Top 5 Digital Marketing Job Opportunities

Digital Marketing is a fresh field to jump in, a skill based profession no one has taken seriously yet. It’s been only 5-7 years now, jobs in Digital Marketing are gradually rising. Till the end of 2010, Indian businesses were using traditional and local marketing strategies to market their products and services. But now it’s 2017 and according to Times group, India will have around 2 lacs of job opportunities in Digital Marketing sector at the end of this year.

Those who adopted Digital Marketing in India at its beginning, they are on the top of the hill and earning as much as any director would earn in an MNC. Yes, that’s a fact, now is the time to adopt Digital Marketing as a full time career and get a sound life.

Digital Marketing doesn’t need any special talents but a simple skillset that can include: Data Analysis, Command over English and Social Media as well as Email, Basic knowledge of search engines and how they work etc.

As per the studies, the starting salary for digital marketing professionals at various levels will see the range of:

Job Title Experience in Years Salary (INR in Lacs Yearly)
Executive 0-1 1.5-3.0
Specialist 1-3 2.0-4.0
Team Lead 2-4 2.5-5.50
Strategist/Analyst 3.5-5 5.0-9.0
Digital Marketing Head 5-10 10.0-40.0

Though Digital Marketing doesn’t need any specific skill set but if you have some skills like command over language and proper sense of communication you will need some training in Digital Marketing which can be availed in many Digital Marketing Institutes across India. Delhi and Bangalore are two of the most important cities in India and they are capitals of Digital Marketing is Digital India. There are many sound Digital Marketing Courses in Delhi as well as Bangalore, shaping the future of aspiring digital marketers.

Here are the top 5 Digital Marketing job opportunities to grab right now.

1. Digital Marketing Manager.

A Digital Marketing Manager is responsible to look out for each and everything right from employees, system to customers in Digital flow.

Roles:

  • Creating strategies to increase online traffic to the organization’s website
    • Tracking the conversions and improving the percentages and numbers
    • Taking care of everything from SEO, SEM to Social Media Marketing
    • Creating Social Media Marketing strategies to create a brand name in Social Media and raise awareness
    • Improving the user experience on the company’s website(Includes design, content and usability)
    • Collecting and Evaluating customer feedback data
    • Evaluating competitor’s Digital Marketing strategies and creating plans to overtake them

Although, there is no fix list of responsibilities that a Digital marketing manager can work on, these are just the basic roles.

digital marketing jobs opportunities

2. Search Engine Optimizer.

The Search Engine Optimizer deals with Search Engine related queries and processes such as, content strategy, link building, and keyword strategy to increase rankings on all major Search Engines. SEO optimizer is also responsible for SEM activities to give a good amount of ROI to his clients.

Roles:

  • Conduct tests, collect and examine data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Search and analyze copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing people to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

top digital marketing jobs opportunities

3. Social Media Marketing Expert.

Social Media Marketing expert administers the clients’ social media marketing and advertising.

Social Media Manager’s success lies in community leadership and participation in both online and offline modes. An essential quality is to communicate the clients’ brand in a positive and authentic way what will attract today’s modern, hyper-connected buyers.

Roles

  • Client education
  • Brand monitoring
  • Legal issues awareness regarding social media
  • Content Marketing
  • Basic knowledge of accounting and payments.

4. Content Marketing Manager.

Content Marketing Manager is responsible for almost all types of content that is to be published in Digital Marketing firm. It includes textual, audio-visual as well as graphical data that is collected from respective experts. Content Manager is responsible for choosing right form of content for right time and initially from creating brand awareness to improve quality of brands.

Roles:

  • Content manager is liable for all content selling initiatives to drive traffic, engagement, leads that deliver sales and client retention.
  • Collaborates to deliver an efficient content selling strategy and editorial attempt to meet the business objectives at all-time low potential price
  • This role needs a whole publisher mindset: the produce the content our audience is longing for then to optimize the trail to conversion
  • Editorial necessities embody basic SEO understanding, content categorization and structure, content development, distribution and activity. Development of editorial governance thus content is in keeping with our whole voice, vogue and tone.
  • Editorial calendar and organization workflows should be developed and managed

5. Copywriter

Copywriting is a field where a writer gets an idea from client and develop fresh new data in his/her own words that is SEO friendly with full of creative language and tone. Copywriter has knowledge of English at most. He/she needs to have command over language than any other common human being. He/she gets a proper idea of brand and further they required to create catchy as well as smooth and bearable content for common audience.

Roles:

  • Understanding core message from client, and targeting their core customers and audience accordingly.
  • Brainstorming visual and copy ideas with other members of the creative team
  • Writing and presenting many options to clients
  • Modifying copy until the client is satisfied
  • Overseeing the production phase.

