Top 10 Benefits of Social Media Marketing

Social media marketing is no more an optional marketing strategy but it has become the most essential fad to grow business. It is rapidly becoming the most substantial part of successful online marketing strategies owing to the advantages of Social Media Marketing, The businesses around the globe are discovering social media tactics that can contribute to their success.

social Media Marketing

Check out these Top benefits of social media marketing:

  1. Brand recognition is one of the important things that every business needs to have. Through social media you can reach out to the maximum people. Social marketers can highlight their brand in front of people in fastest possible manner.
  2. Social media marketing is cost effective and gives higher returns as compared to other marketing channels such as Television. You can reach to the exact potential customers using social media.
  3. Social networks permit marketing experts to view and analyse what their target audience is looking for on internet. This information is available in details which helps the marketers to plan have a productive social media marketing plan. It is significant for online businesses to use social media to collect customer data to better cater the needs of their customers.
  4. Through interesting blog posts, status updates, info graphics and videos on social media channels you can ensure the customer engagement and can make them trust your brand more.
  5. You can add the necessary site links to your social media posts which will help you to increase your website traffic. Social media is the most preferred and best platform to enhance customer engagement, to generate conversion and to interact well with customers.
  6. If you have really strong social media marketing strategies and unique ideas for social media marketing, you can expand the number of fans and followers of your business page. The social media followers that you attract through your social profile usually follow you for long terms, and moreover, they encourage more users that will influence sales and increase ROI.
  7. You can reach out the maximum people through social media as no matter what is the size and type of your business. A large number of your potential customers is already online and searching for the kind of products and services you are dealing with.
  8. Social media helps a lot in improving search rank of your website. It plays a significant role to increase reach of your business.
  9. Social media helps you to interact with your customers easily. Customers appreciate knowing that when they post comments on your pages, they will receive a personalized response rather than an automated message.
  10. With social media presence you can gain key information about your competitors. This kind of monitoring will allow you to build strategic business decisions to stay ahead of them.

In Summary:

Social media is going to be the supreme platform which will not just making your marketing campaigns productive and interesting but will also help you to ensure more profits. Just go through over-described top 10 benefits of social media in business, and update me in comments if you can put forward some other benefits of social media marketing.

So want to learn the best of Social Media Marketing techniques and looking for a rewarding career in digital marketing, Join Cridor digital marketing training institute in Delhi , awarded as one of the Top 10 IT and educational training providers by International Council of Studies for second consecutive year in the field of digital marketing and IT training..

Top Google Certified Digital Marketing Courses

The digital marketing has become the premium need of every business all over the world. The companies are going digital first as the most of their customers are online, looking for the kind of products and services that they are offering. If your digital marketing techniques are not strong enough then you might lose lot of potential customers. Digital marketing has become so significant and crucial part of business world that the big brands like Google have recognized that and offering courses in it.

Google Certified Digital Marketing Course

There are some courses offered by Google to learn the Digital marketing through its sources. Here the Digital marketing courses offered by Google.

AdWords Certification

This is the globally recognized certification offered by Google that presents your knowledge of Adwords tools and the techniques that you use to manage the AdWords campaigns efficiently. AdWords Certified candidates get a personalized certificate from Google Partners that can be added in your CV to show your expertise to the future employers.

All you have to do is to pass 2 of the AdWords certification exams to become an AdWords certified professional and those exams are the AdWords Fundamentals exam and one of the following: Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, or Shopping Advertising. Though it is not mandatory but recommended that all students should appear for the AdWords Certification exams after completing the Digital Marketing Course.

Google Online Marketing Challenge

From the last 8 years, almost 100,000 people from over 100 countries have been a part of Google’s Online Marketing Challenge. It’s an online course which includes the modulesthat covers fundamentals of digital marketing, search engine marketing, search advertising, display advertising, mobile, social, analytics, and video making. It is one of the most useful courses for beginners. Although, it is remarkable that Google offerscandidates a $250 AdWords budget to use over a three-week period, to execute an online advertising campaign for a business or not-for-profit and the best candidates can even win prizes from Google.

