Top 20 Digital Marketing Facts You Should Know

Digital marketing has transformed the marketing world drastically in the past few years. It has become the key part of any business. Digital presence is must to run a business.

Digital marketing

Here are some Digital marketing facts.

  • Popularity of Digital marketing training is increasing every day, as the digital marketing career grows with the certification. Source- Content Marketing Institute.
  • Visual content get 94% more page views.  Source – http://blog.wishpond.com
  • 84% of B2B marketers prefer multiple social media platforms Source -http://www.factbrowser.com
  • $135 billion was spent on new digital marketing collateral (content) in 2014. Source – http://www.curata.com
  • Mobile marketing is the key component in digital marketing, 60% social media traffic comes from mobiles. Source- https://blog.hubspot.com
  • Over a third of email subscribers read their newsletters only on their smart phones. Source- http://www.informz.com
  • For every $92 spent on acquiring leads, only $1 was spent on converting them. Source- Econsultancy
  • 72%of digital marketing professionals say thequality ofthe content was the most effective SEO tactic  source- Ascend2
  • 93%of companies consider social media content as their primary content marketing tactic. Source- Content Marketing Institute.
  • Infographics are liked and shared on social media 3Xmore than any other type of content (Mass Planner, 2015).
  • Email with social sharing tabs or call to action- buttons increase click through rates by 158%. Source – http://www.jeffbullas.com
  • Videos can make your visitors stay on your website up to 2 minutes longer on average. Source – http://www.pixelant.net
  • Almost 40% of US organizations use blogs for marketing purposes. Source – http://www.hubspot.com
  • 65% of your audience learns from visual content. Source – http://www.webdam.com
  • On average, brands only respond to only one out of eight social messages in 72 hours or fewer. Source-Sprout Social
  • 85% of the most successful digital marketing experts post content consistently (CMI).
  • 87% of the most successful say they are capable of quickly adjusting their content marketing strategy. Source- CMI
  • Social media marketing budgets will double in the coming 5 years.Source – http://www.adweek.com
  • Companies that share blogs more than about 15 times per month, get 5 times more traffic. Source –http://www.pixelant.net
  • 2% is the average Click throughRate for email marketing across industries (IBM).

To become a successful digital marketer, you can consider attending digital marketing programs and getting certification it. Looking at these statistics, we can say the digital marketing industry is growing rapidly.

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