketing Field down the line 5yrs?

I want to be in the top management of the company where my digital marketing strategy would contribute to company’s success .

So looking for a rewarding career in digital marketing, Join Cridor digital marketing training institute in Delhi , awarded as one of the Top 10 IT and educational training providers by International Council of Studies for second consecutive year in the field of digital marketing and IT training.

Top 5 Digital Marketing Job Opportunities in 2017

After a major surge in the growth of digitization since the beginning of the 21st century, a significant need of using other digital means of marketing was felt besides the traditional form of marketing that included print, radio and television. The very reason for this change was the simple yet effective techniques that were applied in case of digital marketing. Though digital marketing has come a long way since 2000 when digitization began in India, digital marketing career is still a blooming one. The scope of job opportunities in digital marketing are ever expanding. Here is a list of digital marketing job opportunities to get good digital marketing salary.

Here are the Top 5 Digital Marketing Jobs for 2017

digital Marketing Jobs

1. Digital Marketing Manager

Leading, reporting and enhancing the efficiency of the digital marketing plans are the key roles that are to be performed by a Digital Marketing Manager. This job profiles provides to with a handsome salary of around 15 to 20 lacs per annum which might be as high as 40 lacs per annum based on your experience. A candidate with digital market training and experience of more than five years has an edge over the other candidates.

2. Content Marketing Manager

It involves creation of valuable contents and systematically applying it in order to attract and retain potential customers. A digital marketing job opportunity in content marketing includes selling pages, blogging, copy writing, email communications, PR etc. one can easily earn an income of 10 to 15 lacs after 3 to 5 years of experience.

3. Inbound Marketing Manager

The role of a content marketing manager and that of an inbound marketing manager often coincides with each other. In case of an inbound marketing manager the key is to funnel down the content and direct it straight towards the target customers. Such digital marketing job opportunities can pay upto 4 to 6 lacs per annum.

4. Social Media Marketing Experts/Specialists

This form of digital marketing job opportunity requires either a person involved in content marketing to segregate and use the required content on social media or a digital marketing expert for the purpose of paid advertisements on social media.

5. Search Engine Optimizer (SEO Executive)

The job of a search engine optimizer (SEO Executive) is to make use of marketing techniques through keyword researches. One’s a proper keyword research is made,it is added to the content in such a way, so as to make it easily accessible to the customers searching for such products or services. A digital marketing job opportunity as a search engine optimizer provides you with a decent salary of 4,68,000.

Besides the above mentioned job opportunities in digital marketing industry there are ample of digital marketing job opportunities in the field of digital marketing. A certificate course in digital marketing from any top institute can help a candidate to secure a good job opportunity in the marketing industry. Also digital marketing involves do many facets of marketing that there is still a huge scope of growth in the digital marketing industry. So are you looking to Build a Rewarding Career in Digital Marketing Industry ?  Join Cridor, one of the best digital marketing training institute in Delhi , awarded as one of the Top 10 IT and educational Training Providers by International Council of Studies for Second Consecutive Year… mainly in the field of Digital Marketing and IT training.

Top Reasons to Build a Rewarding Career in Digital Marketing Industry

Digital marketing training is the much-needed course in today’s business market where you must creatively move forward with the needs of fast changing customers.It has created a predominant position in the world of marketing, as without effective marketing the potential customers stay unaware of even the most genuine products offered by the business. Digital marketing training has gained significance in a very short span of time as it creates a second screen for marketing the product in various ways. In today’s ITC era, that is, the internet technology and communication era, digital marketing training lets us discover other forms of marketing techniques besides the traditional modes of marketing like print, radio and television.

digital marketing training

Importance of Digital Marketing Training Courses for Different Prospects

Digital marketing training courses help you to learn diverse methods or means of digital marketing as it not only provides marketing through blogs and articles like print marketing but also provides marketing through videos like advertisements shown on televisions. Digital marketing training has a huge scope in future as more and more people are networking and spending their time online. Also,the training helps you to further segregate and target your potential customers easily. Hence, digital marketing training provides you with ample opportunities and rewards.

The digital marketing training at Cridor, one of the Top Digital marketing training institute in Delhi helps you learn the art of targeting and attracting potential customers through digital means. In the field of digital marketing, “Digital means” includes marketing through various modes that range from your desktop to your mobile phones. The digital marketing jobs are amongst the most in-demand jobs these days and Brands like Samsung, ICICI, Webazaar, Godrej, Max life insurance, Reliance communication ltd.,Tech Mahindra Business Services Pvt. Ltd., Ogilvy & Mather, Meru Cab Company Pvt. Ltd., Sahara Worldwide Ltd., Hyundai, Sony and many more companies believe that candidates with digital marketing training have an edge over the other candidates and that they are capable of fetching them better return on investment. As per the reports by LinkedIn, SEO/ SEM marketing are amongst the top 10 required skills that can get you hired on a global scale.

To help you too achieve success in the ever-growing Digital marketing industry Cridor brings you the ideal digital marketing programs. At Cridor, our expert faculty makes sure to cover all the aspects of digital marketing in depth. Cridor is one of the finest digital marketing training institute as the digital marketing program provided by us brings out the digital marketing maven in you. Cridor designs its digital marketing programs in a step by step format, making it an easy and fun learning experience.

The digital marketing course includes topic such as SEO, Google Adwords, Display marketing, social media marketing, Google Analytics and other digital marketing tools. All the graduates and post-graduate students interested in marketing are eligible for applying in the digital marketing training courses. The batches are flexible in timings and the digital marketing course fees are reasonable. Hence here is your opportunity to add value to your marketing strategies by joining Cridor’s digital marketing techniques.