If you’re looking for a free online digital marketing course which also challenges your abilities and gives you an opportunity to get associated with one of the largest brands in the world then this is a great choice.

The Digital Garage

Here you can find free tutorials by Google. This includes the topics based on website to online marketing and much more. You can choose the topics that you want to learn or can take the entire online course which offers a certification from Google and IAB Europe.

Thousands of learners have already taken part and learned new skills with The Digital Garage.  You can find tutorials on topics such as:

  • Build your web presence
  • Get discovered with search
  • Be noticed with search ads
  • Get started with analytics
  • Improve your search campaigns

Etc.

Conclusion:

If you are planning to give Google AdWords exams then it is recommended that you use same Google account that you have for your Google+ profile/account.And also, for the preparation of the exam can refer to the study guide given by Google. The study guide for AdWords Certification is available at Google Support Page. If you read it properly and comprehensively and keep every small aspect in mind, you can pass the exam easily.

You can go for the private institutes for the preparation of these exams. Digital marketing course adds value to your knowledge. It doesn’t just increase your digital marketing job opportunities but assures career growth and success.

All the best!

 

The Success Story of Sorav Jain

The Success Story of Sorav Jain: There are number of digital marketers in the world. While following the same basic formats of digital marketing, you need to give some extra special inputs from yourself to become a successful digital marketer. Something original, something exclusive, always gets highlighted and opens path for more engagement.

Success Story of Sorav Jain

You have to be creative and consistent in your work. Your knowledge should be up-to date. You your efforts should be result oriented. One such example setter digital marketer is Sorav Jain. He has started working as a digital marketer when he was 17 years old. In one of his own blogs he has said that “I realized that microscopes and lab rats are not my thing. I didn’t want to discover what people had already discovered in their labs. I am more of a creative person and I started working as a part-time content writer in a digital marketing agency way back in 2005.”

At the initial stages, he worked as a SEO Executive and Freelance Content Writer. He holds a master’s degree in International Marketing Management from Leed University Business School (U.K.). He has been the bright student always. Sorav was awarded for ‘Best Market Research Presentation’ from Leed University.

Later on he started his own digital marketing firm echoVME, back in 2010. This firm has been awarded as ‘The Best Social Media Agency of 2013’ by CMO Asia and under the banner of echoVME he has worked with many prestigious organizations such as Bosch India, Infinitheism, Cashkaro.com, ChuChu TV Nursery Rhymes, Urban Tree Infrastructures, Ramco Systems, Amrutanjan, Oliva Clinic, Apollo White Dental Care, Lokaa Developer, Vijay Shanthi Builders, South Indian Shelters, Origin Learning and many more.

This young and dynamic entrepreneur with sterling ideas has been listed in the top 25 digital marketers in India by Global Youth Marketing Forum. He likes to share his knowledge and so he started delivering lectures and from last 7 years he is providing lectures to the professionals at some reputed institutes like NASSCOM, IIM – Kozhikode, LIBA, Confederation of Indian Industry etc. and he has trained 3500+ professionals in social media and have trained the teams of Times Internet, MSL India, Murugappa Group, Genpact, Communicate India, DDB Mudra, TE Connectivity, TiE Chennai, CII, Nasscom, Vikatan Group and more.

Sorav has worked for many popular brands as a digital marketing consultant. These brands include Sikkim Manipal University, Jeff & Kane (Australia), 2020Media, Amigo etc.Digital Marketing

Sorav has always given unique ideas for social media campaigns. Originality is the key for success in this field. He has worked in different verticals and has focused on creative, organic and paid success off brands. After so much work done in digital marketing, Sorav has come up with book “Social Media for Business” and further Sorav aims to teach digital marketing for free through video lesson and regular updates.

Sorav is a young Indian entrepreneur with a passion to grow digital marketing awareness in India. He has organized India Search and Social Summit in 2010 and International Social Media Marketing Summit in 2012. He has become very popular and gets recognition wherever he goes. With the in-built socializing skills and ability to be consistent and innovative in work has made him what he is today!

