Top 5 Digital Marketing Job Opportunities

Digital Marketing is a fresh field to jump in, a skill based profession no one has taken seriously yet. It’s been only 5-7 years now, jobs in Digital Marketing are gradually rising. Till the end of 2010, Indian businesses were using traditional and local marketing strategies to market their products and services. But now it’s 2017 and according to Times group, India will have around 2 lacs of job opportunities in Digital Marketing sector at the end of this year.

Those who adopted Digital Marketing in India at its beginning, they are on the top of the hill and earning as much as any director would earn in an MNC. Yes, that’s a fact, now is the time to adopt Digital Marketing as a full time career and get a sound life.

Digital Marketing doesn’t need any special talents but a simple skillset that can include: Data Analysis, Command over English and Social Media as well as Email, Basic knowledge of search engines and how they work etc.

As per the studies, the starting salary for digital marketing professionals at various levels will see the range of:

Job Title Experience in Years Salary (INR in Lacs Yearly)
Executive 0-1 1.5-3.0
Specialist 1-3 2.0-4.0
Team Lead 2-4 2.5-5.50
Strategist/Analyst 3.5-5 5.0-9.0
Digital Marketing Head 5-10 10.0-40.0

Though Digital Marketing doesn’t need any specific skill set but if you have some skills like command over language and proper sense of communication you will need some training in Digital Marketing which can be availed in many Digital Marketing Institutes across India. Delhi and Bangalore are two of the most important cities in India and they are capitals of Digital Marketing is Digital India. There are many sound Digital Marketing Courses in Delhi as well as Bangalore, shaping the future of aspiring digital marketers.

Here are the top 5 Digital Marketing job opportunities to grab right now.

1. Digital Marketing Manager.

A Digital Marketing Manager is responsible to look out for each and everything right from employees, system to customers in Digital flow.

Roles:

  • Creating strategies to increase online traffic to the organization’s website
    • Tracking the conversions and improving the percentages and numbers
    • Taking care of everything from SEO, SEM to Social Media Marketing
    • Creating Social Media Marketing strategies to create a brand name in Social Media and raise awareness
    • Improving the user experience on the company’s website(Includes design, content and usability)
    • Collecting and Evaluating customer feedback data
    • Evaluating competitor’s Digital Marketing strategies and creating plans to overtake them

Although, there is no fix list of responsibilities that a Digital marketing manager can work on, these are just the basic roles.

digital marketing jobs opportunities

2. Search Engine Optimizer.

The Search Engine Optimizer deals with Search Engine related queries and processes such as, content strategy, link building, and keyword strategy to increase rankings on all major Search Engines. SEO optimizer is also responsible for SEM activities to give a good amount of ROI to his clients.

Roles:

  • Conduct tests, collect and examine data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Search and analyze copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing people to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

top digital marketing jobs opportunities

3. Social Media Marketing Expert.

Social Media Marketing expert administers the clients’ social media marketing and advertising.

Social Media Manager’s success lies in community leadership and participation in both online and offline modes. An essential quality is to communicate the clients’ brand in a positive and authentic way what will attract today’s modern, hyper-connected buyers.

Roles

  • Client education
  • Brand monitoring
  • Legal issues awareness regarding social media
  • Content Marketing
  • Basic knowledge of accounting and payments.

4. Content Marketing Manager.

Content Marketing Manager is responsible for almost all types of content that is to be published in Digital Marketing firm. It includes textual, audio-visual as well as graphical data that is collected from respective experts. Content Manager is responsible for choosing right form of content for right time and initially from creating brand awareness to improve quality of brands.

Roles:

  • Content manager is liable for all content selling initiatives to drive traffic, engagement, leads that deliver sales and client retention.
  • Collaborates to deliver an efficient content selling strategy and editorial attempt to meet the business objectives at all-time low potential price
  • This role needs a whole publisher mindset: the produce the content our audience is longing for then to optimize the trail to conversion
  • Editorial necessities embody basic SEO understanding, content categorization and structure, content development, distribution and activity. Development of editorial governance thus content is in keeping with our whole voice, vogue and tone.
  • Editorial calendar and organization workflows should be developed and managed

5. Copywriter

Copywriting is a field where a writer gets an idea from client and develop fresh new data in his/her own words that is SEO friendly with full of creative language and tone. Copywriter has knowledge of English at most. He/she needs to have command over language than any other common human being. He/she gets a proper idea of brand and further they required to create catchy as well as smooth and bearable content for common audience.

