Digital Marketing is influential and powerful. It always gives the result if the amount of time and efforts are directed in right direction and with a proper approach. But if anyone is new to digital marketing it can be quite difficult task to know the exact starting point. So what to do for learning digital marketing properly? To answer this question we need to understand why we looking for? & whom we looking for?
There could be different scenario, For example:If your Student & want to get knowledge, or If your Businessmen want to grow your Business or If your Working professional & want to add Digital Skill to upgrade & scale up your career. So if you are new to digital marketing and belongs to any of these 3 categories, it would be wise to go and learn at any of the top digital marketing training institute in your locality.
Meanwhile, following are top 10 tips which can be followed if anyone is targeting to improve business via digital marketing.
1. Understand Goals, Use Tactics and Make Strategies:
The very first thing is to decide the goal before going for digital marketing as this is will be the first step or point to prepare strategy for the digital marketing campaign. Running a digital marketing campaign without a clear strategy in place is like setting off on sail without a map and directions. So, prepare a clear and focused plan based on the goals to achieve it in stipulated time. The goal should be real and meaningful.
The next step would be to prepare strategy and use different tactics while planning strategy.
2. Use Social Media to Make a Brand:
The year 2017 and coming years will see a great change in the way where conversation between company to consumer will not be the only way to attract consumers. Consumer to consumer will be more effective and provide big opportunity to improve conversion rates. As now a day’s variety of platforms available like WhatsApp, Facebook, twitter etc. which can be used to engage new or existing customers simultaneously in a quick and interactive way. It also be used to promote and maintain brand value of the product.
3. Mobile Friendly as Mobile Is New UI:
Mobile is getting more and more popularity now a day. The fading away of desktop and laptop devices and increase in popularity of hand held devices clearly indicates that the future rests on Mobile based digital marketing. Hence mobile search and optimization should be one of the top priority for digital marketing. Also, to make sure that the digital marketing is responsive and compatible across a variety of devices. This will the credibility if brand.
4. Inbound Marketing:
Inbound Marketing segment takes the support from social media, webinars, e-books, digital contents, blogs or e- newsletter to boost the number of clicks on links and website and to learn more about its services. This is one of the most popular and effective way for digital marketing. Facebook ads, Google AdWords are the options available on social platforms to boost the digital marketing.
5. Improve Content and Update It Daily:
SEO is widely known as Search Engine Optimization and it is the process of improving the content, structure, visibility, ease of access and organization of the site so that it can be indexed correctly by the search engines. It also includes promotional activities to improve the search engine rank of the website. Content management plays an important role to rank the website and the content on the website should be precise and meaningful. Also, the data should be up to date so that consumers can be attracted to the updated info.
6. Website Analytics:
The best of Digital marketing is that its measurable. The traffic on website can not only be increased but it can also be measured that from which reason or area the traffic is coming. So, that the data analytics can be used to analyze the interest of consumer and redirect them to the content accordingly. There are many tools in the market which can be used for web analytics like Google Analytics. The advantage for the business is to measure the return on Investment of the site which will enable to make smart decision based on these data.
7. Increase Visual Content:
In Today’s world, where consumer wants to know in smaller amount of time, creating an engaging content is key. Also, visual marketing is a very effective way of storytelling and it helps to attract more customers and prospects. So, a video from as small as in seconds to maximum in few minutes can be used for digital marketing.Even though the video advertising is not new for social media platforms like YouTube and Facebook, but the news of Google entering in this with SERP video advertising will change the whole online advertisement industry.
8. Conversion Rate Optimization:
Conversion Rate Optimization or CRO is a known term in digital marketing, it helps to track user behavior on website and identify elements that results in the highest number of conversion. So, digital marketers can use Conversion Rate Optimization instead of allocating a huge amount into advertisement to pipe in more of the existing traffic into sales.
9. Run Contests:
Running different types of contest is one of the most effective way to promote the brand and improve brand value in today’s world. There are various brands in the market which can be taken as example who achieved their goals with the help of different contests. This will help to attract more number of prospects in lesser time and the news of the same can be spread like air with the help of social media.
10. Be Consistent:
In this competitive world, the one who continuously makes effort will win the race at the end. There may be many ups and downs but the business and strategy for the same should be energized with consistent efforts. This will improve website rating and the brand value. Digital marketing strategy should be accurate in portraying brand, key message and target core audience ensuring synergy with other marketing activities.
So looking for a boost in your sales through digital marketing, Join Cridor, one of the leading digital marketing training institute in Delhi , awarded as one of the Top 10 IT and educational training providers by International Council of Studies.