So if you are an active digital media user and you want to make career in digital marketing for yourself, this is the right time to take next step towards building a rewarding career in digital marketing industry. Join Cridor, one of the best digital marketing training institute in Delhi , awarded as one of the Top 10 IT and educational Training Providers by International Council of Studies for Second Consecutive Year in the field of Digital Marketing and IT training.

Top 10 Internet Marketing Tools for Business in 2017

Digital marketing has become the pivotal marketing strategy of business world. You need to optimize digital platforms efficiently to get good results. Internet marketing can become easier with the use of internet marketing tools. These tools will help you to reduce your efforts and will give you better results.

Internet Marketing Tools
Internet Marketing Tools

Here are Top 10 internet marketing tools that every marketer should master in.

1. Google Trends:

This free online marketing toolis very useful in getting the trending data. This gives the information about what’s trending near you right now, these updates from Google can be used to create your blogs and posts.

2. Google Keyword Planner:

Google gives a variety of online marketing tools.Google keyword planner is a feature in Google Adwords. This lets you find relevant keywords and you can even bid these keywords for paid campaigns.

3. SerpStat:

As the name suggests this tool gives you the statistics based on search engine result pages. It allows to do website and domain analysis and also gives site audit data.

4. Buzzsumo:

This tool analyses the topic that you have entered and gives the details on how it will perform also it gives Continue reading “Top 10 Internet Marketing Tools for Business in 2017”

Top 10 Digital Marketing Training Institutes in Delhi, NCR

Trained and certified digital marketers are certainly in demand. The opportunities are not limited in India but it’s buzzing around the world. In Delhi/NCR you will find many digital marketing training institutes. Digital marketing course fees are ranging from 25,000- 50,000 with duration of 2.5 to 3 months, depending upon the institute. We have shortlisted 10 best institutes based upon certain parameters such as Affiliation or brand value, Course Fee, Faculty, live projects based training, course materials and recently trained professionals.

Digital Marketing Training Institutes

 1. Cridor

This is one of the topmost institute that offers digital marketing training. They are running regular as well as weekend batches and also online digital marketing training courses. Cridor is accredited with ICDL. ICDL is the world’s leading computer skills certification and till date more than 14 million people have engaged with the ICDL programme, in over 150 countries, through their network of over 24,000 ICDL Accredited Test Centres (ATCs). Cridor offers digital marketing training to fresher as well as professionals and provides placement assistance. You can go for CRIDOR for high career growth.

Fees: 30,000/-

Duration: 3 months

2. Delhi School of Digital Marketing

It is a digital marketing training institute that gives complete live classroom training for industry executives and entrepreneurs as well as Corporate Training and Campus Learning.They have trained 12000+ professionals till now.

Fees: 57000/-

Duration: 10-20 weeks

3. HiAim

HiAim offers 9 different certifications in digital marketing. Digital Marketing Program of 180 hours that includes 50 hours in classroom, 50 hours self-experiments, 40 hours for live projects and assignments. They provide weekday as well as weekend batches.

Fees: 57000/-

Duration: 10-20 weeks

4. TechStack

It has trained 2500+ professionals in Delhi/NCR. Techstack offers 12 different certifications in digital marketingtraining. They have designed 25 modules for different requirements.

Fees: Depends on module

5. Learning Catalyst

Learning catalyst is engaged in providing digital marketing training and online web marketing courses as well as classroom training.  They have industry experts as our faculty for our Digital Marketing Course in Delhi.

Fees: 27500/-

Duration: 3 months

6. Robo Digital Marketing

Robo digital marketing provides highly customized batches to the students, entrepreneurs and professionals. Robo Digital Marketing is an Authorized training partner of EC-Council that has trained 200,000 professionals.

Fees: 30,000/-

Duration: 5-14 weeks

7. Edu Pristine

Edu Pristine have designed 12 days classroom training and online courses for the professional and fresher. They have leading industry experts to guide you on various career related topics.

Fees: 29,500/-

Duration: 12- 15 days

8. ProLearn

Prolearn offers digital marketing training courses of all levels starting from basic to advance.  They also organize webinars by Digital Marketing experts to help you grasp concepts better.