Roles:

  • Understanding core message from client, and targeting their core customers and audience accordingly.
  • Brainstorming visual and copy ideas with other members of the creative team
  • Writing and presenting many options to clients
  • Modifying copy until the client is satisfied
  • Overseeing the production phase.

So want to learn the best of digital marketing techniques and looking for a rewarding career in digital marketing, Join Cridor – digital marketing training institute in Delhi, awarded as one of the Top 10 IT and educational training providers by International Council of Studies for second consecutive year in the field of digital marketing and IT training..

Learn Digital Marketing for Expanding Your Business at No Cost!

For transforming a business and earning better revenues and customers, the entrepreneur needs to embrace the Digital Marketing and make use of the advancing technologies. If a company fails to adopt the latest technology, he becomes a loser in his business. Presently, in the era of online shopping, it has become extremely important for every big and small enterprise and companies to have their own websites which should be updated with fresh content at regular intervals. Almost all buyers are searching online for every category of product and hence, every business should be focusing on marketing through the Digital Marketing Channels.

Traditional Marketing and Digital Marketing

Much has been debated over Traditional Marketing vs Digital Marketing. Both have their own pros and cons but the present age demands Digital Marketing from the businesses. Due to the lack of the Digital Marketing strategies, many businesses have declined as the customers did not get the scope to interact with them. Marketing has been extremely important for the introduction of the new items to the customers. It also helps in increasing the brand awareness for various brands.

 digital Vs traditional Marketing

 

Steps in using the Digital Strategies for Transforming Business

Many times the effectiveness of the marketing campaigns cannot be measured. Primarily the main objectives should be figured out which is responsible for driving the sales and increasing the ROI. One can increase the traffic to his website through SEO and Social Media marketing. Blogs also work wonders for attracting visitors to the websites but for making the conversion rates higher, one should definitely try for the Digital Marketing Strategies like webinars and also e-books. Through email marketing strategies, the leads can be nurtured in the true sense for converting them into permanent customers. One can also try out the paid search option for Digital Marketing of any product or brand.

It is to be noted that content marketing is also an extremely important branch of Digital Marketing. Engaging content with infographics can attract a large number of customers to the website of a particular brand and can let the customer know about the brand and the products and services that it offers. Every enterprise can also be expanded through the use of the Digital Marketing strategy of using the Mobile Marketing and Applications. The use of smartphones and tablets are rising constantly and the apps for every website application can actually do a great job in attracting customers as they can be easily downloaded.

Another most important stream of Digital Marketing is the print media marketing which makes use of graphics, images, and infographics which are attractive enough to catch the eye of the viewers and conveys the message of the brand at the same time.

So, learn digital marketing for expanding your business at No Cost! no big investment! The 2.5 – 3 months part-time study format allows you to dive deep into Digital Marketing. From SEO, online ads, paid/organic search to social media engagement, content development and inbound marketing. Start Your Learning Now at Cridor.

Why There is a Need For Training on Digital Marketing?

By digital marketing, we mean the marketing of goods and products with the help of digital channels so as to reach final customers. Today there are various institutions which are providing the digital marketing training to the freshers as well as the experienced entrepreneurs and corporate. The main intention behind it is to make the brand popular through the various wings of present day digital media. It can be done through internet, social media, mobile phones, search engines and much more.

digital marketing training at Cridor

Advantages of using the digital marketing

In the modern era of technology, digital marketing, and social media is creating a significant impact on the lifestyle of the consumers as well as on their social behavior. As such, there is always a great threat for those business activities who are not getting acclimatized with the modern communication and marketing era. The digital marketing training provides a lot of advantages to all the ones who are related to marketing in some way or the other. Some of the Benefits of Digital Marketing are as follows:

  • With the aid of a good digital marketing policy, it becomes possible for even a small business to compete with the big players in the industry.
  • Digital marketing strategy is less costly and economical in comparison to the other modes of advertising
  • With proper digital marketing,one can get to know whether his marketing strategies are coming out to be successful and if not they can be changed or improved for getting quick results.

