Top 5 Digital Marketing Job Opportunities

Digital Marketing is a fresh field to jump in, a skill based profession no one has taken seriously yet. It’s been only 5-7 years now, jobs in Digital Marketing are gradually rising. Till the end of 2010, Indian businesses were using traditional and local marketing strategies to market their products and services. But now it’s 2017 and according to Times group, India will have around 2 lacs of job opportunities in Digital Marketing sector at the end of this year.

Those who adopted Digital Marketing in India at its beginning, they are on the top of the hill and earning as much as any director would earn in an MNC. Yes, that’s a fact, now is the time to adopt Digital Marketing as a full time career and get a sound life.

Digital Marketing doesn’t need any special talents but a simple skillset that can include: Data Analysis, Command over English and Social Media as well as Email, Basic knowledge of search engines and how they work etc.

As per the studies, the starting salary for digital marketing professionals at various levels will see the range of:

Job Title Experience in Years Salary (INR in Lacs Yearly)
Executive 0-1 1.5-3.0
Specialist 1-3 2.0-4.0
Team Lead 2-4 2.5-5.50
Strategist/Analyst 3.5-5 5.0-9.0
Digital Marketing Head 5-10 10.0-40.0

Though Digital Marketing doesn’t need any specific skill set but if you have some skills like command over language and proper sense of communication you will need some training in Digital Marketing which can be availed in many Digital Marketing Institutes across India. Delhi and Bangalore are two of the most important cities in India and they are capitals of Digital Marketing is Digital India. There are many sound Digital Marketing Courses in Delhi as well as Bangalore, shaping the future of aspiring digital marketers.

Here are the top 5 Digital Marketing job opportunities to grab right now.

1. Digital Marketing Manager.

A Digital Marketing Manager is responsible to look out for each and everything right from employees, system to customers in Digital flow.

Roles:

  • Creating strategies to increase online traffic to the organization’s website
    • Tracking the conversions and improving the percentages and numbers
    • Taking care of everything from SEO, SEM to Social Media Marketing
    • Creating Social Media Marketing strategies to create a brand name in Social Media and raise awareness
    • Improving the user experience on the company’s website(Includes design, content and usability)
    • Collecting and Evaluating customer feedback data
    • Evaluating competitor’s Digital Marketing strategies and creating plans to overtake them

Although, there is no fix list of responsibilities that a Digital marketing manager can work on, these are just the basic roles.

digital marketing jobs opportunities

2. Search Engine Optimizer.

The Search Engine Optimizer deals with Search Engine related queries and processes such as, content strategy, link building, and keyword strategy to increase rankings on all major Search Engines. SEO optimizer is also responsible for SEM activities to give a good amount of ROI to his clients.

Roles:

  • Conduct tests, collect and examine data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Search and analyze copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing people to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

top digital marketing jobs opportunities

3. Social Media Marketing Expert.

Social Media Marketing expert administers the clients’ social media marketing and advertising.

Social Media Manager’s success lies in community leadership and participation in both online and offline modes. An essential quality is to communicate the clients’ brand in a positive and authentic way what will attract today’s modern, hyper-connected buyers.

Roles

  • Client education
  • Brand monitoring
  • Legal issues awareness regarding social media
  • Content Marketing
  • Basic knowledge of accounting and payments.

4. Content Marketing Manager.

Content Marketing Manager is responsible for almost all types of content that is to be published in Digital Marketing firm. It includes textual, audio-visual as well as graphical data that is collected from respective experts. Content Manager is responsible for choosing right form of content for right time and initially from creating brand awareness to improve quality of brands.

Roles:

  • Content manager is liable for all content selling initiatives to drive traffic, engagement, leads that deliver sales and client retention.
  • Collaborates to deliver an efficient content selling strategy and editorial attempt to meet the business objectives at all-time low potential price
  • This role needs a whole publisher mindset: the produce the content our audience is longing for then to optimize the trail to conversion
  • Editorial necessities embody basic SEO understanding, content categorization and structure, content development, distribution and activity. Development of editorial governance thus content is in keeping with our whole voice, vogue and tone.
  • Editorial calendar and organization workflows should be developed and managed

5. Copywriter

Copywriting is a field where a writer gets an idea from client and develop fresh new data in his/her own words that is SEO friendly with full of creative language and tone. Copywriter has knowledge of English at most. He/she needs to have command over language than any other common human being. He/she gets a proper idea of brand and further they required to create catchy as well as smooth and bearable content for common audience.