Fees: Depends on level

Duration: Depends on level

Duration: 3 months

9. NIIT

NIIT offers Professional Diploma in Digital Marketing. NIIT Limited, a global leader in Skills and Talent Development. They have trained thousands of candidates who are successfully working in corporate.

10. Webcom

You can attend their demo lecture. They have structured 17 modules in which you get hands on experience too. It has been awarded by Right Choice in 2016.

Conclusion

The fees range for digital marketing training is from Rs 25,000 to Rs. 50,000 depending upon the institute and the modules that you choose. Candidates can choose the institute which course structure and location are suitable for their requirement and go for it accordingly.

Disclaimer: Course fees are subject to change without notice at any time and are based in part on the availability of information as obtained from related institutions and we are not responsible for any discrepancy. Check with related institutes to know more!   

 

Top 10 Digital Marketing Tips for 2017

Digital Marketing is influential and powerful. It always gives the result if the amount of time and efforts are directed in right direction and with a proper approach. But if anyone is new to digital marketing it can be quite difficult task to know the exact starting point. So what to do for learning digital marketing properly? To answer this question we need to understand why we looking for? & whom we looking for?

There could be different scenario, For example:If your Student & want to get knowledge, or If your Businessmen want to grow your Business or If your Working professional & want to add Digital Skill to upgrade & scale up your career. So if you are new to digital marketing and belongs to any of these 3 categories, it would be wise to go and learn at any of the top digital marketing training institute in your locality.

Digital Marketing Tips

Meanwhile, following are top 10 tips which can be followed if anyone is targeting to improve business via digital marketing.

1. Understand Goals, Use Tactics and Make Strategies:

The very first thing is to decide the goal before going for digital marketing as this is will be the first step or point to prepare strategy for the digital marketing campaign. Running a digital marketing campaign without a clear strategy in place is like setting off on sail without a map and directions. So, prepare a clear and focused plan based on the goals to achieve it in stipulated time. The goal should be real and meaningful.

The next step would be to prepare strategy and use different tactics while planning strategy.

2. Use Social Media to Make a Brand:

The year 2017 and coming years will see a great change in the way where conversation between company to consumer will not be the only way to attract consumers. Consumer to consumer will be more effective and provide big opportunity to improve conversion rates. As now a day’s variety of platforms available like WhatsApp, Facebook, twitter etc. which can be used to engage new or existing customers simultaneously in a quick and interactive way. It also be used to promote and maintain brand value of the product.

3. Mobile Friendly as Mobile Is New UI:

Mobile is getting more and more popularity now a day. The fading away of desktop and laptop devices and increase in popularity of hand held devices clearly indicates that the future rests on Mobile based digital marketing. Hence mobile search and optimization should be one of the top priority for digital marketing. Also, to make sure that the digital marketing is responsive and compatible across a variety of devices. This will the credibility if brand.

4. Inbound Marketing:

Inbound Marketing segment takes the support from social media, webinars, e-books, digital contents, blogs or e- newsletter to boost the number of clicks on links and website and to learn more about its services. This is one of the most popular and effective way for digital marketing. Facebook ads, Google AdWords are the options available on social platforms to boost the digital marketing.

digital marketing Training

5. Improve Content and Update It Daily:

SEO is widely known as Search Engine Optimization and it is the process of improving the content, structure, visibility, ease of access and organization of the site so that it can be indexed correctly by the search engines. It also includes promotional activities to improve the search engine rank of the website. Content management plays an important role to rank the website and the content on the website should be precise and meaningful. Also, the data should be up to date so that consumers can be attracted to the updated info.

6. Website Analytics:

The best of Digital marketing is that its measurable. The traffic on website can not only be increased but it can also be measured that from which reason or area the traffic is coming. So, that the data analytics can be used to analyze the interest of consumer and redirect them to the content accordingly. There are many tools in the market which can be used for web analytics like Google Analytics. The advantage for the business is to measure the return on Investment of the site which will enable to make smart decision based on these data.