Why there is a need for training on digital marketing?

Nowadays digital marketing is continuing to grow at an increased rate on account of the marketers who are facing new challenges everyday. As such

Digital Marketing Training
                       Digital Marketing Training

digital marketing course has been designed so as to educate the professionals from every field. It is true that one can become an expert in this field without getting admitted for any course or undergoing any sort of training program.

However, not everybody can become deft in this area without proper digital marketing training. Only a right digital marketing training program can make one acquainted with the marketing structure and strategies in a real sense. Among all other centers of training, digital marketing training in Delhi offers various courses on SEO, email marketing, social media marketing, strategies for making money, search engine marketing along with online reputation management.

With the help of digital marketing training, all the businesses and enterprises can have a professional marketing touch in the fields of marketing. With the help of the digital marketing training, one can derive the needed skills for structuring the most effective marketing strategies. One can also get different certificates after completion of the digital marketing training.

Digital Marketing training courses are applicable for the following audience, but not restricted to anyone who is passionate to pursue a Digital Marketing career;

  • StartUps or Entrepreneurs
  • Offline Marketing Managers/ Asst. Manager / Supervisors
  • MBA / MCA / Marketing Students
  • Digital Marketing Analysts
  • SEO / PPC / Analyst who wants to upgrade their career profile
  • Content Strategist / Bloggers
  • Anyone who wants to learn and incorporate the reality of marketing on a Digital Media platform
  • Engineering students
  • Corporate companies willing to implement digital marketing
  • Industry clients including real estate, healthcare, travel, e-commerce, insurance, and others who wants to integrate digital marketing to scale their online business

How You Can Become an Efficient Digital Marketing Specialist?

An overview on digital marketing

Once you think of the word digital, it refers to different channels that are used up in order to give a unique look by providing the audience ways to tackle issues all the more. To know a better overview of the same it is important to take admission in various digital marketing classes to learn about significant ideas on the same.

digital marketing training institute in delhi

There are two kinds of marketing namely- inbound marketing as well as outbound marketing which is also known as digital marketing. Through this high quality data driven marketing of various products you can serve digital technologies mainly via internet. This even includes use of devices like- mobiles, tabs and other digital advertising medium to do the task.

Who is a digital marketing specialist?

Since digital marketing stands the test of time in order to optimize various potentialities of business with latest tools there has come up various options like Search Engine Optimization as well as marketing. To be a successful digital specialist, one needs to undergo digital marketing training from reputed institutes so that you can get the best knowledge. New tools help in increasing marketing techniques by following true-blue digital marketing resources.

This in turn helps in growing credibility in the market. By utilizing proper digital marketing resources and step by step training one can easily get hold of ways which are not only fruitful but also effective. A digital marketing specialist helps in various ways in which one can easily give great start-ups to the business with unique creative content to impress the people.

Focusing on digital marketing strategies

To learn in details about processing of digital marketing strategies, one needs to take proper digital marketing course that is conducted in step by step method to make one aware of further proceedings. There are various well known institutes who run courses on digital marketing classes so that there comes up a clear picture of the same.

A digital marketing institute teaches you the right way of doing business and growing it efficiently from a small start up to a bigger platform. There are many customers and even business clients who are online all day. This is because they never want to leave a single moment of profit.

How important is internet marketing to the digital world?

The capital city of India-Delhi is helping candidates who are interested in starting their own business firms. The digital marketing course in Delhi is one such initiative started by reputed institutes in Delhi to give support to these business bent of mind. Marketing is a social process where impact is spreaded over a vast area in both cases of profit and loss.

Internet marketing is quite an inexpensive and can be started as and when thought. In the present times customers are moving towards internet strategies to grow their business by going online. Research on social media can prove greater decisions through reviews and participation.

Delhi and its marketing institutes have set up many trends which have revolutionized the way of online marketing for medium scale industries. These institutes teach candidates that choosing a strong marketing strategy is not a choice but a necessity for every business firm.

How Digital Media & Marketing Can Change Your Life?