So want to learn the best of digital marketing techniques and looking for a rewarding career in digital marketing, Join Cridor – digital marketing training institute in Delhi, awarded as one of the Top 10 IT and educational training providers by International Council of Studies for second consecutive year in the field of digital marketing and IT training..

Top 10 Benefits of Social Media Marketing

Social media marketing is no more an optional marketing strategy but it has become the most essential fad to grow business. It is rapidly becoming the most substantial part of successful online marketing strategies owing to the advantages of Social Media Marketing, The businesses around the globe are discovering social media tactics that can contribute to their success.

social Media Marketing

Check out these Top benefits of social media marketing:

  1. Brand recognition is one of the important things that every business needs to have. Through social media you can reach out to the maximum people. Social marketers can highlight their brand in front of people in fastest possible manner.
  2. Social media marketing is cost effective and gives higher returns as compared to other marketing channels such as Television. You can reach to the exact potential customers using social media.
  3. Social networks permit marketing experts to view and analyse what their target audience is looking for on internet. This information is available in details which helps the marketers to plan have a productive social media marketing plan. It is significant for online businesses to use social media to collect customer data to better cater the needs of their customers.
  4. Through interesting blog posts, status updates, info graphics and videos on social media channels you can ensure the customer engagement and can make them trust your brand more.
  5. You can add the necessary site links to your social media posts which will help you to increase your website traffic. Social media is the most preferred and best platform to enhance customer engagement, to generate conversion and to interact well with customers.
  6. If you have really strong social media marketing strategies and unique ideas for social media marketing, you can expand the number of fans and followers of your business page. The social media followers that you attract through your social profile usually follow you for long terms, and moreover, they encourage more users that will influence sales and increase ROI.
  7. You can reach out the maximum people through social media as no matter what is the size and type of your business. A large number of your potential customers is already online and searching for the kind of products and services you are dealing with.
  8. Social media helps a lot in improving search rank of your website. It plays a significant role to increase reach of your business.
  9. Social media helps you to interact with your customers easily. Customers appreciate knowing that when they post comments on your pages, they will receive a personalized response rather than an automated message.
  10. With social media presence you can gain key information about your competitors. This kind of monitoring will allow you to build strategic business decisions to stay ahead of them.

In Summary:

Social media is going to be the supreme platform which will not just making your marketing campaigns productive and interesting but will also help you to ensure more profits. Just go through over-described top 10 benefits of social media in business, and update me in comments if you can put forward some other benefits of social media marketing.

So want to learn the best of Social Media Marketing techniques and looking for a rewarding career in digital marketing, Join Cridor digital marketing training institute in Delhi , awarded as one of the Top 10 IT and educational training providers by International Council of Studies for second consecutive year in the field of digital marketing and IT training..

Why you have to be More Active on Social Media

There are over 1.82 billion social network users worldwide and if you are an entrepreneur or a digital marketing professional, you will have to use social media more often because no matter what is the nature of you business, no matter what is the size of your organization, most of your customers are spending their time online to find out about products, services, rates and reviews and doing comparisons before buying anything. Social media marketing has become the essential part of any business that wants to stand out.

Social Media expert Cridor

There are number of perks of social media marketing; you just have to be consistent in your social media activities as the trends change very rapidly that if you don’t know or haven’t shared something about today’s trending topic, you will not stand out in the crowd. What is in trend today might go out of fashion tomorrow. So take your sleeves up to show upyour entirecreativeness.

Social media marketing for business:

Social media optimization will ensure the growth in the business. Social media is so much beneficial in terms of establishing well customer relationship and it is much more that what it was few years back. The increasing number of business owners who have understood the importance of social media, shows its potential to expand business.   Make your social media strategy clear and implement it properly. There are many tools available in the market to have effective and result oriented growth hacking techniques.

Social Media Marketing Training:

If you are still not as good as your competitors in making use of social media and need some help to understand it completely then consider getting training for it. In Social Media Training you will get to learn about how to make most out of the social media. How to use different online tools and make strategies to run successful SMO campaigns? And most importantly you will learn the tactics of successful PPC campaigns. There are number of other things like insights and analysis that you need to know to become an expert in social media marketing.

Conclusion:

Implementing right strategies will assuredly help you to cultivate your business. Social media benefits can be enjoyed more if you keep your social media profile well-structured and include high-quality pictures also if the content that you are using is engaging and grammatically correct. Add call to action button and chat bots to your page also ask your website visitors and blog readers to like you on Facebook and to get in touch on other social Medias by providing the specific links since increasing your audience in social media can improve conversion rates on your existing traffic.