Roles:

  • Understanding core message from client, and targeting their core customers and audience accordingly.
  • Brainstorming visual and copy ideas with other members of the creative team
  • Writing and presenting many options to clients
  • Modifying copy until the client is satisfied
  • Overseeing the production phase.

So want to learn the best of digital marketing techniques and looking for a rewarding career in digital marketing, Join Cridor – digital marketing training institute in Delhi, awarded as one of the Top 10 IT and educational training providers by International Council of Studies for second consecutive year in the field of digital marketing and IT training..

How To Get a High Paying Digital Marketing Job

Digital Marketing is a growing industry as now the businesses are going digital first. Along with the traditional marketing MBA graduates there is a huge demand of Digital marketers, all over the world. You don’t have to have post graduate degree to get a digital marketing job but it would surely add value if you have one.

digital marketing Job

As a fresher, initially you will get lot of opportunities in this field but to go ahead in your career and have stable financial life you need a job that pays you well, here are some:

Tips on how to get High paying digital marketing job

  • Unless you know the whole and soul of digital marketing, you are not going to find good opportunities. So, initially start with getting the concepts clear and then go in the depth of each topic. Keep yourself updated with all the trends coming in.
  • If you don’t know anything about online marketing and its techniques, then take course from a digital marketing institute where you will get to learn about different areas of digital marketing. Perform all the tasks by yourself. The more practical knowledge you get the better it is for your career.
  • Get handy with Adwards PPC campaigns. Do as much experiments as you can. Start from the small assignments and try to achieve expertise in it. As the PPC campaigns cannot be completely taught unless you don’t do it by yourself several times you cannot know it entirely.
  • Give reasons to the employers to believe in your statement that you are a digital marketing expert. You can do that by blogging, by writing interesting and engaging stuff on web. Only you can brand yourself in front of potential employers.
  • Think about what you can give to the company instead of thinking about what you will get out of the job. If you think about the company’s progress first and explain them what strategies you have to make their digital presence productive, then they will be happy to pay you more.
  • Get started learning digital marketing right away. Open a website of your own, and learn all the digital marketing modules by yourself. Read about SEO, content, social media, email, and so on.

In summary:

I hope that you have got the idea of what to do to get a well-paid job in digital marketing. To get a good digital marketing job, you need to be professed as a digital marketing expert first and should build industry connections as most of the times, good jobs are first given from referral networks, and only if the HR department cannot find talent then they go for the job portals.

Career Opportunities in Digital Marketing after MBA

Digital marketing is becoming very essential in India. Until 2010, many businesses did not take it seriously. They were not ready to change and were stuck with traditional marketing practices but with time as the people are spending a lot of time on internet, it is has become necessary to use digital platforms for the marketing purpose. To get a good job, you need to have this additional certification included in your toolkit.

Job opportunities after MBAIf you are holding an MBA degree or currently pursuing it, then digital marketing certification course will add an extra edge to your degree. Digital marketing is the latest and essential trend to successfully run any business. Businesses are going digital and digital marketing is taking over the traditional marketing. Internet is the initial place to start the marketing of business offerings.

 

Doing a certification in digital marketing course will add extra value to your MBA degree and will increase your career opportunities.

The digital marketing course includes:

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Marketing (SMM)
  • Email Marketing
  • Inbound Marketing
  • Growth Hacking
  • Web Analytics
  • Mobile Marketing
  • Content Writing

Going through Digital Marketing certification programs will help one get familiar with the above mentioned sides of Digital Marketing. Having these abilities will give you an advantage in the digital world! Recruiters and businesses, today, look for the above stated skills in candidates as the major part of their customers is online, checking out the type of products and services they are selling. To stay ahead in the competition businesses need the dedicate team for online marketing.

You can specialize in any of the above according to your interests and understanding. Digital marketing is one of the job oriented courses after MBA which gives growth in career, in terms of position as well as salary. Here are the digital marketing salaries and roles,

salary in digital marketing

Conclusion:

Digital marketing course will help you to get a better marketing job. Digital marketing job opportunities have increased radically in past few years. One of the main reasons, why IT professional are turning towards it, is the digital marketing salary range. Companies offer good salaries to the digital marketers with technical background. Digital marketing has job opportunities for everyone. And it is advantageous for the entrepreneurs too.

Digital Marketing training after MBA is a worthy investment of time as well as money. The skills developed through learning Digital Marketing will help you to grab the opportunities offered by digital platforms.