Social media and digital technology have influenced how we spend our time and forced marketers to evolve how they reach consumers. Fast forward to Year 2000, and digital media has become not only a key part of the modern lifestyle, but a useful marketing channel for businesses of all sizes. This tells that everything has officially and permanently changed. There is a generation of kids coming up who can’t even conceive of a world without smart phones and social networking. It has officially embedded itself in our culture.

Digital Marketing is one of the fastest growing industries in the world. It has changed the way people behave and how they buy and sell goods and services. By spending the time to develop a solid digital marketing strategy for your company, and implementing it, you could become a major success with your e-business or your brick and mortar business in no time, by going where the crowds are.

A lot of internet marketers never achieve success. Some have a great idea but fail to see it through, some don’t have the required dedication, and some fail because they are looking for a quick buck. But there are many top internet marketers who are definitely not the case. So today we’re going to show you how one common man achieved quick and huge success with his projects. Seeing his secret sauce, you too will be inspired to act accordingly.

Bhuvan Bam’s Success Story: BB ki vines

Do you remember watching a YouTube video of a 22-23 year old boy, playing multiple characters in a single video? You must have spent hours watching his videos one after another. We here are talking about the famous you tuber and entertainer Bhuvan Bam and his vines.

The Indian entertainer is the trending topic among the youngsters. He is one of the popular you tubers of India.

There are many other YouTube channels that are solely entertaining everyone from years but what makes BB ki Vines so different from others and why it is viewed, liked and subscribed millions of followers in such a short time span. The ‘BB ki vines’ is popular among the youth of India, Pakistan and Bangladesh, in fact the video, first went viral in Pakistan.

Today, ‘BB ki vines’ has been subscribed by more than 3 million people in just one year and 1.5 million fans on Facebook. Here is the success recipe of BB ki vines.

23 year old Bhuvan Bam comes from New Delhi, he was born on 21st Jan 1994, and He did his schooling from Greenfields School, New Delhi and later on became a student of Shaheed Bhagat Singh College, a constituent of University of Delhi. He is a music composer as well as a singer. Bhuvan started his own YouTube channel called ‘BB ki Vines’ or ‘Bancho’ in 2016. He started his career as a bar singer.

Then how the BB ki vines started, according to quora, it started accidentally when Bhuvan watching experimenting with his nexus front camera.His very first video ‘The Chakhna issue’ got only 10-15 views, but he still continued with the series. He has introduced many characters that are relatable and that is why liked by many of the Indians. Sameer Fuddi, Bancho, Dr. sehgal, babloo, Jaanki and bhuvan, all of these characters have been written and played by Bhuvan. Bhuvan writes the scripts by his own and also do the editing of videos.

The choice of words in script, the kind of language he use and personification of characters is so catchy, we find such people around us. So we can say that he has kept the formula simple and has gone as much ‘Desi’ as he can in all his videos.

Bhuvan said in his first episode of ‘Ask BB’ that there is no secret behind becoming a successful you tuber; you just need to be creative and original.

Bhuvan has dreams to make career in Bollywood but no plans to stop BB ki Vines. Last year he was seen in the television advertisement of ‘Tapzo’ and this year he is busy shooting for TVF web series also he has recently partnered up with AIB (All India Bakchod) which is a leading online entertainment channel.Bhuvan has played main role in ‘Bachelors’ by tvf.

“BB Ki Vines was the one thing that changed my life. I didn’t know what to do in life. However, I was performing music. BB Ki Vines was deep routed to me since school time. I was the entertainer of my class and loved cracking jokes and making people laugh. I didn’t expect that BB Ki Vines was to happen. It was so random” says Bhuvan Bam.

How to Become a Digital Media Marketing Expert

Are you thinking of taking your career ahead with digital marketing and want to deep dive in this field? The biggest question in front of you is how to become a digital media marketing expert? It is not easy to achieve expertise in digital media marketing, although it is interesting but if you have creative mind and if you can think out of the box then with some efforts you can become the expert.

Digital Marketing Training by Cridor

Here are some tips that you should not ignore if you want become a Digital Media Expert:

1. Follow these blogs:

Digital marketing trends are always varying. You should keep a track of all the newest trends related to it to stay ahead and updated. You can take some time out to learn new things by reading the informative blogs. Here is the list of blogs that you can follow:

  • The Moz Blog
  • Buffer
  • PR Daily news
  • The Search Engine Journal
  • Social media Examiner

They are many other blogs by professionals that you can find out the internet and read to get thelatest information and to stand out in the market.