7. Increase Visual Content:

In Today’s world, where consumer wants to know in smaller amount of time, creating an engaging content is key. Also, visual marketing is a very effective way of storytelling and it helps to attract more customers and prospects. So, a video from as small as in seconds to maximum in few minutes can be used for digital marketing.Even though the video advertising is not new for social media platforms like YouTube and Facebook, but the news of Google entering in this with SERP video advertising will change the whole online advertisement industry.

8. Conversion Rate Optimization:

Conversion Rate Optimization or CRO is a known term in digital marketing, it helps to track user behavior on website and identify elements that results in the highest number of conversion. So, digital marketers can use Conversion Rate Optimization instead of allocating a huge amount into advertisement to pipe in more of the existing traffic into sales.

9. Run Contests:

Running different types of contest is one of the most effective way to promote the brand and improve brand value in today’s world. There are various brands in the market which can be taken as example who achieved their goals with the help of different contests. This will help to attract more number of prospects in lesser time and the news of the same can be spread like air with the help of social media.

10.  Be Consistent:

In this competitive world, the one who continuously makes effort will win the race at the end. There may be many ups and downs but the business and strategy for the same should be energized with consistent efforts. This will improve website rating and the brand value. Digital marketing strategy should be accurate in portraying brand, key message and target core audience ensuring synergy with other marketing activities.

So looking for a boost in your sales through digital marketing, Join Cridor, one of the leading digital marketing training institute in Delhi , awarded as one of the Top 10 IT and educational training providers by International Council of Studies.

Top 5 Internet Marketing Strategies to Boost Your Sales in 2017

Marketing is basically the management process or art of moving a product from concept to customer. One’s the price, product and place are decided out of the four P’s of marketing and the last yet the most crucial stage remain to accomplished. And this final aspect of marketing is what actually gives you the edge over your competitors. The final P of marketing, that is the promotion, is what presents and promises an exciting launch of your product in the market.

boost your sales
boost your sales

As digitization is influencing every aspect of our lives, internet marketing has created a niche for itself in the world of marketing. As marketing too is all about targeting and influencing your customers efficiently and positively. In the recent years, the internet marketing has brought about increase in mobile marketing and provided a more personalised form of marketing which creates a better impact on the customers.  Here we present you the 5 most effective internet marketing strategies to boost your sales in 2017.

  1. Content Marketing

Content marketing is one of the latest and most popular form of internet marketing strategy and has been standing amongst the top three trending and most effective internet marketing strategies since last three years. One needs to have a genuine internet marketing strategy in place so as to excel in content marketing in order to meet your goals and improving outcomes.

  1. Mobile Marketing

As per stastista, the statistics portal, India has about 340.2 million smartphone users and are rapidly increasing in number. Also most of the smartphone users are in habit of keeping their cell phones close to them. Hence, cell phones act as the most efficient and convenient mode of marketing these days. SMS, in-app messaging, mobile optimized websites, mobile advertising and other forms of mobile-centric marketing are the best way whether you run a small business or a large business

  1. Social Advertising

Another trend that has seen a rapid growth is that of social advertising. Social advertising is the next most used platform by every consumer. It connects people who come from different strata of society and also people with different need. Also it lets you connect directly to your potential customers. Making this mode of internet marketing much efficient

  1. Website Personalization

It offers your customers with special treatment, helping the customer to identify you differently from the other business. Companies are focusing their efforts on intelligent marketing tactics that use big data stores to advertise to customers on an individual basis. This includes users suggested products, information or other navigational choices based on the habits or preferences of the user.

  1. Search Engine Optimization

Put a good show to get a good sale is the doctrine applicable to the internet marketing strategy used in search engine optimization. Search engine optimization is the process of maximising the number of visitors on a particular site by enhancing the visibility of the sites.

Overall, with the increase in digitization, the scope of internet marketing only seems ever-widening. Also expertise in the field of internet marketing would further help your business to effectively market your products over internet. So do you want to increase your sales or looking to expand your startup, then do Join Cridor, one of the best digital marketing training institute in Delhi to learn effective internet marketing strategies to boost your sales in 2017.