2. Digital Marketing Training

If you want to get some hands of experience in the beginning of your digital marketing career then you should consider getting digital marketing training. The certified and trained candidates will easily find the live projects to work on. This will add on to your experience. Choose the right Digital marketing training institute where you will get maximum information and practical knowledge as well.

3. Stay Updated:

Stay connected with the latest knowledge, trends, and the algorithms coming out consistently. Read as many things about different trends of digital marketing as you can. You can try on some basic things on your own. If you want to become a digital media marketing expert then your study will never end. You should have updated information at each level.

4. Start using Social Media:

We all are using social media but start using it more often and look at it in the study prospective. Social Media is the basis of any successful digital marketing campaign. You have to become very handy in it. There are lots of social media platforms coming out. Try to learn about maximum platforms and do experiments using your own account.

Conclusion:

Apart from this, you can start writing your own blog to improve your content writing skills. You can also learn the basics of information technology which will help you to do your work professionally. Keep in mind that digital marketing is a moving industry, and if you don’t consistently read about and experiment new things you will not shine out in the crowd.

Top 10 Tips to Increase Traffic on Your Website in 2017

For more lead generation and growth hacking you need to get more traffic on your website. So, read these tips to increase traffic on your website till the end. Website is the primary digital source for people to connect with you.

Traffic on website determines the success of your online presence. Website should be well-structured and highly informative. It should make it easier for the users to get all the details about company and products and it should have simple navigations.

Tips To Drive Traffic to Your Website

Content on the website should be very relevant with your business as it’s a medium for your visitors to know everything about your company, team, products, services etc.

Follow these top 10 tips to increase traffic on your Website:

1. Blogging:

Take your blog readers to your website by adding links in the blogs. You can give the URL in the bio or can simply add links of relevant pages in the content itself. This is the most effective way to get more traffic.

2. Social Media Appearance:

Make your social media profiles innovative so that people would like to visit it. People spend a lot of time scrolling through social platforms. You have to be creative and should plan a good strategy to account more leads through social media.

3. Facebook groups:

You can target most of your audience through Facebook. Facebook is on top most and trend setter social media platform.  Be a member of Facebook groups that are related to your business and post daily updates on it. Don’t forget to include link to your website in it.

4. Forum Discussions:

Participate in discussions. Leave comments with website links in the forum discussions that you think are relevant with your business.

5. Long-Tail Keywords:

Keyword optimization and quality of the content remains the most important factor to get more traffic. Make sure that you are coming with content which is up to date, original and the keywords have been optimized perfectly.  Try to use long tail keywords

6. Video Content:

Don’t just stop on sharing readable content; go for some visual content too. Post videos on Youtube and ask your subscribers or viewers to go on provided link for more details.  Make videos that will entertain people at the same time promote your business. You can share these videos on other social media platforms further.

7. Questions and answers:

In addition to participating in forum discussions. You can go to question answers platforms and solve the queries of people by giving answers to their questions which are may be related to your products or services.

8. Website Speed:

Ensure that your website loads rapidly on all types of devices. Make your website mobile friendly as most of the traffic is tracked through smart phones these days.

9. Email-marketing:

Email marketing can be a powerful way, and even a moderately strategic email blast can give significant results in the growth of the traffic. Just make sure that you are not bombarding it and sending every single update through emails.

10. Use Infographics:

You need to get this done from the web designer. Create creative and interesting infographics. Do outreach for links, promote on Pinterest, etc.

Conclusion:

To get the significant website traffic you need to be active on all the social media platforms and strategies strong inbound techniques and mingle them with some older hacks. Based on your company size and type of business you can identify the tips to increase traffic on your Website that can be effective.

These top tips to increase traffic on your Website are summarized by Cridor – one of the leading digital marketing training institutes in Delhi, awarded as one of the top 10 IT and Educational Training providers by International Council of Studies. Being digitally active and updated is the key to drive more traffic.

Source: http://www.googleseotrends.com/tips-to-increase-traffic-on-your-website

Top 10 Internet Marketing Tools for Business in 2017

Digital marketing has become the pivotal marketing strategy of business world. You need to optimize digital platforms efficiently to get good results. Internet marketing can become easier with the use of internet marketing tools. These tools will help you to reduce your efforts and will give you better results.

Internet Marketing Tools
Internet Marketing Tools

Here are Top 10 internet marketing tools that every marketer should master in.

1. Google Trends:

This free online marketing toolis very useful in getting the trending data. This gives the information about what’s trending near you right now, these updates from Google can be used to create your blogs and posts.

2. Google Keyword Planner:

Google gives a variety of online marketing tools.Google keyword planner is a feature in Google Adwords. This lets you find relevant keywords and you can even bid these keywords for paid campaigns.

3. SerpStat:

As the name suggests this tool gives you the statistics based on search engine result pages. It allows to do website and domain analysis and also gives site audit data.

4. Buzzsumo:

This tool analyses the topic that you have entered and gives the details on how it will perform also it gives Continue reading “Top 10 Internet Marketing Tools for Business in 2017”

Top 10 Digital Marketing Tips for 2017

Digital Marketing is influential and powerful. It always gives the result if the amount of time and efforts are directed in right direction and with a proper approach. But if anyone is new to digital marketing it can be quite difficult task to know the exact starting point. So what to do for learning digital marketing properly? To answer this question we need to understand why we looking for? & whom we looking for?

There could be different scenario, For example:If your Student & want to get knowledge, or If your Businessmen want to grow your Business or If your Working professional & want to add Digital Skill to upgrade & scale up your career. So if you are new to digital marketing and belongs to any of these 3 categories, it would be wise to go and learn at any of the top digital marketing training institute in your locality.

Digital Marketing Tips

Meanwhile, following are top 10 tips which can be followed if anyone is targeting to improve business via digital marketing.

1. Understand Goals, Use Tactics and Make Strategies:

The very first thing is to decide the goal before going for digital marketing as this is will be the first step or point to prepare strategy for the digital marketing campaign. Running a digital marketing campaign without a clear strategy in place is like setting off on sail without a map and directions. So, prepare a clear and focused plan based on the goals to achieve it in stipulated time. The goal should be real and meaningful.

The next step would be to prepare strategy and use different tactics while planning strategy.

2. Use Social Media to Make a Brand:

The year 2017 and coming years will see a great change in the way where conversation between company to consumer will not be the only way to attract consumers. Consumer to consumer will be more effective and provide big opportunity to improve conversion rates. As now a day’s variety of platforms available like WhatsApp, Facebook, twitter etc. which can be used to engage new or existing customers simultaneously in a quick and interactive way. It also be used to promote and maintain brand value of the product.

3. Mobile Friendly as Mobile Is New UI:

Mobile is getting more and more popularity now a day. The fading away of desktop and laptop devices and increase in popularity of hand held devices clearly indicates that the future rests on Mobile based digital marketing. Hence mobile search and optimization should be one of the top priority for digital marketing. Also, to make sure that the digital marketing is responsive and compatible across a variety of devices. This will the credibility if brand.

4. Inbound Marketing:

Inbound Marketing segment takes the support from social media, webinars, e-books, digital contents, blogs or e- newsletter to boost the number of clicks on links and website and to learn more about its services. This is one of the most popular and effective way for digital marketing. Facebook ads, Google AdWords are the options available on social platforms to boost the digital marketing.

digital marketing Training

5. Improve Content and Update It Daily:

SEO is widely known as Search Engine Optimization and it is the process of improving the content, structure, visibility, ease of access and organization of the site so that it can be indexed correctly by the search engines. It also includes promotional activities to improve the search engine rank of the website. Content management plays an important role to rank the website and the content on the website should be precise and meaningful. Also, the data should be up to date so that consumers can be attracted to the updated info.

6. Website Analytics:

The best of Digital marketing is that its measurable. The traffic on website can not only be increased but it can also be measured that from which reason or area the traffic is coming. So, that the data analytics can be used to analyze the interest of consumer and redirect them to the content accordingly. There are many tools in the market which can be used for web analytics like Google Analytics. The advantage for the business is to measure the return on Investment of the site which will enable to make smart decision based on these data.

7. Increase Visual Content:

In Today’s world, where consumer wants to know in smaller amount of time, creating an engaging content is key. Also, visual marketing is a very effective way of storytelling and it helps to attract more customers and prospects. So, a video from as small as in seconds to maximum in few minutes can be used for digital marketing.Even though the video advertising is not new for social media platforms like YouTube and Facebook, but the news of Google entering in this with SERP video advertising will change the whole online advertisement industry.

8. Conversion Rate Optimization:

Conversion Rate Optimization or CRO is a known term in digital marketing, it helps to track user behavior on website and identify elements that results in the highest number of conversion. So, digital marketers can use Conversion Rate Optimization instead of allocating a huge amount into advertisement to pipe in more of the existing traffic into sales.

9. Run Contests:

Running different types of contest is one of the most effective way to promote the brand and improve brand value in today’s world. There are various brands in the market which can be taken as example who achieved their goals with the help of different contests. This will help to attract more number of prospects in lesser time and the news of the same can be spread like air with the help of social media.

10.  Be Consistent:

In this competitive world, the one who continuously makes effort will win the race at the end. There may be many ups and downs but the business and strategy for the same should be energized with consistent efforts. This will improve website rating and the brand value. Digital marketing strategy should be accurate in portraying brand, key message and target core audience ensuring synergy with other marketing activities.

So looking for a boost in your sales through digital marketing, Join Cridor, one of the leading digital marketing training institute in Delhi , awarded as one of the Top 10 IT and educational training providers by International Council of Studies.

Top 5 Internet Marketing Strategies to Boost Your Sales in 2017

Marketing is basically the management process or art of moving a product from concept to customer. One’s the price, product and place are decided out of the four P’s of marketing and the last yet the most crucial stage remain to accomplished. And this final aspect of marketing is what actually gives you the edge over your competitors. The final P of marketing, that is the promotion, is what presents and promises an exciting launch of your product in the market.

boost your sales
boost your sales

As digitization is influencing every aspect of our lives, internet marketing has created a niche for itself in the world of marketing. As marketing too is all about targeting and influencing your customers efficiently and positively. In the recent years, the internet marketing has brought about increase in mobile marketing and provided a more personalised form of marketing which creates a better impact on the customers.  Here we present you the 5 most effective internet marketing strategies to boost your sales in 2017.

  1. Content Marketing

Content marketing is one of the latest and most popular form of internet marketing strategy and has been standing amongst the top three trending and most effective internet marketing strategies since last three years. One needs to have a genuine internet marketing strategy in place so as to excel in content marketing in order to meet your goals and improving outcomes.

  1. Mobile Marketing

As per stastista, the statistics portal, India has about 340.2 million smartphone users and are rapidly increasing in number. Also most of the smartphone users are in habit of keeping their cell phones close to them. Hence, cell phones act as the most efficient and convenient mode of marketing these days. SMS, in-app messaging, mobile optimized websites, mobile advertising and other forms of mobile-centric marketing are the best way whether you run a small business or a large business

  1. Social Advertising

Another trend that has seen a rapid growth is that of social advertising. Social advertising is the next most used platform by every consumer. It connects people who come from different strata of society and also people with different need. Also it lets you connect directly to your potential customers. Making this mode of internet marketing much efficient

  1. Website Personalization

It offers your customers with special treatment, helping the customer to identify you differently from the other business. Companies are focusing their efforts on intelligent marketing tactics that use big data stores to advertise to customers on an individual basis. This includes users suggested products, information or other navigational choices based on the habits or preferences of the user.

  1. Search Engine Optimization

Put a good show to get a good sale is the doctrine applicable to the internet marketing strategy used in search engine optimization. Search engine optimization is the process of maximising the number of visitors on a particular site by enhancing the visibility of the sites.

Overall, with the increase in digitization, the scope of internet marketing only seems ever-widening. Also expertise in the field of internet marketing would further help your business to effectively market your products over internet. So do you want to increase your sales or looking to expand your startup, then do Join Cridor, one of the best digital marketing training institute in Delhi to learn effective internet marketing strategies to boost your sales in 2017.